Deette Christie Email & Phone Number

Los Angeles, California, Us

Delivered brand, integrated, digital and social media marketing strategies for a diverse group of clients across mobile telecommunication, OTT, and CPG; including Digicel, Sinclair Broadcast Group, City of West Hollywood and City of Palm Springs

London, Gb

Part of startup team launching monopoly-breaking second mobile telecom operator in the emerging market of Qatar.These roles were part of the Marketing Leadership Team, reporting to the CMO.HEAD OF CONTENT & DATA SERVICES INNOVATIONAugust 2011 - March 2012Launched incubator program aimed at nurturing and growing the nascent mobile app developer community within Qatar and stimulate the creation of original Arabic mobile content. Responsible for company’s mobile portal including mobile content portfolio and mobile content promotion and content sales.Evaluated viability and market fit of Vodafone Group content and services for the Qatar market.HEAD OF ONLINENovember 2008 - June 2010Member of startup Leadership Team responsible for building all digital capabilities including strategy, brand activation, dual language English/Arabic company website, email marketing database, user interface design, user experience, online customer experience, and online customer satisfaction.The role is accountable for the digital brand experience, company website, mobile internet portal and content portfolio and social media presence, as well as the delivery of online marketing campaigns that deliver high conversion for lower cost and brand differentiation.Conceived and launched first-ever mobile top-up app in Facebook.Company website regularly delivered highest online satisfaction for developing markets and was only second to the UK operating company within the entire Vodafone group, outpacing all other European operating companies.Developed industry leading social media strategy, resulting in highest customer penetration of all Vodafone operating companies. Led integration of social media tools throughout the business.This role was part of the company Leadership Team, reporting to the CFO:GENERAL MANAGER, SOUQIT.COMJuly 2010 - July 2011Assumed leadership of spin-off company to launch Qatar’s first online auction and marketplace.

Lead strategist on CBS Interactive projects for the online launches of CBS Mobile Store and CBS News To Go & WAPDeveloped interactive strategies and branding for LivePlanet’s Constitution Live, and Virtual World Productions; the virtual world equivalent of CNN operating in Second Life and World of Warcraft. Lead strategist for the redesign of Kevin Costner’s official site.Assumed CMO role for start-up company Double Dare Productions, to lead company branding and web presence, as well as define the company’s 4Ps.

London, Gb

Member of investment committee made up of key company directors deciding capital expenditure management, prioritization of IS/IT resources, approval of business cases and gating of projects. Increased throughput of Vodafone Czech Republic by 50% as member of investment team.Responsible for all customer-facing web and mobile user interfaces and promotion/communication, such as digital brand experience, company website, user experience and publishing for the Vodafone Live! mobile portal, consumer and business email newsletters and consumer and business eShops. Increased eShop sales by 60% and overall web traffic by 20%.Responsible for all customer-facing direct communication (direct and drop mail), customer-based communication (bill inserts and direct mail), retail brochures and collateral, and customer-facing copywriting.Editorial Director for award-winning CILICHILI, the company’s in-store lifestyle magazine featuring paid advertising by leading consumer brands.

Expanded Symblaze service portfolio to include full range of interactive marketing offerings-- including online community engagement, viral marketing, guerrilla marketing, online advertising and integrated promotions.Established and built agency’s European operations team, setting up Symblaze Praha office; hiring and training Czech (and int’l) staff, and defining account processes.Lead strategist on Oskar Mobil (now Vodafone Czech Republic) account, setting interactive marketing and BTL strategies, and leading integrated campaign/promotion concept development.

Planned and implemented online marketing and community development strategy for Microsoft Xbox debut and buzz building in gaming community for Xbox in advance of launch, including developing the nascent Xbox online fan community.Online public relations and community development account lead for Pets.com (including IPO), Macromedia (AtomShockwave), Wizards of the Coast (Magic: The Gathering), GameSpot, Hollywood Video’s Reel.com, and P.F. Magic (Petz).Planned and implemented all online community development, interactive public relations, and buzz marketing programs for Microsoft Game Studios, Zone.com (MSN Games) and SideWinder (game peripherals) in North America.

Us

Accountable for communication re-positioning the company from “utility software” to “entertainment/consumer software” increasing viability in the market and positive awareness in the media.Planned and implemented nation-wide public relations, radio and guerrilla marketing campaign to launch company’s first game title, “You Don’t Know Jack,” resulting in over 2 million units in sales for the game franchise within its first two years.Planned and implemented the media and promotional launch for the first online entertainment network, Bezerk, including the roll-out of a new online advertising format-- interstitials-- used by such companies as Saucony, Jose Cuervo, and 7-Up.Worked with major licensed partners-- Disney, Marvel, Paramount, and FOX-- for successful launches of branded screen savers.