Dee Ray Email & Phone Number

Monroe, North Carolina, Us

[Role equivalent to Director of Digital Marketing and Director of Digital Marketing Operations] I lead strategic initiatives to drive online sales growth and enhance customer engagement. Leveraging data insights, I developed and executed marketing strategies, optimizing eCommerce platforms and implementing performance marketing campaigns. I fostered cross-functional collaboration and managed marketing operations, staying abreast of emerging trends and technologies to maintain a competitive edge and drive a 25% increase in marketing ROI.Key Achievements:Led performance marketing campaigns, increasing online sales.Implemented data-driven retention strategies, enhancing customer engagement.Optimized eCommerce platforms for improved user experience and conversion rates.Fostered cross-functional collaboration across teams.Leveraged advanced analytics to monitor performance and drive optimization.Managed marketing operations and implemented Martech solutions.Guided development of digital platforms and technologies.Cultivated a culture of operational excellence and teamwork.Skills Demonstrated:Digital Experience | Category Strategy | Online Shopping | Leadership | Data and Insights | Operational Excellence | Customer Conversion | Strategic Planning | Performance Marketing | Retention Strategies | eCommerce | Site Optimization | Team Leadership | Cross-Functional Collaboration | Performance Monitoring | KPIs | Digital Media Best Practices | Marketing Operations | Martech | Analytics | Web Publishing | Email Deployment | Strategic Leader | Digital Platform Development | Digital Technologies | Emerging Trends | Agile Project Management | Website Content Management | Personalization Techniques | Email Service Providers | Web Content Management Systems | Advanced Digital Measurement Techniques | Multi-disciplinary Team Management

Monroe, North Carolina, Us

[Role equivalent to Senior Manager, Digital Marketing] As a Senior Manager of Digital Marketing, I led the development and execution of comprehensive digital strategies to drive the growth and success of our brand in the online landscape. Leveraging my expertise in digital strategy development, I guided my team in crafting innovative and effective campaigns that resonated with our target audience across various digital channels.Through team leadership development and empowerment, I fostered a culture of collaboration, creativity, and continuous learning within the team.In addition to leadership, I administered digital campaign management and marketing analytics. I managed the end-to-end execution of digital campaigns, from planning and implementation to monitoring and optimization. Utilizing advanced marketing analytics tools and techniques, I analyzed campaign performance metrics, derived actionable insights, and made data-driven decisions to enhance our marketing effectiveness and maximize ROI.I played a strategic role in budget management, cross-channel marketing, and fostering strategic partnerships. I allocated resources effectively, optimized budgets for maximum impact, and identified opportunities for strategic collaborations to amplify our brand presence and reach. Key Achievements: • Executed tasks such as evaluating emerging digital technologies for fit, facilitating technical implementations, developing customer journey mapping for advertising channel conversion, and designing and running A/B tests. • Created headlines and ad copy, managed bids, and optimized landing pages for large PPC ad budget. • Managed list health, deliverability, and segmentation to drive email revenue to 25% of overall revenue. • Mapped digital customer journeys, optimizing conversion paths, increasing conversion from 5% to 8%.

Monroe, North Carolina, Us

As a Digital Marketing Manager, I developed and executed digital strategies aimed at enhancing brand visibility and driving targeted traffic to our digital platforms. My role encompassed campaign management across various channels including SEO, SEM, social media, content marketing, email marketing, and PPC advertising. I managed budgets effectively to ensure maximum ROI and led a team of digital marketing professionals to execute campaigns with excellence.With expertise in analytics, I analyzed campaign performance metrics to derive actionable insights and optimize our marketing efforts. I utilized marketing automation tools to streamline processes and enhance efficiency in campaign execution. Additionally, I implemented conversion rate optimization techniques to improve user engagement and drive higher conversion rates.My responsibilities also included brand management, where I ensured consistency and alignment across all digital channels. I leveraged CRM systems to manage customer relationships and enhance the overall customer experience. In a rapidly evolving digital landscape, I stayed abreast of emerging trends and technologies to keep our strategies innovative and ahead of the curve.Key Achievements:• Managed tasks such as producing up to date website content, conducting A/B tests on the website and in email/SMS campaigns, and administering social media content and advertising. • Crafted compelling email content and promotional campaigns growing list to 1.8M subscribers. • Transformed subscription program to drive $12M in recurring revenue and 98% retention rate. • Streamlined brand asset creation and content management processes, reducing costs by 20%.

Monroe, North Carolina, Us

As a Site Merchandising Manager, I oversaw the optimization of product presentation and performance on our e-commerce platform. My role involved implementing strategies for e-commerce merchandising, ensuring that product assortments were effectively curated and visually appealing to customers. I utilized my expertise in online retail and visual merchandising to enhance the user experience and drive conversion rates.I managed the site optimization process, conducting thorough analysis to identify areas for improvement and implementing changes to maximize sales. Utilizing conversion rate optimization (CRO) techniques and A/B testing, I continually refined our product positioning and category management strategies to drive revenue growth.In addition, I played a key role in product launches, coordinating with cross-functional teams to ensure successful introduction of new products to our platform. I conducted sales analysis to track performance and inform inventory management decisions, optimizing our assortment to meet customer demand and drive sales.I developed and executed pricing strategies and promotions, leveraging merchandising tools and platforms to enhance our online presence and drive traffic. I implemented cross-selling and up-selling tactics to increase average order value and maximize revenue opportunities.Key Achievements:• Executed tasks such as managing website content, personalization, and optimization, performing QA for site creative and functionality, auditing site for friction points and correcting, and leading SEO strategy. • Optimized visual presentation and SEO discoverability to scale to 25,000 SKUs on site. • Socialized positive reviews and coordinated response to negative reviews cultivating over 55,000 5-star reviews.

Philadelphia, Pennsylvania, Us

As a real estate sales professional with extensive experience in managing vacation rental portfolios, I excelled in optimizing property performance and maximizing revenue streams. Leveraging my expertise in real estate sales, I successfully marketed and sold properties while concurrently managing a portfolio of vacation rentals to ensure profitability and guest satisfaction.In my role, I implemented strategic pricing strategies and monitored occupancy rates to optimize revenue generation across the rental portfolio. I utilized my knowledge of booking platforms such as Airbnb and VRBO to effectively list properties and optimize their visibility to potential guests. Additionally, I maintained high standards of guest experience through proactive communication, efficient property maintenance, and timely resolution of guest concerns.My responsibilities extended to overseeing property inspections, coordinating cleaning services, and managing inventory to ensure seamless operations and guest satisfaction. I also employed marketing and promotional tactics to drive bookings and enhance property visibility in the competitive vacation rental market.Furthermore, I demonstrated exceptional customer service skills, prioritizing guest needs and fostering positive relationships to generate repeat bookings and positive reviews. My proficiency in negotiation and hospitality industry knowledge enabled me to navigate complex transactions and deliver exceptional service to both property owners and guests.Key Achievements: • Responsible for tasks such as targeting relevant consumer groups through paid advertising, promoting properties in social media posts, and managing web presence portfolio of vacation rental properties. • Designed pre-arrival email flow promoting on-property bars, dining outlets and spa services that boasted a 50% CTR. • Increased occupancy rates to over 90% by executing email retention campaigns to encourage repeat visits.

Master Of Business Administration - Mba

Bachelor Of Science - Bs