Defne Başbakkal Email & Phone Number

• Developing and implementing comprehensive digital marketing strategies.
• Tracking and analyzing the performance of digital marketing campaigns to optimize results.
• Managing campaign performance metrics and adjusting strategies as necessary.
• Collaborating with celebrities and influencers for PR purposes and digital partnerships.
• Conducting and overseeing photoshoots for social media and launch campaigns.
• Organizing and coordinating global marketing events in alignment with brand strategy.

Istanbul, Turkey

• Creating and implementing advocacy strategy for Elseve and Excellence by using all relevant channels
• Working closely with E-Com to achieve a conversion centric approach
• Deciding on which influencers to work with for boosting campaigns with a data driven approach
• Working with our partner agency to manage influencer partnerships
• Making PR and seeding packages
• Taking part on deciding the name, packaging and claim of upcoming products

• Implementing and testing different strategies to maximize sales of the affiliate channels, in line with KPI’s
• Building agency network and managing day to day operations of our affiliate partners
• Managing influencer-brand collaborations
• Working closely with sales department to decide on the products and campaigns to promote
• Following industry trends and analyzing competitors activities, taking the necessary actions
• Coordinating coupon deals with different categories to increase engagement and sales

Istanbul, Turkey

• Creating holistic marketing strategies in line with the goal and needs of brands from different industries using effective performance marketing channels and on-site marketing implementation.
• Following up, analyzing, and reporting the daily performance while tracking and evaluating KPIs of marketing campaigns and determining necessary adjustments with a data-driven approach
• Conducting User Experience audits
• Creating Media Buying Plan to maximize goals of brands

Created social media strategy and developed content for a new startup of N11 called Giybi, a clothing online retail store; identified various suppliers and helped to decide which producers to work with for production of Giybi; Developed strategy to boost sales and increase customer satisfaction of Market11, online supermarket of N11

Milan Area, Italy

Izmir, Turkey

Izmir, Turkey

Bachelor'S Degree, International Economics And Management

Highschool