- Executed and owned the entire campaign lifecycle from campaign set up to launch, tracking, reporting & optimizations for roughly 35 campaigns/week averaging 30-45k CAD advertising spend.- Primary Adops on leading accounts like Fidelity, DTV, Harley Davidson, First Command etc- Responsible for completing all production procedures accurately, resourcing ad ops work for a team of 5, meeting project deadlines with cross team collaboration of AM’s/PM’s/Media Analysts

- Responsible for paid social campaign setup, optimization, and tracking of delivery across all channels, along with reporting on key advertising metrics and completion of clients’ goals set out upon at the beginning of each campaign.- Experience on working on ad managers of Youtube, Facebook, Twitter, Pinterest, Tiktok and snapchat.- Leading independent project for cross-sell platform named Influencer marketing - Creating custom dashboards for client using Google Data Studio, studying… Show more - Responsible for paid social campaign setup, optimization, and tracking of delivery across all channels, along with reporting on key advertising metrics and completion of clients’ goals set out upon at the beginning of each campaign.- Experience on working on ad managers of Youtube, Facebook, Twitter, Pinterest, Tiktok and snapchat.- Leading independent project for cross-sell platform named Influencer marketing - Creating custom dashboards for client using Google Data Studio, studying data and managing various artist portfolios- Frame client facing campaign performance delivery reports. Show less

ABOUT THE COMPANY: Seeking Alpha is an industry leader in mining the wisdom of the crowds for insights on every topic of interest to investors. Seeking alpha provides analysis, news, and data to stock market investors, via our website and mobile apps. The company makes money through advertising and their rapidly growing subscription businesses: Marketplace, in which their contributors offer their own private investing communities and research, and Essential / PRO+, a subscription upgrade to… Show more ABOUT THE COMPANY: Seeking Alpha is an industry leader in mining the wisdom of the crowds for insights on every topic of interest to investors. Seeking alpha provides analysis, news, and data to stock market investors, via our website and mobile apps. The company makes money through advertising and their rapidly growing subscription businesses: Marketplace, in which their contributors offer their own private investing communities and research, and Essential / PRO+, a subscription upgrade to the core Seeking Alpha experience.WHAT I DO: I work as a Digital Coordinator (remote/full-time employee), in the advertiser domain with following roles to play: - Responsible for accurate processing of IOs and reporting on campaigns, new insertion orders, revisions and optimizations. - Process orders into DART Sales Manager, and set up new or running campaigns in DFP.- Track campaign delivery, generate weekly delivery reports, DSM / DFP availability forecasting.- Conduct timely review of final delivery numbers and prepare invoicing confirmations for accounting.- Reconcile booked display revenue vs. delivered/earned on our internal sales tracker.- Reporting utilizing Google DFP, DFA and other ad servers (Pointroll, Mediamind, Flashtalking, Mediaplex, etc.).- Handle KPI analysis and reporting using Google Analytics. Show less

ABOUT THE COMPANY: Trendsetterz Analytics and Cloud Team (TACT) provides IT consulting and end to end solutions to a growing business, specific to it needs to tackle a growing customer base, data complexities, and its management from among the bulk of solutions available in the market, using technology as an enabler and digital media to improve people’s interaction and experience online. PROJECTS I WORK ON: Incredible India 2.0 , Incredible India Digital Calendar , Dairy Brands… Show more ABOUT THE COMPANY: Trendsetterz Analytics and Cloud Team (TACT) provides IT consulting and end to end solutions to a growing business, specific to it needs to tackle a growing customer base, data complexities, and its management from among the bulk of solutions available in the market, using technology as an enabler and digital media to improve people’s interaction and experience online. PROJECTS I WORK ON: Incredible India 2.0 , Incredible India Digital Calendar , Dairy Brands, Lucknow Angel Network , TACT Social Media, UP Bird Fest Social Media (Twitter), UP Tourism’s Social Media (Twitter) WHAT I DO: I Research and study customer segmentation/ target audience and Devise digital strategies for brands, Design weekly/ monthly Social Media Content Calendar, Curate digital media content, Social media posts and Tweets.• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Content Development for Incredible India Digital Calendar. • For Incredible India 2.0 : I work on the Adobe Experience Manager 6.3 (Authoring and Tagging) to create and manage the content of rich responsive web experiences. The roles and responsibilities revolve around continued delivery and innovation of digital content across digital channels worldwide, and includes capabilities such as Content & Creative Services, Digital Asset Management, Web Content Management right solutions that help India, project itself as the best travel destinations and deliver their messages both more efficiently and more effectively around the world. • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns• Promote content through social advertising Show less

Proriters is a Kolkatta based agency working for the KPO industry. I worked as a remote/full-time employee on the profile of Marketing Consultant, whose job duties entailed the following: - Formulated and Deployed End to End Content Strategies; This includes developing, scheduling & publishing content across multiple channels.- Enhanced content marketing initiatives; and improved delivery in compliance with SEO, SEM etc for creating marketing content: for inbound and outbound… Show more Proriters is a Kolkatta based agency working for the KPO industry. I worked as a remote/full-time employee on the profile of Marketing Consultant, whose job duties entailed the following: - Formulated and Deployed End to End Content Strategies; This includes developing, scheduling & publishing content across multiple channels.- Enhanced content marketing initiatives; and improved delivery in compliance with SEO, SEM etc for creating marketing content: for inbound and outbound sales, press releases, success stories, newsletters, emails, direct marketing pieces, advertising, and other collaterals.-Grew the audience, streamlined data analysis & reporting for brand & competition, and optimized campaigns across social platforms.- Aligned a team of internal graphic designer/s and editor/s to churn out effective and engaging content as per plan. Show less

• Create succinct, fact filled information for blogs, websites, social networks, e- commerce sites, text for graphics, etc.• Produce content that is more focused on search engine optimization (SEO) and smart use of keywords.• Editing and proof reading content.• Writing brand support material, product descriptions, etc.

ABOUT THE COMPANY: Best Blackboard, was a Delhi based company that offered technology enabled personalized learning experiences to accelerate learning process of exam aspirants. The website provided exam specific mock tests, practice tests and live videos for pre-exam tips. WHAT I DID: I worked remotely for the company as a Content Developer and Strategist and 3 weeks into the job I also started managing their social media profiles on Facebook Page, Facebook Study groups, Quora… Show more ABOUT THE COMPANY: Best Blackboard, was a Delhi based company that offered technology enabled personalized learning experiences to accelerate learning process of exam aspirants. The website provided exam specific mock tests, practice tests and live videos for pre-exam tips. WHAT I DID: I worked remotely for the company as a Content Developer and Strategist and 3 weeks into the job I also started managing their social media profiles on Facebook Page, Facebook Study groups, Quora, Blog section on the website, thereby moving into the profile of Social Media Manager. The first week saw a web traffic of 3000 new followers organically and posts increasement up by 3000 %.MY ROLES AND RESPONSIBILITIES:• Documenting Preparation Strategies.• Writing Blogs specific to the target audience (ie Exam aspirants)• Generating Content for Email Marketing• Work on Infographics on Canva.• Handle Online Support/ Customer Grievance Portal - "Tawk" • Moderate and co-host Webinars.• Content Management System for Live Web pages by use of Microsoft Dynamics NAV | Dynamic Web CMS | Dynamic NAV Integration• Consumer Acquisition through Social Media Platforms.• Managing social media content for consumer brands on Facebook, Quora- Post, Share and ensure outreach to our target audience.- Analyze and brainstorm strategies that competitors are using, and Strategize content for writers- Analysing and researching the target audience's character, purchasing, and media habits.- Considering appropriate timings of media activities, based on usage patterns and seasonal factors Show less

ABOUT THE COMPANY: Established in 2001, Envisage Communique Pvt Ltd plays a "One Stop" solution for all marketing and branding activities on the ground by strategically led service that captivates the right audience, shaping and communicating the message to generate the right atmosphere and converting events into a focused ROI driven sales & marketing activity.WHAT I DID: I Freelanced as a Business Development Manager for a Mega-Scale Talk Show Event held in Lucknow titled: "Lets… Show more ABOUT THE COMPANY: Established in 2001, Envisage Communique Pvt Ltd plays a "One Stop" solution for all marketing and branding activities on the ground by strategically led service that captivates the right audience, shaping and communicating the message to generate the right atmosphere and converting events into a focused ROI driven sales & marketing activity.WHAT I DID: I Freelanced as a Business Development Manager for a Mega-Scale Talk Show Event held in Lucknow titled: "Lets Talk.... for the voices unheard". Envisage Communique conceptualized and co-hosted the event.In a close team of 4 people, My duties entailed the following: 1. Interaction with Managing Directors, Partners and CMD's over Sponsorship Proposals.(Brands in Partnership: Kokuyo Camlin, BMW, Hyatt Regency, Reliance Jio and likewise)2. Correspondance with Ministry of Women and Child Development, UP Tourism Department, Uttar Pradesh Government, People For Animals Organization3. Represent Company at key platforms for the engagement of top bureaucrats, media persons, and celebrities for the event - as Guest of Honours, Special Guest of Honors and Guest Speakers. 4. Social Media Handling of the Event page | Live Social Media Feeds | Curated Content Show less

Brainpan Innovations aims to bridge the gaps between Life Sciences and research disciplines such as Big Data, Supercomputing, Machine Learning, and Mathematical Modeling.WHAT I DID:I freelanced/ worked remotely for the company as a Social Media Manager wherein I: • Developed and Executed Social Media strategies to promote company and its line of products on Facebook, Twitter, Curofy and LinkedIN.• Maintained Social Media Accounts of Lakshyya (NGO), that comes under the CSR… Show more Brainpan Innovations aims to bridge the gaps between Life Sciences and research disciplines such as Big Data, Supercomputing, Machine Learning, and Mathematical Modeling.WHAT I DID:I freelanced/ worked remotely for the company as a Social Media Manager wherein I: • Developed and Executed Social Media strategies to promote company and its line of products on Facebook, Twitter, Curofy and LinkedIN.• Maintained Social Media Accounts of Lakshyya (NGO), that comes under the CSR wing of Brainpan Innovations. • Generated vehement content to promote Company's line of product and helps the audience understand company’s vision better (On Quora).• Wrote Articles for the Blog section of the official Website.• Interacted with key people on all platforms to build followers, find good talent etc.• Wore multiple hats such as:- Headhunted Talent and Managed Human Resource.- Represented the company at various important platforms.- Analyzed and Documented Reports, M.O.M, etc- Conducted key analysis on market, business and customers.- Oversaw software testing for pilot Project DD.- Operated in running pilot programs.- Coordinated Activities in organizing Health camps.- Contribute to the development of the product by bringing new ideas.- Forecasted data to derive insights and actionable recommendations for senior management. Show less

ABOUT THE COMPANY: Propunity is a real estate company that reviews the properties of various builders and provides customer with up to date and unbiased information about the property, the locality it is in, the fairness of deals, legal aspects and more so that it becomes easier for him to take the final decision.WHAT I DID:I freelance for the company as a Web Content Consultant wherein my duty entailes the following:• Generate Articles on Real Estate Industry and associated… Show more ABOUT THE COMPANY: Propunity is a real estate company that reviews the properties of various builders and provides customer with up to date and unbiased information about the property, the locality it is in, the fairness of deals, legal aspects and more so that it becomes easier for him to take the final decision.WHAT I DID:I freelance for the company as a Web Content Consultant wherein my duty entailes the following:• Generate Articles on Real Estate Industry and associated topics.• Manage the "Blogs" section of the Company's website.• Modify and upgrade project descriptions creatively.• Help the process of Website Reconstruction by managing its web content. Show less