Deepak John Email & Phone Number

Kochi, Kerala, India

• Built and maintained API adapters with 100s of partners like Google, Meta, Shopify, TikTok, Microsoft, Impact, etc. for bringing marketing and source of truth data into Measured Data Base on behalf of our clients.
• Owned the spec definition of each API adapter to help design, build, test and document on Confluence for onboarding configuration by working very closely with engineering team.
• Owned Onboarding UI product which helped reduce the average onboarding time period for a client from 10-12 weeks in 2021 to under 4 weeks in 2023.
• This product helped to onboard new clients to Measured platform with the following configurations housed in specific sub modules.
• Automated data seeding as per the cadence for each vendor or data source. This module was enhanced to reflect the real time status of jobs and request on-demand seeding with the help of an orchestration engine for load.
• Taxonomy configurations

Kochi, Kerala, India

• Served as the Subject Matter Expert for client business and IT teams, customer success, and analytics teams.
• Handled new implementations and change requests to continue delivering value to clients based on the evolving requirements of the clients.
• Helped push attributed metrics through client & vendor platform integrations to measure marketing outcomes and take decisions on bidding & campaign flighting strategies.
• Attended meetings and workshops with enterprise clients in their US offices for MTA adoption, scope expansion into other geographies and business units.
• Set up clear expectations for each team member, supported and enabled them in meeting their annual objectives, and provided feedback at regular intervals during the check-in process.
• Handled monitoring, allocation, discussion, and review of enhancement requests to make the evolving client requirements suit the Marketing Product stack.

Kochi, Kerala, India

• Responsible for onboarding clients into the MTA SaaS platform. Activities included - Requirement gathering, Mapping of Data sources, Cost & Taxonomy definition, KPI definitions, Reports creation, Data Quality checks.
• Acted as a feedback funnel between Clients and the Product team to build enhanced solutions for the market.
• Visited all our enterprise clients like Dell, Walmart, etc. in their US offices to help with MTA adoption through channel managers and push media activation.
• Acquired a deeper perspective on the Product & Process improvements needed to drive ROI through MTA and the Customer Service provided.

Bangalore

• Developed an application for the mortgage industry as a part of the Product Management team
• Interacted with product managers, business partners, and business SMEs for the development of business process models using a BPM tool
• Conducted workshops and interviews with process owners and stakeholders through white-boarding sessions and by shadowing the process workflows when the business transactions were at the final stage of completion

Bengaluru Area, India

• Process Consulting
• Business Process Design & Modeling
• Defining the business requirements from a process perspective with ARIS Business Architect.

• SME for IT Infrastructure Solutions among Small and Medium enterprises.
• Responsibilities include interacting with clients for Sales, Support, and Delivery, collaborating with Principal vendors, coordinating with the Sales team, and directing the activities of the Delivery team.

Mba, Marketing & Systems

Be, Mechanical Engineering