Defne Birol Email & Phone Number

-Designed brand and project-specific assets: digital and print ads, brochures & signage-Managed digital advertising campaigns for Google and Meta-Oversaw CRM setup and management-Updated website (WordPress)-Optimized Meta ads to drive traffic and conversions-Regularly wrote project emails to send to registered database-Prepared weekly and monthly digital reports-Responded to social media comments and messages-Facilitated the set-up of new sites through purchasing domains from Go-Daddy and integrated them with the CRM (Lasso)

- Imported and cleansed Leads in CRM database for Sales and Customer Service teams, and generated lead marketing lists for upcoming campaigns.- Liaised with Sales, Customer Service, and Tech Support to coordinate smooth operations.- Researched industry trends and presented monthly reports to assist in deciding the upcoming promotions and featured products.- Designed infographics for Pinterest to reflect trends and advertise featured products.- Maintained the websites by updating web-copy, product images, and created product listings and promo codes using Microsoft Dynamics and Magento.

Vancouver, Canada Area

- Wrote web-copy for PlayNow.com and BCLC.com to support promotions, contests, informational pages, and game launches - Collaborated with the UX and creative teams to create promotional content and landing pages - Approved creative and shared projects with other teams so that we could cross promote our initiatives - Interviewed casino and lottery winners and wrote their stories for PlayNow.com- Created UTM tags to assist with GA tracking - Set up promo codes through writing terms and conditions and liaising with the operations team- Wrote campaign briefs for 3rd party agencies - Wrote process documents to outline duties for the next co-op student

Lonsdale Quay

- Prepared seating arrangements, server sections, and notes for the kitchen staff prior to service to ensure that the evening is organized- Answered phone calls to process reservations and make notes to outline guest needs- Responded to guest requests or complaints while complying with high standards ofprofessionalism to provide the best service possible- Oversaw dinning room for cleanliness, stock, and to provide assistance to my peers- Trained my replacement to ensure a smooth onboarding process

- Processed customer and agent bookings via phone and email - Managed daily tours from booking restaurants to scheduling tour guides- Maintained and developed positive relationships with clients through email and phone correspondence and by managing social media accounts - Created custom tours to fit the needs of different types of cliental - Handled monthly finances such as employee invoices and commission cheques - Interviewed my replacement and trained her upon completion of my work term

Vitória, Espírito Santo, Brazil

- AIESEC exchange participant - 6 week marketing internship at an NGO in Brazil - Developed social media through creating a Facebook page and creating videos to share with the community - Planned community fundraisers where we sold crafts made at the community center - Raised awareness in the community

Bachelor'S Degree, Communication And Media Studies

Associate Certificate, User Interface And User Experience Design