Jim Ehrlich Email & Phone Number

California, United States

Greater Los Angeles Area

Irvine, Ca

Leader and conceptualizer of a variety of research and market intelligence efforts supporting Cox Automotive public relations, product, sales and marketing initiatives serving as a strategic adviser and invested partner to executives and internal teams. My goal is to partner closely with business teams and senior leadership to anticipate and address business challenges and market opportunities by conceptualizing, executing, and delivering insightful research to drive hyper-relevant marketing, product concept, and thought leadership efforts. I have been lucky to be partnered into an organization looking for innovation and as such, have found additional opportunities/success in developing new digital products and services to expand revenue generation and capabilities for clients by unearthing unexplored synergies within the interstices of the existing portfolio of commercial capabilities.

Irvine, Ca

My role at HCA is to capture and integrate the voice of the customer into key business decisions and alignment of strategic initiatives to boost customer loyalty and retention to our OEM partners. Responsible for developing a matrixed, organizational focus on utilizing consumer data to understand and anticipate movement of key brand metrics.Key Areas of Focus:Customer Retention, Market Trend Forecasting, Customer Satisfaction, Website and Mobile Site User Experience, Primary & Secondary Research, Customer Migration Path, Lifetime Value Analysis, Brand Strategy, New Product Innovation

Orange County, California Area

Broad based change-agent responsible for ideating, researching, and implementing new vehicle concepts with associated target customers for future Hyundai vehicles as well as performing short range product management. Responsible for product and marketing positioning for associated vehicle programs. Interpreted syndicated and proprietary research and lead implementation of special internal research projects (including focus group moderation) focused on the objectives of the Product Planning, Advanced Product Development, and Marketing. Negotiation with suppliers, internal stakeholders, and parent company for critical features and attributes in new vehicles and FMCs. Worked with overseas, technical R & D and design centers in long range product portfolio planning, critical milestones, and consensus building for advanced concept, near term, and in-market recommendations. Development of overall model lineup and product strategy and prepared ad-hoc analysis with emphasized cycle compression as required. Updated and pressure tested Long Range Program Plan (LRPP) and Product Development Priority Matrix (PDPM) against new initiatives regularly. Monthly competitive intelligence reporting based on analysis of in market vehicles, full and minor model changes, new entrants, emerging technologies, positioning, best practices in peripheral sectors, and US/global design trends.. Acted as skunk works "i2" logistics program manager, obtaining material, financial, and organizational support for satellite workspace to support cross-functional efforts in proposing new product, marketing, and retail concepts. Lead Hyundai' foray into the telematics sphere as a primary subject matter expert. Member of Assurance development launch team.

Tasked with improving the efficacy and metric tracking of lead generation programs and brand awareness initiatives. Initiated consumer focused auto show research monitoring the appeal of concepts, current product portfolio, brand messaging, and execution at national auto shows. Participated in launch committee and leveraged strong product and brand knowledge to develop collateral for marketing and public relations. Assisted in the planning, management, and execution of approx. 80 National and Dealer Auto Shows, the National Dealer Meeting and NADA. Vendor oversight, budget management, expense tracking, maintaining a variety of show schedules, acting in a supervisory role.

conducting research pertaining to automotive product development, buyer segmentation, & brand marketing. Conducted static/dynamic automotive research clinics, focus groups, concept, product, advertising development research seminars, and online Internet ad testing for automotive OEMs & advertising firms. Responsible for writing proposals, coordinating project teams/vendors/suppliers, meeting with & advising clients, study design, data analysis, composition of quantitative and qualitative measurement instruments, & the total process of composing & revising reports. Communicated & synthesized the objectives of clients into effective research often culminating in research clinics/events in multiple metropolitan locations. Trusted with highly confidential/prototype materials. Acted as public transit liaison for the West Coast Research Team.

Conducted medical research interviews with victims of severe trauma in order to provide valuable quantitative medical research data for a RAND Corporation project funded by a National Institutes of Health grant. Interacted with a diverse range of respondents, completed significant and successful research in locating respondents, conducted longitudinal research interviews both in Spanish and in English. Managed multiple cases while communicating weekly with bi-coastal project collaborators. Responsibilities included providing feedback on the interface and the validity of questionnaires, tracking down difficult to reach respondents by phone/in person/field, assuring them of research purposes and integrity, utilizing creativity in scheduling and recruitment methods, conducting interviews concerning sensitive subject areas and information, weekly briefs on an immediate basis bi-coastally for timely data processing.

Trained and supervised a crew of 17 enumerators gathering census data for 11,000-14,000 housing units. Coached enumerators in effective techniques for gathering sensitive census data from citizens and correct skills in coding. Submitted and fact-checked raw data, federal payroll requisitions, requisitioned office space from civic officials, and acted as liaison from field office to regional office.

Ma, Demography & Social Analysis

Demographic and Occupational Correlates of Bus-Dependent Workers In Orange County, CA 2000. Thesis: Who's On the Bus? Demographic.

Ba, Sociology

Activities and Societies: Honors Program in Sociology, Summa Cum LaudeHonors Thesis: The Search - Issues of Play, Identity, Deviance.

Message & Media Training

Certification In Group Facilitation, Qualitative Research Methodology

Certification, Moderator Training

Co-Valedictorian & National Merit Scholar