Deanna Braaksma Email & Phone Number

Madison, Wisconsin Area

Develop, design, and produce marketing campaigns for internal communications and external marketing efforts with many areas of the company.Work closely with internal clients, as well as external agencies and suppliers to deliver materials on time and within budget.Support marketing requests from initiation to completion including corporate level branding and positioning in advertising, exhibits and events, sales tools, promotional materials, web (internet and intranet) graphics and public relations campaigns.Serve as asset administrator for corporate digital library. Manage users, metadata, collections and categories. Involved in team effort to develop UX design home page for the library.Maintain inventory levels for TruStage B2B marketing collateral.Serve as administrative back-up for marketing requests utilizing Work Front.Capture and roll out process documents where efficiency can be implemented.

Cuna Mutual Group, Madison, Wisconsin

Managing a unit of 500 members at CUNA Mutual Group. Working with the the Executive Board, President and Business Manger of OPEIU Local 39 to answer contract questions, file grievances, attend Due Process meetings, organize and rally the membership. www.opeiu39.org

Madison, Wi

Provide visual solutions for individuals and companies through the use of graphic design conventions and electronic publishing.

Lake Mills, Wisconsin

Maintained websiteWrote press releasesDesigned posters, flyers, and signageCreated Facebook Campaign

Madison, Wisconsin Area

• Led a team of graphic designers, by assigning projects, prioritizing the workload, developing guidelines and specifications, and creating standards for the designers to follow.• Evaluate and implement ways to streamline the design and production of catalogs and other publications and to increase efficiencies in the production process.• Ensure corporate branding guidelines are maintained for our vendors.• Design corporate communications, including: Power Point presentations, print, and web.• Developed and maintain an in-house Digital Asset Management program.• Developed and maintain an in-house product photography studio.

Madison, Wisconsin Relocated To New Jersey

• Developed a print-buying protocol, managed all aspects of print and advertising buying for world-wide distribution.• Shortened press schedule 5-7 days by initiating the use of a Centralized Account.• Processing System (CAPS) to expedite fund transfers for mailing costs.• Tracked internal projects for several divisions in multiple locations and led weekly project status meetings.• Trained and supervised production artists and interns, ensured the use of corporate style guidelines.• Developed and built brand identity with product management team.• Designed and produced multi-version, 4-color print materials including: product packaging, advertisements, promotional and trade show materials, sales literature, catalogs, brochures, and direct mail pieces.

• Designed 4-color corporate posters, brochures, sell sheets, catalogs and quarterly newsletters for 3 brand name laboratories.• Organized and maintained the archiving of all printed materials and initiated a web page solution for archiving electronic files of printed materials.• Trained on SAP to create internal part numbers and create requisitions for marketing expenditures.

Wisconsin State Capitol

• Conceptualized and created image-ready files for output utilizing design and illustration software.• Produced newsletters, letterhead and office materials, full color charts for press conferences, brochures, booklets and web pages.• Maintained records of printing specifications for fulfillment and billing purposes.

Madison, Wisconsin

•Developed and produced promotional materials, textbooks, quarterly publications and novels.•Created illustrations, marker comprehensives and presentation packages for sales representatives.•Supervised production artists and freelance agents.

Ba, Business Management And Communications

Social Media, Social Media Marketing, Certificate

12 credit certificate - Learn effective search engine optimization, accessibility, analytics and content strategy, as well as create.

Associates, Commercial Art