- Leading, managing & growing the team of Vaco's content associates, spread across Tokyo, Delhi and Seoul, working on editorial, merchandising and content operations @ Google's Playstore- Managing local and regional operations to ensure fulfillment of all content projects based on Editorial calendars, promotional plans.- Supporting local, regional and global game and app launches, seasonal, trend and moment-based promotions by managing people and constantly improving processes.- Implementing improved project management tools - Asana and reporting (internal) dashboards across Play. - Creating, updating, managing and maintaining standards, training and reviews to ensure that content on Play store remains on-brand, accurate and true to Google Play style.- Collaborating with multiple teams within Vaco, at Google and external agencies - across regions (APAC, AMER, EMEA) and functions (design, campaigns and marketing) to ensure all work is delivered in timely manner with quality assurance- Liasoning with regional and global Google leads, Local market leads and other Googlers to ensure capacity and quality management in all 10+ Asian markets and globally.- Collaborating with global and regional teams and HR for recruitment and onboarding of candidates.- Working on Global MBRs, QBRs and other reporting for Vaco at Google Play.

- Building, managing, and growing content operations vertical at the agency- Managing a head count of upto 180 people - including content associates, leads, managers, trainers and support team spread across regions and local dialects working in creation, localisation, moderation, design, video editing and other content operation processes for Indian and MNC clients.- Finding new content operations opportunities with existing partners and new partnerships.- Pitching projects with clients, managing P&L and resource allocation for multiple projects.- Improving business efficiencies by revamping recruitment, refreshing training/feedback systems and redesigning workflows to increase both resource utilisation and client approval.- Adding value to client experience by helping them decipher content consumption patterns, decode audience interest and create better content strategies and editorial calendars.- Keeping a close eye on content that goes on platforms owned by the clients and helping them preempt any risks and avoid them- Creating workflows that increase efficiency while streamlining complex processes and solving business needs for different platforms.- Helping clients improve reporting metrics and dashboards.- Collaborating with stakeholders to create better standards and training modules.- Working with internal business teams to define KPIs, set business goals and achieve them along with improvement in productivity and employee retention.

Educating MSMEs about digital transformation, better work environment, better treatment of women at work among things aimed at creating a better MSME ecosystem and thus a better Indian economy.

-Managing Content for UC News and UC Web apps across verticals with reporting to Product Head- Analysing user data to create more engaging content strategies for apps-Managing content team, content providers, agencies-Finding, creating and curating engaging content and content packages across English and Hindi- Planning seasonal and promotional campaigns.- Creating editorial calendars and ensuring delivery of content based on it.

Managing the Apps vertical for Google India Playstore Responsibilities include:- Planning, executing and monitoring day to day updates for the Playstore.- Creating and managing editorial calendar and content strategies for the store.- Working with global teams on conceptualising, localising and planning campaigns for the Indian market and executing them.- Coordinating with APAC, EMEA and Global merchandising teams apart from BDs, developers and PR teams.- Develop local merchandising strategy and campaign messaging in line with global promotion plans.- Collaborating with design teams, internal tech teams, BDs, and product managers to create amazing user experiences- Working on localisation of global content, style guides and campaigns to connects better with the Indian users- Analyze and utilize performance data, create reports, presentations, doing market research and understanding customer behavior for future strategy and campaign creation.

Using social media listening, experience and team management to ensuring a steady flow of good quality content that will be in tune with what the audience consumes.Responsibilities include:Managing the editorial team and news desk.Delegating stories, editing, packaging content, supervising work and creating content for basic news, trending, tech, sports and entertainment sections.Handling freelancers, on-field reporters, content providers, interns and PR teams.Managing content for social media handles.Training interns and new recruits.Working with various non-editorial teams for creating a better reader experience - including tech and marketing.Representing the website at events, interactions and more.

Making content plans and brainstorming on content strategy.- Editorial desk supervision, website and team management.- Social media management and content QC. - Writing editorials and features. Conducting interviews.- Managing content providers, freelancers and PR connections.- Managing special web campaigns and pages.

Content creation, strategy, editorial leadership and community building.- Creating and executing various campaigns to engage SMEs.- Writing features and interviewing stakeholders from MSME sector.¬- Managing various campaigns, events and initiatives- Representing the brand at various industry events.

Part of the editorial team for the web-version of India's most reputed business magazine.Responsibilities included:Tracking news wires, producing stories for web, delegating stories for production, packaging content for maximum user engagement.Managing newsroom, tracking analytics, creating newsletters.Analysing trends to create daily and long-term content strategies.Creating business content around non-business/offbeat topics ranging from sports to cinema and art.

Managing Editor and Product Manager - handling all aspects of the new revamped Chakpak.com.Heading day to day operations, making content plans, creating exclusive features.Recruiting and leading the editorial team.Part of development, marketing and promotional activities.Acquiring and managing content sources and creating content partnerships.Interviewing celebrities, reviewing movies and attending events.Creating and managing a social media communityContributing stories, features and exclusive interviews to auto and tech magazines

Conceptualising, creating and curating content to sites managed by the company including sections of in.msn.com, filmysouth.com and bollywoodlife.com.Responsibilities for MSN included 1) Writing, editing and managing stories for the websites.2) Creating picture packages and special features for the sites.3) Completing work delegated by the editor as part of MSN desk.4) Working with other verticals to manage MSN homepage.