Deeya Bhandari Email & Phone Number

Irvine, Ca, Us

● Pioneered a Channel Marketing strategy at Genea, a cloud-based Access Control company, by executing tailored marketing plans to, through, and for Partners; developed materials for webinars, training, sales/marketing collateral, press, etc.● Developed, launched, and promoted a multi-level certification/training program that was successfully completed by 75+ partners (a +50% completion rate), ultimately boosting product adoption for Access Control▪ Authored engaging course modules, wrote scripts, coordinated video production, and developed collateral● Launched a new partner portal tool by leading all phases of the implementation process and creating marketing/outreach material, achieving a 40% engagement rate across partners within first month of roll-out● Created a new quarterly newsletter for Access Control partners that bridged communication gaps and publicized events, trainings, new product features, and more, achieving a 25% average Open Rate (OR) and Click-Through Rate (CTR)

Client: Kensington (www.kensington.com) - launched new partner portal

San Diego, Ca, Us

• Build a sustainable competitive advantage through enabling and driving strategic partnerships that unlock customer value and purchase convenience through the marketing and delivery of Lytx solutions.• Develop channel-related marketing plans & programs, in sync with Lytx business objectives and partner capabilities.• Drive the launch and enablement of the Lytx Integration Network (LIN) through developing and activating a customer facing marketplace and co-branded marketing initiatives focused on promoting this new business for Lytx. • Generate sales leads from channel partners & resellers that align with market focus & convert at high rates into bookings.• Set channel performance goals and metrics, ensuring that marketing strategies are appropriately targeted.o Work with marketing, sales and channel team to determine market-, region- and partner-specific strategies, including support/participation in local shows and events, serving as the Lytx product and program expert.o Work with extended Channel management team to develop partner pricing strategies and structure.Accomplishments:• Developed and launched channel promotions targeted for both insurance and reseller partners. Promotions lead to a 15% YoY increase in bookings.• Launched and managed production and distribution of channel newsletter for Insurance Channel• Launched “First Notice of Risk” reengagement campaign with multiple touch points • Launched Lytx Integration Network with over 15 partners and developed a resource portal for partners to access co-marketing materials and launch campaigns• Developed marketing material to be used throughout the sales cycle and at different stages of funnel.• Managed and executed the Lytx Insurance Symposium, a multi-day virtual event to over 45 partners covering a variety of business topics.• Optimized efficiency by creating web page templates in order to scale and support more than 50 Insurance partners

Palm Beach Gardens, Florida, Us

• Developed, drove and owned the SMB Go-To-Market strategy: market sizing, business use cases, channel identification, collateral development and scaling• Partnered with Sales, Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging• Deployed and maintained channel & marketing programs that target SMB verticals• Identified right levers behind successful marketing content and iterate in those learnings to ensure continuous improvement was being enacted thus seeing incremental increase in conversions• Responsible for lead generation, AB testing and nurturing messaging flows to drive sales• Collaborated with other team members to ensure cohesive messaging across the user journey• Worked with other teams (finance, creative, analytics, website) and partners to automate marketing and created the infrastructure needed for a responsive marketing program• Delivered traffic and strong revenue numbers • Built, implemented and managed multiple process improvements to track and measure ROI and growthAccomplishments:• Drove Go-To-Market strategy for Molekule's Health Care Partner Program. Built strategic campaigns to drive partners into Health Care Program. Grew sales to approximately 10% of Molekule’s total sales.• Developed marketing campaigns to drive growth via affiliate programs. Affiliate partner base grew 113% and unit sales grew over 300% YoY. • Launched nationwide cause marketing campaign with American Lung Association to help drive awareness of ALA and Molekule's shared goals of respiratory health education and bringing clean air to the masses• Launched pilot program with InterContinental San Francisco to have Molekule as part of the standard offering in junior level suites• Owned specialty retailer relationships which accounted for $700,000+ annual revenue• Implemented new CRM system (Pipedrive) to help streamline the sales funnel

Oxford, Oxfordshire, Gb

• Effectively scoped projects to ensure that all BI teams were aware of client objectives, commitments, and expectations resulting in clear and concise action-item and deliverable expectations.• Actively managed project pipeline by identifying new opportunities, managing current opportunity list, and prioritizing high percentage opportunities.• Scoped projects, created SOWs and partnered with focus technology vendors to help increase market share and drive sales to end customers.• Managed market research projects for global technology companies. Projects include (but not limited to): competitive benchmarking, partner perception, value proposition creation and testing, etc

• Worked with product management to develop business models and analysis in order to drive market share growth, influence product roadmaps and develop winning strategies for key channels including Ecommerce (Amazon, NewEgg, TigerDirect, Staples, etc.), Distribution, and VAR/DMR.• Collaborated daily with sales, product management, marketing, finance, and demand planning teams to deliver on product pricing, positioning, placement, promotions, and sell-through.• Managed potential channel conflict with other Belkin partners through internal and external communication, and through adherence to Belkin's channel rules of engagement.• Coordinated the involvement of company personnel, including support, service, and management resources, in order to meet partner performance objectives and partners’ expectations.• Drove adoption of Belkin's key programs and products through assigned vendor partners while meeting assigned targets for profitable sales volume and strategic objectives in assigned partner accounts.• Lead joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.• Continually assessed, clarified, and validated partner needs on an ongoing basis to ensure that the most efficient strategy was in effectAccomplishments:• Managed Linksys SMB portfolio at Dell, Insight, and Amazon. Activities include (but not limited to): creating and implementing SMB promotional calendar, MAP/UMAP enforcement, forecasting, product training, relationship building, profitability analysis via profit & loss methodologies, catalog set up and product page maintenance. Linksys SMB portfolio at Amazon exceeded FY17 $2M goal, growing 27% YoY.• Implemented a multi-layered customer reactivation campaign (which included cleaning up sku set up, building join partner solutions and targeted messaging, building promotional calendar, etc.,) to recover, salvage Dell relationship

El Segundo, Ca, Us

• Aided in the creation, development, and execution of go to market strategies to meet business to business marketing and sales objectives. Key verticals include Education, Federal and Enterprise.• Helped develop product positioning and go-to-market strategy over Belkin's portfolio of products • Worked with cross functional teams to analyze market trends, forecast marketing budgets and develop innovative product training programs that enhanced product knowledge and increased sales program participation.• Guided projects through internal creative teams to ensure that all projects are produced to the best possible quality, at the best possible cost, on time, on brand, and are in line with the global marketing campaign strategy. Ensured appropriate audience, brand, product and solution resonate through collateral.• Oversaw MDF process including requests, verifying POP and reimbursementAccomplishments:• Successfully helped build and launch the Belkin Partner Advantage Program and Partner Portal. Worked cross-functionally across Sales and Product Management to develop and implement campaigns in order to drive VAR recruitment into the Belkin Partner Advantage Program. Program has since grown to 5000+ resellers• Successfully launched education vertical at Belkin resulting in $40M in incremental revenue on an annual basis.• Launched 100+ SKUs year over year that returned over $20M in NPI sales revenues• Drove process efficiency by managing external agencies to create online, print, and mobile marketing campaigns to drive sales in fiber cabling, digital signage, secure KVM, and business grade mobile accessories.• Define, target, and implement new product launch plans across commercial distribution, VAR, education and government channel partners.• Managed trade shows and presentations. Activities included (but not limited to): design booth concept and layout, set objectives, built pre- and post- show communication, and measured ROI.

Irvine, Ca, Us

• Managed the overall vendor relationships and act as the main point of contact for vendors and their teams.• Represented Ingram Micro goals in ongoing planning and strategy sessions with vendors.• Collaborated with Internal marketing and other Ingram partners to deliver partners a unified Ingram message.• Managed client discovery calls leading to uncovering client needs and challenges, which led to collaborating with sales and marketing to recommend the appropriate Ingram Micro solution.• Scheduled, hosted and lead formal business reviews with partners accounts and internal marketing teams.Accomplishments:• Developed and managed channel marketing campaigns for 30+ manufacturer partners including Adobe, Corel, Datawatch, Diskeeper, McAfee, Symantec, and IM Managed Services with an annual budget of $2.5 million.• Strategically budgeted & planned quarterly and annual market campaigns with marketing managers to encourage additional vendor participation that resulted in a 10% year-over-year growth in marketing dollars.• Presented quarterly business marketing reviews with partners including ROI tracking, sales analysis, and recommended online & print campaigns to drive sales gap closure plans.• Supported UCC and Mobility campaigns in efficiently planning and executing monthly and quarterly events for both sales and resellers leading to 15%+ growth in both categories YoY.

• Provided weekly status reports.• Led and assisted in executing Partner Marketing campaigns• Tracked partner campaigns (SFDC/dashboards)Accomplishments:• Oversaw Linksys’ WebCollage project, the online syndication of Linksys’ product content to channel partners. Coordinated product content production, drive content to key channel partner websites including Amazon.com, Best Buy, and CDW.• Managed production and distribution of Linksys’ B2B channel newsletter for North American and Canadian VAR channels. • Coordinated product training and evaluated online response statistics.• Coordinated web development teams and successfully launched www.linksys-starpartner.com, Linksys’ portal for Tier 2 retail and VAR channel partners

• Conduct research on China Global Ventures regarding their corporate culture, company size, and marketplace presence as part of contributing to a merger plan with Hallowaty Group • Analyze the competitive landscape to identify market entry points for a new product line of synthetic materials for use in window displays

Washington, Dc, Us

• Support International Trade Specialists in outreach, market research, trade promotion, and international trade and policy development. • Participate in trade development meetings in order to assist American industries in finding profitable local and overseas commercial markets and importers.• Specialize in research and analysis of entertainment, textile, and educational commercial markets.• Facilitated event between Chinese entertainment companies and a variety of American entertainment (writers, directors, producers, etc.) entrepreneurs.• Track project activities and future goals.• Promote industry trade events.• Maintain client data base.

New York, Ny, Us

• Develop a knowledge of investment products including IRA’s, 401K’s, Annuities, 529 plans, etc.• Assist in developing a larger retirement client base.

B.A., International Studies, Business Management

Global Economy, History Of British Intelligence