•Developing brand strategy to support positioning & brand architecture at Regional Level thus increasing brand awareness & brand affinity•Building brand focus in conjunction with requirements, ensuring maximum brand visibility & capturing optimum market shares•Planning & supervising the execution of Marketing Plans in 54 Stores of North on a monthly basis•Directing entire brand architecture & strategy through brand positioning from conception stage till go-to-market strategy that result in improved efficiency and accelerated customer entries & sales growth•Formulating the development and roll-out of annual brand plan basis category dynamics, internal competencies & competitive challenge along with consumer trends mapping and strong focus on differentiated content at regional level•Coordinating with head office for conceptualizing the implementation of brand & product promotions across multiple channels such as national level marketing properties like Max Fashion Icon, Elite Model Look at regional level •Liaising with advertising & PR agencies for management of advertisement campaigns, press conferences & press releases, Media relations, press meets, content writers, bloggers and so on•Leading 360 degree marketing campaigns and activities for all direct & indirect stakeholders including channel partners, customers, contractors and influencers; covering all aspects of external stakeholders•Ensuring market interventions as per corporate branding policy and monitoring the performance of Loyalty Card (Landmark Rewards) in enrollment, contribution and quality of data•Leading Campaigns to engage specific segment like Corporate, Family and Youth to build community which turn to becomes loyal customer and brand advocates•Spearheading the development & implementation of a comprehensive annual marketing calendar, projection, planning and allotment of budgets on annual basis•Monitoring Region performance and take corrective actions to optimize sales and profitability

• Achieved Positive NOB and Customer Entry for the cluster for consecutive 3 FY’s (2011-12, 2012-13 & 2013-14) with Sales Growth • Launched 4th store in Lucknow (one of the best launch of North India) at Shalimar Eldee Plaza with customer entry of 10000+ and more than 100% sales target achievement on the day of Launch along with successful launch of 5th Store of Lucknow that was exclusive FBB Store• Successful launched Payback and BBPC loyalty programs across the cluster• Established new properties like The Great Indian Kitchen Festival & Public Holiday Sale• Implemented the concept of Larger than Life Events like Ms. Kitchen Smart and FBB Style Icon which was replicated by the Organization and implemented nationally in more than 100 Stores, the entire event was funded through sponsorship thereby saving company’s investments by more than 25 Lacs• Contributed in developing alliances with companies and brands for sponsorship for events with gifts like Mahindra Kine Bikes, LG Microwaves and so on• Led all stores of UP East successfully in all the promotions and achieved targets in the major promotions

 Working on the business development of the Organization. Identifying the potential clients by various ways and pitching them. Account Management - Handling accounts like Bennet Coleman & Co. Ltd., Jagran Prakashan Ltd., Toshiba, Big Bazaar, LG, Pernod Ricard, HT Media Ltd., Godrej, Tanishq, Madura Garments etc. Handling Advertising Agencies like Accord Advertising, Bates Asia etc. Extensive involvement in the timely execution of the services offered to the clients. Media Planning for the clients. Formulating and implementing strategies for clients during launches. Coordinating with the media planning, operations and production department for ensuring timely deployment of all advertising resources to the clients. Assuring timely delivery of bills and receiving payments.  Well versed & experienced in Branding, Advertising & Promotion activities ensuring maximum brand visibility & capturing optimum market shares Planning, organizing & implementing innovative sales programs/ strategies to improve product awareness and escalate business volumes. Coordinate with clients and making concepts as per the requirement Negotiating and finalization of estimate with the Clients for the various marketing activities Coordinate with Designers and Operations team for smooth Events. Organizing events i.e. road shows, golf event, expos, Exhibitions, Mall Promotions for the various projects and preparing collaterals for the events. Understanding the client requirements and planning out creative ideas and communicating with vendors for smooth flow of work. Managing activities pertaining to negotiating / finalization of deals for smooth execution of service. Interfacing with clients for feedbacks for the best of deals and cultivating relations for repeat business.

 Independently managing the whole team (8 members) of young advertising professionals. Working on the business development for the organization. Handling major corporate clients like ICICI Bank, Godrej, Onida, Videocon, Philips, Haier, United Bank etc. Extensive involvement in the creative segment of the agency. Extensive involvement in the accounts procedures and ensuring timely delivery of bills and receiving payments. Dealing with the print media people and getting best deals for the clients. Dealing with the outsourcing teams to assure timely deployment of all the advertising resources for all clients.