Derek Effinger Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

Greater Denver Area

Clients: Applebee’s, IHOP, Barkley, Black Lab Sports, Encite International, 24 Seven Inc. • Collaborate with clients based on strategic marketing needs: business development, brand planning, creative development, production and distribution• Ability to forge relationships and make an impact on teams immediately. Strong managerial and interpersonal skills• Deep production experience across all mediums• Experience leading a range of client relationships, from start-ups to Fortune 500 companies, across multiple categories

Greater Denver Area

Clients: Eddie Bauer, Taos Ski Valley, Punch Bowl Social• Helped company founder organize and launch a fully functional, independent, start-up advertising agency• Assisted in securing Eddie Bauer’s business and establishing them as a cornerstone client with over $1 million in billings in the first year• Acted as the agency liaison to Eddie Bauer’s athlete team by briefing them in on campaign objectives & production plans• Managed Eddie Bauer’s social channels through building cadence calendars, content creation & reviewing analytics ensuring objectives are being met

Greater Denver Area

• Counseled Eddie Bauer through their first ever broadcast campaign; establishing strategic hierarchy, completing rigorous testing and managing international production• Collaborated with media partners to vet media plans and secure the most innovative plan given the budget• Responsible for the professional development of team members

Culver City

Culver City

•Participated in, and won, pitch to become AOR for the global re-launch of Windows 8. Work includes worldwide broadcast, print and OOH. • Managed, as main point of contact, campaign that has presence in over 15 countries and has yielded 30+ unique spots as well as associated digital and print extensions • Supervised the It Can Wait campaign; a nonprofit, multi corporation sponsored effort (AT&T, Verizon, Sprint & T-Mobile) public service campaign against texting & driving • Assisted in creation and management of critical campaign budgets as well as agency compensation budgets • Also performed main account lead duties on various campaigns across Windows Phone & Microsoft Office 365 accounts

APPLEBEE'S•Selected to work on account team of newly acquired client•Integral in celebrity contract negations and talent management •Coordinated editing process that yielded the highest rated :30 spot in Applebee’s history•Worked on all production aspects of the new unveiling, "See You Tomorrow", campaign •Established working relationship with new clients including client marketing team, client technologist & creative, media buying and trafficking teams•Took part of transition process between CP+B and Applebee’s old agency which included securing past production elements, business affairs & talent documentation.UNDER ARMOUR•Worked with business development team, competed against 3 agencies in month long pitch & won the Under Armour Basketball business, becoming their first basketball AOR•Managed & successfully launched extremely fast paced projects across broadcast, print, digital and retail mediums in order to get into market and compete with competitors•Collaborated with Under Armour’s retails partners directly on POP production•Helped produce & run tour event, featuring Under Armour’s sponsored NBA players, that stopped in major cities along the east coast to promote the brand• Developed & maintained productive client relations with new client teamMICROSOFT/WINDOWS PHONE•Assisted in the deployment of international OOH work for the Windows Phone 7 product launch•Continued working on the international 'My Idea' Windows 7 broadcast campaign•Coordinated development/production efforts for both standard and rich media projects•Facilitated communications between production and creative teams •Managed and maintained expectations and client/agency relations•Worked with international agencies to ensure proper localization and deployment•Attended shoot in London to assist clients and manage on set production

MICROSOFT•Managed Microsoft broadcast/OOH projects•Helped plan, create, ship over 30 unique spots for the international launch of Windows 7, Microsoft’s biggest product launch to date•Worked on the most recalled/liked US ad of March ‘09 (Spot: "Kylie", Campaign: "Rookies")•Handled broadcast network clearance/substantiation for all spots•Worked with media & trafficking vendors for domestic & international work•Assisted coordinating production logistics campaigns (shooting schedules, hardware management, shipment dates etc.)•Researched & kept teams privy to Microsoft's business as well as that of key competitors•Managed talent budget, payments, relations

•Completed and won 10 week intern competition which involved creating a campaign from idea generation to final execution for Big Brothers Big Sisters of Miami•Assisted with creative briefs, status updates and research•Compiled media from past work and assisted with shoots as Production Assistant