• Contributed to the development and growth of the SquareConnect portal, involving tasks such as marketing, client acquisition, and platform management.• Conducted business analysis to identify client needs and translate them into actionable development plans.• Developed and executed targeted marketing strategies to enhance client acquisition and retention.• Developed training materials and led sessions to help clients use the platform effectively.• Acted as a key liaison between clients and the development team, effectively communicating client requirements to inform platform development.