Handling marketing for SAAS products of the company-Partner with product development, engineering and business development teams through the complete product development cycle to help run dedicated marketing campaigns.-Creative development and publication of a wide range of product related marketing material like blog posts, thought leadership pieces, case studies, conducting webinars and event promotions to convey products specs to customers and partners.-Developing collateral for all stages of the sales cycle, like slide decks, whitepapers, videos etc.-Leveraged a variety of digital approaches to communicate and engage with customers to engender loyalty and retention, including CRM, email marketing, loyalty schemes etc.

Developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels.- Co-ordinating with agencies to fulfil the monthly & annual targets. - Manage budgeting, keywords, ad text and optimization for paid campaigns. Leveraging keyword research around the messaging and target market via Mailers, Networks, Search & GDN.- Planning and implementing Social Media strategy for the company to raise brand awareness and lead generation.- Managed to structure and strategize an automated Lead Management System.- Co-ordinating with the customer care department for lead optimization and conversions.- Optimizing landing pages and user funnels to keep improving the quality of the leads.- Strategizing for internal & external emailer campaigns.

Developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels. - Structured, strategized and co-ordinated with the agency to create two dynamic & UX friendly websites pertaining to Forex Education & Business.- Build, execute and automate email marketing & SMS marketing campaigns using tools like MailChimp, Octane & Mgage.- Planning and implementing Social Media strategy for the company to raise brand awareness and lead generation.- Manage search engine optimization, keyword research, on-page optimization, link building, and leveraging analytics tools for the global & overseas website. - Manage budgeting, keywords, ad text and optimization for paid search campaigns. Leveraging keyword research around our new messaging and target market.

Responsible for managing a team of social media marketing professionals and developing digital strategy presentations - Develop unique strategies and build upon current client strategies within the digital arena to meet/exceed objectives including web, social, mobile, email marketing, search and analytics- Develop strong, trusting relationships with the clients providing leadership and support during strategy, ideation, and execution- Promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client. - Setting the scope, implementation, management & review of the suggested social media campaigns- Works with project managers to ensure team is aligned to client requirements

- Creating new campaign ideas with a good understanding of key online performance metrics by preparing social media strategy or a roadmap- Participating and initiating conversations across different social media channels, forums and blogs by customized Social Media Content Creation, Editing & Distribution- Daily interactions with the client, attending review meetings and formulation of monthly/weekly reports