Deepthy Rajesh Email & Phone Number

Deepthy Rajesh is a Market Research Professional.

• Research Analyst

  Update Advertising & Marketing Co. Pvt Ltd., Mumbai

  Dec 2003 - Jan 2005

  • Give performance analysis of cable channel against its competition (MAX, ZEE CINEMA, STAR GOLD & B4U MOVIES).• Weekly update of performance of cable channel for all markets or specified market (national, regional or provincial) as the case might be.• For clear understanding and analysis by the client, all data analyzed is shown in Chart form (i.e., Pie Chart, Histogram, Line Diagram etc).• Analysis for TVR (Television Viewership Rating), Reach, and Share of channel based on viewership and Time spent (Average time spent by viewers on that particular channel) done on weekly, monthly, yearly basis and presented in PowerPoint format. • Comparison of a channel’s band distribution in percentage from the preceding week’s data. Reports are made according to the increase or decrease of percentage distribution.• Analyses are done to study the impact of band distribution on performance of channel. Reports are submitted based on the cause of increase or decrease of band percentage and suggestions are given to increase the viewership.• Details of commercials of any channel. E.g. List of commercials shown in particular channels, durations of each commercials, Frequency of commercials repeated in that particular channel, total time spent on commercials on weekly, monthly or annual basis and provide top rated programme lists.

• 

  University Of Mumbai

  Statistic