Deeya Bhandari Email & Phone Number

Irvine, CA, US

• Pioneered a Channel Marketing strategy at Genea, a cloud-based Access Control company, by executing tailored marketing plans to, through, and for Partners; developed materials for webinars, training, sales/marketing.
• Developed, launched, and promoted a multi-level certification/training program that was successfully completed by 75+ partners (a +50% completion rate), ultimately boosting product adoption for Access Control
• Authored engaging course modules, wrote scripts, coordinated video production, and developed collateral
• Launched a new partner portal tool by leading all phases of the implementation process and creating marketing/outreach material, achieving a 40% engagement rate across partners within first month of roll-out
• Created a new quarterly newsletter for Access Control partners that bridged communication gaps and publicized events, trainings, new product features, and more, achieving a 25% average Open Rate (OR) and Click-Through.

Client: Kensington (www.kensington.com) - launched new partner portal

San Diego, CA, US

• Build a sustainable competitive advantage through enabling and driving strategic partnerships that unlock customer value and purchase convenience through the marketing and delivery of Lytx solutions.
• Develop channel-related marketing plans & programs, in sync with Lytx business objectives and partner capabilities.
• Drive the launch and enablement of the Lytx Integration Network (LIN) through developing and activating a customer facing marketplace and co-branded marketing initiatives focused on promoting this new business for Lytx.
• Generate sales leads from channel partners & resellers that align with market focus & convert at high rates into bookings.
• Set channel performance goals and metrics, ensuring that marketing strategies are appropriately targeted.o Work with marketing, sales and channel team to determine market-, region- and partner-specific strategies.
• Developed and launched channel promotions targeted for both insurance and reseller partners. Promotions lead to a 15% YoY increase in bookings.

Palm Beach Gardens, Florida, US

• Developed, drove and owned the SMB Go-To-Market strategy: market sizing, business use cases, channel identification, collateral development and scaling
• Partnered with Sales, Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging
• Deployed and maintained channel & marketing programs that target SMB verticals
• Identified right levers behind successful marketing content and iterate in those learnings to ensure continuous improvement was being enacted thus seeing incremental increase in conversions
• Responsible for lead generation, AB testing and nurturing messaging flows to drive sales
• Collaborated with other team members to ensure cohesive messaging across the user journey

Oxford, Oxfordshire, GB

• Effectively scoped projects to ensure that all BI teams were aware of client objectives, commitments, and expectations resulting in clear and concise action-item and deliverable expectations.
• Actively managed project pipeline by identifying new opportunities, managing current opportunity list, and prioritizing high percentage opportunities.
• Scoped projects, created SOWs and partnered with focus technology vendors to help increase market share and drive sales to end customers.
• Managed market research projects for global technology companies. Projects include (but not limited to): competitive benchmarking, partner perception, value proposition creation and testing, etc

• Worked with product management to develop business models and analysis in order to drive market share growth, influence product roadmaps and develop winning strategies for key channels including Ecommerce (Amazon.
• Collaborated daily with sales, product management, marketing, finance, and demand planning teams to deliver on product pricing, positioning, placement, promotions, and sell-through.
• Managed potential channel conflict with other Belkin partners through internal and external communication, and through adherence to Belkin's channel rules of engagement.
• Coordinated the involvement of company personnel, including support, service, and management resources, in order to meet partner performance objectives and partners’ expectations.
• Drove adoption of Belkin's key programs and products through assigned vendor partners while meeting assigned targets for profitable sales volume and strategic objectives in assigned partner accounts.
• Lead joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.

El Segundo, CA, US

• Aided in the creation, development, and execution of go to market strategies to meet business to business marketing and sales objectives. Key verticals include Education, Federal and Enterprise.
• Helped develop product positioning and go-to-market strategy over Belkin's portfolio of products
• Worked with cross functional teams to analyze market trends, forecast marketing budgets and develop innovative product training programs that enhanced product knowledge and increased sales program participation.
• Guided projects through internal creative teams to ensure that all projects are produced to the best possible quality, at the best possible cost, on time, on brand, and are in line with the global marketing campaign.
• Oversaw MDF process including requests, verifying POP and reimbursementAccomplishments:
• Successfully helped build and launch the Belkin Partner Advantage Program and Partner Portal. Worked cross-functionally across Sales and Product Management to develop and implement campaigns in order to drive VAR.

Irvine, CA, US

• Managed the overall vendor relationships and act as the main point of contact for vendors and their teams.
• Represented Ingram Micro goals in ongoing planning and strategy sessions with vendors.
• Collaborated with Internal marketing and other Ingram partners to deliver partners a unified Ingram message.
• Managed client discovery calls leading to uncovering client needs and challenges, which led to collaborating with sales and marketing to recommend the appropriate Ingram Micro solution.
• Scheduled, hosted and lead formal business reviews with partners accounts and internal marketing teams.Accomplishments:
• Developed and managed channel marketing campaigns for 30+ manufacturer partners including Adobe, Corel, Datawatch, Diskeeper, McAfee, Symantec, and IM Managed Services with an annual budget of $2.5 million.

• Provided weekly status reports.
• Led and assisted in executing Partner Marketing campaigns
• Tracked partner campaigns (SFDC/dashboards)Accomplishments:
• Oversaw Linksys’ WebCollage project, the online syndication of Linksys’ product content to channel partners. Coordinated product content production, drive content to key channel partner websites including Amazon.com.
• Managed production and distribution of Linksys’ B2B channel newsletter for North American and Canadian VAR channels.
• Coordinated product training and evaluated online response statistics.

• Conduct research on China Global Ventures regarding their corporate culture, company size, and marketplace presence as part of contributing to a merger plan with Hallowaty Group
• Analyze the competitive landscape to identify market entry points for a new product line of synthetic materials for use in window displays

Washington, DC, US

• Support International Trade Specialists in outreach, market research, trade promotion, and international trade and policy development.
• Participate in trade development meetings in order to assist American industries in finding profitable local and overseas commercial markets and importers.
• Specialize in research and analysis of entertainment, textile, and educational commercial markets.
• Facilitated event between Chinese entertainment companies and a variety of American entertainment (writers, directors, producers, etc.) entrepreneurs.
• Track project activities and future goals.
• Promote industry trade events.

New York, NY, US

• Develop a knowledge of investment products including IRA’s, 401K’s, Annuities, 529 plans, etc.
• Assist in developing a larger retirement client base.

B.A., International Studies, Business Management

Global Economy, History Of British Intelligence