• Collecting and analyzing data related to digital marketing campaigns, website traffic, social media engagement, and other relevant metrics such as Google analytics and social media platforms.• Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.• Assessed KPIs to achieve in-depth understanding of campaign performance and provide recommendation for improvements.• Tracked key metrics and developed spreadsheets and data models.• Keeping up with the latest trends, best practices, and industry advancements in digital marketing and social media. This includes staying informed about changes in algorithms, platform policies, emerging technologies, and consumer behavior.

Responsible for Managing and negotiating contract with international partners for music content, and content deployment and promotions based on the user profile and country wise diaspora.Managing teams of 5 people and ensuring smooth operations for Content deployment, Content Recommendations, QC.Ensuring on-time delivery of the best quality content to customers.Managing Audio and Video content deployment across different platform like Facebook, Twitter, Youtube, Music Streaming websites like Saavan, Gaana, Airtel Wink, Amazon Etc.Co-ordination and follow-up with clients for the various requirements related to content launch and promotions like artwork, bit files.Extracting reports from dashboard, Maintaining and follow-up for reports for invoicing. Follow-up for the payment from the clients.

• Developed and updated databases to handle customer data.• Handled shipping packages from FedEx, Purolator, and DHL, including receiving, numbering, recording, storing, andtracking.• Investigated and resolved customer inquiries and complaints quickly.• Provided excellent customer care by responding to requests, assisting with product selection, and handling orderingfunctions.• Responsible for customer engagement and cross-promotion activities.• Used Canva to create promotional creatives, posters, and banners.

Responsible for the promotion of various digital campaigns CPI, CPR, CPL, CPS, CPV, CPC CPM etcGetting new direct advertiser on board with the company.Getting new publishers for the digital advertising on board with company.Maintaining good professional relations with advertiser and publishers.Co-ordinating with Advertiser, publisher, and ad-network affiliates for the digital advertising of Ads.Campaign configuration on the digital platform, Campaign optimization and modification as per the requirements.Ensure campaign targets are met or exceeded by monitoring effectiveness during campaigns.Data analysis, Reporting and maintaining data for invoices and management perspective.Analyze affiliate performance on a weekly, monthly, basis and shared the same with affiliatesRegular follow ups from affiliates regarding campaign status.Achieving targets by managing existing business revenues and further ensuring enhanced retention rate.

Experienced Senior Marketing Manager with a demonstrated history of working in the telecommunications industry. Skilled in Mobile Content, Business Development, Customer Relationship Management (CRM), Mobile Internet, Digital Marketing and Value-Added Services (VAS). Exposure to working and driving initiatives as per the organizational culture of Middle East, SE-Asia, Mauritius, Caribbean region, Pacific regionExpertise in various facets of digital marketing including marketing strategy & campaign development, media buying, media planning, online marketing campaigns and social media leveraging expertise in consumer behavior, analytical & negotiation skills

Account responsibility for the Indian Carriers for SMS and IVR VAS based products.