With over 15 years of experience at Apparel Group, I have led transformative initiatives across leading global brands in Fashion, Lifestyle, and Beauty sectors, including Garage, Inglot Cosmetics, HEMA, and Ardene. Throughout my career, I have consistently driven business growth, brand development, and operational excellence in the Middle East region.Starting as Brand Manager at Garage, I successfully expanded the brand’s presence across multiple GCC countries, achieving strong profitability and recognition through innovative marketing campaigns and strategic retail expansions. At Inglot, I managed over 80 stores across the region, turning around the brand’s performance post-pandemic, boosting sales conversions, and increasing customer engagement through tailored product strategies.In my role at HEMA, I led a comprehensive brand overhaul, revitalizing product offerings and boosting social media engagement, while adapting the brand to local market needs and driving sales across multiple countries.Currently, as Business Head at Ardene, I have spearheaded the brand’s transformation from a loss-making entity to a profitable one. By optimizing operations, leading cost-saving initiatives, and implementing a strong digital strategy, I’ve successfully expanded Ardene’s presence in high-growth markets and improved e-commerce performance. My leadership has consistently focused on driving team collaboration, empowering talent, and executing regional strategies that align with market demands and consumer behavior.I am passionate about combining regional market insights, digital transformation, and leadership development to build impactful brands and lead high-performing teams to achieve sustained success.

At Merrill Lynch, I worked as a Recruiter for the Investment Banking division, where I was responsible for managing the recruitment process for top talent across various roles within the firm. My key duties included:Sourcing and Recruiting top-tier candidates for investment banking, global markets, and campus recruitment programs, focusing on identifying and attracting high-potential talent from prestigious universities.Coordinating with senior leadership to understand talent needs and develop targeted recruitment strategies.Interviewing and Screening candidates to assess qualifications, experience, and cultural fit for high-demand roles in the firm.Partnering with hiring managers to create job descriptions, align on candidate profiles, and drive successful hiring campaigns.Managing Relationships with university career services, recruiting events, and industry conferences to build a pipeline of candidates.Onboarding and Integration: Worked closely with HR and hiring managers to ensure a smooth onboarding process for new hires, providing ongoing support throughout the recruitment lifecycle.