Dee Ray Email & Phone Number

Monroe, North Carolina, US

[Role equivalent to Director of Digital Marketing and Director of Digital Marketing Operations] I lead strategic initiatives to drive online sales growth and enhance customer engagement. Leveraging data insights, I developed and executed marketing strategies, optimizing eCommerce platforms and implementing performance marketing campaigns. I fostered.

Monroe, North Carolina, US

• [Role equivalent to Senior Manager, Digital Marketing] As a Senior Manager of Digital Marketing, I led the development and execution of comprehensive digital strategies to drive the growth and success of our brand in.
• Executed tasks such as evaluating emerging digital technologies for fit, facilitating technical implementations, developing customer journey mapping for advertising channel conversion, and designing and running A/B.
• Created headlines and ad copy, managed bids, and optimized landing pages for large PPC ad budget.
• Managed list health, deliverability, and segmentation to drive email revenue to 25% of overall revenue.
• Mapped digital customer journeys, optimizing conversion paths, increasing conversion from 5% to 8%.

Monroe, North Carolina, US

• As a Digital Marketing Manager, I developed and executed digital strategies aimed at enhancing brand visibility and driving targeted traffic to our digital platforms. My role encompassed campaign management across.
• Managed tasks such as producing up to date website content, conducting A/B tests on the website and in email/SMS campaigns, and administering social media content and advertising.
• Crafted compelling email content and promotional campaigns growing list to 1.8M subscribers.
• Transformed subscription program to drive $12M in recurring revenue and 98% retention rate.
• Streamlined brand asset creation and content management processes, reducing costs by 20%.

Monroe, North Carolina, US

• As a Site Merchandising Manager, I oversaw the optimization of product presentation and performance on our e-commerce platform. My role involved implementing strategies for e-commerce merchandising, ensuring that.
• Executed tasks such as managing website content, personalization, and optimization, performing QA for site creative and functionality, auditing site for friction points and correcting, and leading SEO strategy.
• Optimized visual presentation and SEO discoverability to scale to 25,000 SKUs on site.
• Socialized positive reviews and coordinated response to negative reviews cultivating over 55,000 5-star reviews.

Philadelphia, Pennsylvania, US

• As a real estate sales professional with extensive experience in managing vacation rental portfolios, I excelled in optimizing property performance and maximizing revenue streams. Leveraging my expertise in real estate.
• Responsible for tasks such as targeting relevant consumer groups through paid advertising, promoting properties in social media posts, and managing web presence portfolio of vacation rental properties.
• Designed pre-arrival email flow promoting on-property bars, dining outlets and spa services that boasted a 50% CTR.
• Increased occupancy rates to over 90% by executing email retention campaigns to encourage repeat visits.

Master Of Business Administration - Mba

Bachelor Of Science - Bs