Marketing Research Specialist
Current-Helped in building stronger AISPL leads database by interacting with customers by Phone & Email, and researching existing leads to create a detailed view of the customer’s need for cloud technology.-Educated customers that are in the beginning of the cloud journey and moved them from warm or little interest to active interest; from education to consideration.-Nurtured leads with tailored messaging to increase customer understanding of AWS cloud services and unique differentiators with relevant customer use-cases.-Through nurture efforts, created higher value leads resulting in higher conversion rates.-Worked closely with Marketing and Business Development stakeholders to achieve campaign goals.-Was a part of a team to lead cross-functional MRC projects to drive operational excellence and better customer experience.