Principal Consultant
Current
Bangkok
Found our niche as a specialist social and content consultancy after having ignited and incited segment-specific and nation-wide conversations on social media since 2011.Born in 2009: Started as a BTL content creation firm focusing on digital-social solutions, supporting SMEs and multi-national agencies. Private contractor and consulting for marketing, public relations, advertising and digital agencies, brands, NGOs and government.Turned passionate online hobbies / boredom-born experiments into commercially successful social content creation businesses since 2012.Pioneered native advertising by monetising content publishing platforms, designed networked distribution, seeding and influencer activations to create best chances of making campaigns go viral. Designed structured processes to trend-jack and news-jack for real-time reactive content marketing.Established social media training provider since 2012 for key appointment holders, directors, managers, communications professionals, activists and social impact volunteers to for organisational readiness on social media, content creation and crisis across public and private sector. Designer of challenging customised hands-on workshops with team-building missions and scenario simulation.Worked on content development, community engagement, crisis management, scenario planning and consumer advocacy management. Providing strategic social creativity across sectors: Banking, Finance, MICE, Property, Automotive, Transport, Aviation, Alcohol, Telco, Tourism, Environment, Healthcare, Medical, FMCG, and Public communications.Provided strategic counsel to 3 creative agencies (1 independent, 2 global networked) in social-digital strategy to be selected as part of Ministry of Communications’ WOG panel of agencies in 2018www.zhowee.comOffices in Singapore and Bangkok.Our main business have since evolved into www.reson8.asia
