Founder Institute is the world's premier idea-stage accelerator and start-up launch programme. We provide early-stage and aspiring entrepreneurs with the structure, training, mentor feedback, global network, and a lifetime of support needed to start an enduring company. Many leaders of the world’s fastest-growing startups have used our program to transition from employee to entrepreneur, test their startup ideas, build a team, get their first customers, raise funding, and more. The current portfolio has an estimated $20 Billion in funds, an 80% graduate survival rate (after 5 years) and 3500+ companies launched. Responsible for the operations of the South African chapter.

Strategic PlanningPreparation of an integrated marketing plan that should cohere and support the general goals and objectives set by the company.Management of the brandHeads the development and management of the brand to ensure that at all times, it remains consistent in the marketing and communication channels.Market ResearchCarries out and undertakes a detailed analysis of the market to include all forms of market research geared at outlining consumer trends, market opportunities, and competitive landscape.Work in conjunction with the product development teams on each product to ensure that it meets the need in the marketplace and at the same time adheres to the brand value proposition.Marketing CampaignsPlanning, running, and tracking marketing campaign effectiveness across all digital, print, and social media channels.Customer EngagementBuilding relationships with customers engages them with the brand to ensure an enriched customer experience.Budget ManagementAllocating and managing the marketing budget to maximize return on investment.Marketing Team LeadershipLead and motivate the marketing team to ensure the development of skills and focus on aligning with company objectives.Data Analysis and ReportingUsing data analytics to measure marketing effectiveness and inform future strategies.Collaboration with other departmentsWork with other departments, such as sales, product development, and customer service, so that everybody shares a common approach in the market.Keeping Up with Marketing TrendsKeep abreast of the latest marketing trends, technologies, and best practices. Crisis ManagementManaging the company's response to crises that affect its public image or reputation. Digital MarketingOversee the strategy of search engine optimization, social media marketing, and e-commerce.

Conduct thorough assessments of current processes and workflows to confirm where automation can be applied effectively.Analyse business requirements and gather required data.Compile and document business cases and business requirements documents.Formulate and design solutions that will meet the business requirements - document solution designs.Responsible for the implementation of the solutions. Includes developing, integrating, testing, implementing, and supporting solutions.Facilitate and maintain integrity of testing and business acceptance.Collaborate with business stakeholders to support the implementation of the process changes, provide training, and facilitate communication to ensure successful adoption and buy-in from all stakeholders.Provide ongoing support after implementation, address issues, and optimize solutions.Identify metrics to measure performance. Build performance dashboards to present metrics.Make sure automation solutions comply with global policies and security controls.

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