SOOTSOAP is the most effective personal decontamination product tested - an all natural, industrial-strength line of detoxifying, deodorizing and sanitizing products lab-developed for the toughest jobs.Designed for firefighters and proven to eliminate more toxins and reduce the risk of exposure, SOOTSOAP harnesses the power of Binchotan White Charcoal and other natural powerhouse ingredients to draw out harmful chemicals, pollutants and impurities to provide the deepest clean for those… Show more SOOTSOAP is the most effective personal decontamination product tested - an all natural, industrial-strength line of detoxifying, deodorizing and sanitizing products lab-developed for the toughest jobs.Designed for firefighters and proven to eliminate more toxins and reduce the risk of exposure, SOOTSOAP harnesses the power of Binchotan White Charcoal and other natural powerhouse ingredients to draw out harmful chemicals, pollutants and impurities to provide the deepest clean for those exposed to contaminants.SOOTSOAP is all natural, 100% biodegradable, firefamily majority owned and operated and proudly made in Canada. A portion of proceeds go to the Firefighter Cancer Support Network to assist firefighters dealing with cancer.It isn't soap. It's SOOTSOAP. Show less

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A collective of seasoned marketers who care about the brands and products with which they are privileged to work. Ideators, facilitators, connectors, perfecters, the women of EoY specialize in unique brand consumption, with the ability to drive a project from ideation through execution with genuine (and often unusual) one-to-one engagement with your consumers.