I partner with large and small scale businesses providing strategic and tactical growth, product, integrated and brand marketing support.

Led growth marketing organization of across acquisition and performance, retention and loyalty, and partnership marketing for same day delivery marketplace product (Shipt) of Target Corportation.

Lead of marketing function reporting directly to COO managing team of creative, growth and brand marketers

• Drove and oversaw all engagement and traffic driving strategies for all editorial and promotional marketing for mobile, email and site content across Banana Republic Online globally (US, CA, EU, UK and Japan) and Banana Republic Factory Stores Online• Managed global marketing team and reported directly to GM

• Expanded team to sustain growth in international markets• Drove initiatives around marketing strategy alignment for stores and online • Partnered with digital marketing team to optimize targeted media, affiliates and search vehicles around key events and initiatives

• Led team responsible for driving traffic, conversion, and optimizing gross margin through innovative and customer focused digital marketing programs globally for US and CA• Successfully hired, onboarded and managed a high performing 5 person team for email and promotions• In February 2013, assumed responsibility for global email and promotions including dedicated Europe and Canada online marketer; introduced segmentation and content efficiencies to allow other markets to leverage US and align globally• Developed, implemented and piloted email lifecycle welcome and reactivation series for Banana Republic Online that showed improved short and longer term engagement; this strategy was implemented to all Inc. brands based on the success of the Banana Republic pilot• Served as online lead for development and execution of key brand-wide initiatives such as Friends and Family Program, 12 Days of Joy campaign and all brand partnerships (Issa, L’Wren, etc.) • Drove 16% YOY in email generated revenue and 30% increase in email generated traffic • Responsible for promotional and email cadence for all brands globally

• Managed Banana Republic's email program for US and Canada, including the development of customer acquisition, retention and lifecycle strategies• Responsible for creative process for email marketing through innovative storytelling and brief writing to direct all regular price merchandise focused emails• Developed testing agenda for the year to optimize around content, subject lines, messaging, segmentation and timing• Streamlined processes and format around weekly reporting and calendar management to enable actionable and efficient decision making• Drove strategy for and executed all email and site online marketing for all brand partnerships (Mad Men, Trina Turk, Open Table, Virgin America, etc.)

• Developed, managed and executed all direct marketing for card program at Gap Brand including direct mail, statement inserts, email, voicemail, social media and mobile • Drove marketing strategies and promotions to drive retention, card usage, and loyalty among Gap cardmembers and maximize response and revenue as well as position season branding message• Managed growth and profitability for customer segments via marketing campaigns; grew net incremental sales generated from CRM program 37% year over year • Developed annual direct mail plan and manage creative development, strategy, offer cadence of all Gap North America direct mail to maximize incremental sales to Gap Brand• Developed ROI projections across each marketing vehicle; increased net incremental profit of direct marketing campaigns by 57% year over year• Managed one direct report on Gap Brand CRM team

• Developed and execute direct mail circulation strategies for Gap Brand, Piperlime and Athleta to achieve incremental sales and profit performance • Created forecasts for direct mail pieces to inform objectives of the campaign; use these objectives to help inform circulation and targeting of campaigns• Partnered with relationship marketing teams in strategizing campaign timing, developing offer strategy, testing structure and translating business objectives into file segmentation criteria

• Developed and execute business strategies and inventory optimization plans to maximize the growth, sales and profits of Gap Outlet Personal Care/Body and Adult Accessories Divisions • Contributed to the development and execution of new and existing promotions and marketing strategies as related to pricing, inventory, visual store placement and high level store messaging and marketing direction• Managed one direct report to support Non-Apparel division

• Created wholesale unit distribution plans and manage/control inventory for over 20 brands of licensed and private label neckwear for over 1,200 individual stores within department store chains

Developed the unit and financial forecast plans with a retail budget exceeding over 20 million dollars