Deepak John

Deepak John Email and Phone Number

Marketing Measurement | AdTech | Product Management | Product Requirements | User Experience | Managing Product Roadmaps | Iterative Agile Framework | @ LiftLab
oakland, california, united states
Deepak John's Location
Kochi, Kerala, India, India
Deepak John's Contact Details

Deepak John personal email

About Deepak John

“Design is the intermediary between information and understanding"- Hans HofmannThe best part of my current role is to witness the journey of each design that we create through development and releasing iterations while gathering feedback and inputs from all stakeholders throughout. The stakeholders include the end users, my development team who helps build based on prioritization from the backlog and the management. I love having the high-level perspective and delving into the details where necessary. I encourage all stakeholders to pick holes for gathering different perspectives and details which might have been missed out previously. Hence these discussions are very interactive and that brings out the best in everyone to find solutions to complex problems collectively. It also helps me gain early support and champions for my road map and design decisions. I also try to keep the design as simple as possible without diluting the functionalities offered by the release. This is as big a challenge as it sounds. Though there is a solve for this by connecting with multiple stakeholders repeatedly to gather perspectives and in-depth understanding of each component. Gathering requirements, creative problem solving, attention to detail and prioritization are my key strengths and that is often the bedrock of our team's design and releases. And that is where the quote from Hans above starts to make a lot of sense in my world. I have been very fortunate to work very closely with industry leaders who has challenged me to every now and then to dig deep, gain the additional perspective and ask the right questions at each stage to find a solution and forge ahead. Current Responsibilities:• Develop roadmap, manage product backlog, user stories and screen mocks. • Work with market facing teams to collect feedback, distill, and iterate on requirements.• Establishing resourcing forecasts and delivery expectations.• Working with engineering team to develop and release product within an iterative agile framework.• Working with customer success to identify customers for betas, rollout product, collect feedback, and relay the learning to shape strategy and development.• Handling new integrations, change requests, and making suitable changes to design to address the evolving requirements.• Preparing user stories and training users on the functionalities and workflow during acceptance testing.• Support operations with advanced product support, deep-dive analysis of results and as a general go-to-person for anything related to the product line.

Deepak John's Current Company Details
LiftLab

Liftlab

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Marketing Measurement | AdTech | Product Management | Product Requirements | User Experience | Managing Product Roadmaps | Iterative Agile Framework |
oakland, california, united states
Website:
liftlab.com
Employees:
32
Deepak John Work Experience Details
  • Liftlab
    Senior Product Manager
    Liftlab Jun 2024 - Present
  • Liftlab
    Product Management Consulting (Experimentation With Agile Marketing Mix Model)
    Liftlab Apr 2024 - Jun 2024
  • Measured
    Senior Product Manager
    Measured May 2021 - Feb 2024
    Kochi, Kerala, India
    • Built and maintained API adapters with 100s of partners like Google, Meta, Shopify, TikTok, Microsoft, Impact, etc. for bringing marketing and source of truth data into Measured Data Base on behalf of our clients. • Owned the spec definition of each API adapter to help design, build, test and document on Confluence for onboarding configuration by working very closely with engineering team. • Owned Onboarding UI product which helped reduce the average onboarding time period for a client from 10-12 weeks in 2021 to under 4 weeks in 2023. • This product helped to onboard new clients to Measured platform with the following configurations housed in specific sub modules. • Automated data seeding as per the cadence for each vendor or data source. This module was enhanced to reflect the real time status of jobs and request on-demand seeding with the help of an orchestration engine for load balancing and prioritization. • Taxonomy configurations• Rules based module for customer success, solutions and support team to help with segregation and classification of media data to help with measurement and activation of media budget to drive marketing ROI.• Easy to use configuration engine for client users and customer success which provides search functions, grouping, selection and high-level branding of media data to reflect accordingly in Measured reporting and for driving marketing experiments & optimization. • Creating and maintaining the product backlog (with features, enhancements, and bug fixes) and prioritizing the items based on company OKRs to meet market demands using continuous integration and continuous delivery. • Communicating with all stakeholders in regular intervals through product meetings and by owning the PRDs for each product or module. • Worked very closely with a very capable engineering team, focusing on both front-end and backend technologies to ensure the timely and cost-effective delivery of products.
  • Nielsen
    Senior Manager (Solution Architecture) - Marketing Effectiveness
    Nielsen Sep 2017 - Apr 2021
    Kochi, Kerala, India
    • Served as the Subject Matter Expert for client business and IT teams, customer success, and analytics teams.• Handled new implementations and change requests to continue delivering value to clients based on the evolving requirements of the clients.• Helped push attributed metrics through client & vendor platform integrations to measure marketing outcomes and take decisions on bidding & campaign flighting strategies. • Attended meetings and workshops with enterprise clients in their US offices for MTA adoption, scope expansion into other geographies and business units.• Set up clear expectations for each team member, supported and enabled them in meeting their annual objectives, and provided feedback at regular intervals during the check-in process. • Handled monitoring, allocation, discussion, and review of enhancement requests to make the evolving client requirements suit the Marketing Product stack.• Acquired expertise in data privacy regulations such as GDPR, CCPA, and developed solutions that align with privacy standards for our clients.
  • Visual Iq, Inc.
    Senior Manager (Solution Architecture)
    Visual Iq, Inc. Oct 2012 - Sep 2017
    Kochi, Kerala, India
    • Responsible for onboarding clients into the MTA SaaS platform. Activities included - Requirement gathering, Mapping of Data sources, Cost & Taxonomy definition, KPI definitions, Reports creation, Data Quality checks, Issue resolution, Data Analysis etc. • Acted as a feedback funnel between Clients and the Product team to build enhanced solutions for the market.• Visited all our enterprise clients like Dell, Walmart, etc. in their US offices to help with MTA adoption through channel managers and push media activation. • Acquired a deeper perspective on the Product & Process improvements needed to drive ROI through MTA and the Customer Service provided.
  • Altisource Portfolio Solutions
    Senior Business Analyst
    Altisource Portfolio Solutions Jun 2012 - Sep 2012
    Bangalore
    • Developed an application for the mortgage industry as a part of the Product Management team• Interacted with product managers, business partners, and business SMEs for the development of business process models using a BPM tool• Conducted workshops and interviews with process owners and stakeholders through white-boarding sessions and by shadowing the process workflows when the business transactions were at the final stage of completion
  • Wipro Consulting
    Senior Consultant
    Wipro Consulting May 2007 - May 2012
    Bengaluru Area, India
    • Process Consulting• Business Process Design & Modeling • Defining the business requirements from a process perspective with ARIS Business Architect.
  • Vitage Systems Pvt Ltd
    Product Specialist
    Vitage Systems Pvt Ltd Jun 2006 - Apr 2007
    • SME for IT Infrastructure Solutions among Small and Medium enterprises. • Responsibilities include interacting with clients for Sales, Support, and Delivery, collaborating with Principal vendors, coordinating with the Sales team, and directing the activities of the Delivery team.

Deepak John Skills

Requirements Gathering Requirements Analysis Business Process Design Business Process Improvement Process Modeling Pre Sales Presentations Digital Marketing Marketing Attribution Marketing Optimization Big Data Enterprise Software Solution Architecture Business Intelligence Program Management Erp Marketing Crm Management Team Management Customer Relationship Management Business Analysis

Deepak John Education Details

Frequently Asked Questions about Deepak John

What company does Deepak John work for?

Deepak John works for Liftlab

What is Deepak John's role at the current company?

Deepak John's current role is Marketing Measurement | AdTech | Product Management | Product Requirements | User Experience | Managing Product Roadmaps | Iterative Agile Framework |.

What is Deepak John's email address?

Deepak John's email address is de****@****liq.com

What schools did Deepak John attend?

Deepak John attended Christ University, Bangalore, Bharathiar University.

What are some of Deepak John's interests?

Deepak John has interest in Football, Driving, Reading.

What skills is Deepak John known for?

Deepak John has skills like Requirements Gathering, Requirements Analysis, Business Process Design, Business Process Improvement, Process Modeling, Pre Sales, Presentations, Digital Marketing, Marketing Attribution, Marketing Optimization, Big Data, Enterprise Software.

Who are Deepak John's colleagues?

Deepak John's colleagues are Rupesh Jadhav, Satya Saikumar, Andrea Ranieri, Ph.d., Sagar Dere, Veronica Rao, Tara Brown, Lakshmi Priya Sakile.

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