Alejandro Gutierrez Email & Phone Number

San Francisco, California, Us

Most recently, I was:Crafting beautiful, functional experiences for impactful outcomes on the growth and monetization team. Focused on retention and expansion initiatives. Navigating complex environments, charting a course through ambiguity and leading cross-functional design projects with a smile.• Designed a first-of its-kind product trial system, in which existing customers could trial new products outside their core subscription. Contributed to a 17% lift in new bookings and a 4% overall ARR lift.• Designed a modular system for purchasing new products directly in context. Contributed to an ARR lift of 4%, and earned glowing customer feedback.• Oversaw the launch of a new pricing model (my purview was within the Billing platform). Prototyped and tested a constellation of experiences to support the new model and designed and launched a new SKU and platform within the model.• Iteratively tested and designed a new Subscription page and shopping experience to account for Zendesk’s shift from Suite bundles to an à-la-carte sales model.• Planned and led a massive org-wide offsite / onsite event which included internal presentations, break-out workshops, and social gatherings.

San Francisco, California, Us

Iteratively designing an enterprise console experience across multiple display platforms (desktop, mobile, responsive web) for some of Twilio's largest customers—discovering, defining, and designing experiences that enable and empower their communications.

Redwood City, California, Us

As Senior UX Designer on the Equinix Customer Portal, I am:+ Collaborating with a senior team on a massive, expansive and complex redesign project for Equinix.+ Developing a range of UX deliverables, including task flows, IA diagrams, wireframes, and high-resolution mockups for both mobile and web Equinix properties.+ Developing clickable prototypes for feature concept validation, as well as animated interaction prototypes.+ Leading Design Sprints with Design, Product, and Engineering staff on new feature areas.+ Leading design reviews in several multi-stage discovery processes, to define interaction models for a broad range of functions, including Search, User Management, Onboarding and Help, and Network Visualization.

Building responsive websites and mobile web apps.Designing and implementing all aspects of digital marketing campaigns.Current clients:One World Communications: UX Design + Front-end Web & MobileKrav Maga SF: web optimization and Digital MarketingPast:Citadel Servicing: Web Design and Developmenthttp://citadelservicing.comRovia Labs: UX Design - wireframes and mockups // Front-end design and developmenthttp://simmitri.comhttp://gimmieworld.comhttp://modeinstyle.comhttp://kravmagadc.comhttp://jadewheeler.comhttp://aestheticgrace.com

San Francisco, California, Us

I was hired for a brief contract at Wells Fargo bringing Apple Pay functionality to iOS and Android apps. I designed wireframes and built interactive prototypes around functionality for Apple Pay integration within Wells Fargo Mobile Banking Apps.I also created wireframes + prototypes around Two-Factor Authentication functionality in the apps. My role required me to present my ideas and designs to upper management as well as to the wider design team, and collaborate with other designers and product folks on iterating my designs.

Foster City, California, Us

- Designing mobile and web app concepts- Building out information architecture and concept design - Conducting UX research and contextual analysis- Designing wireframes- Partnering with Engineering team to design and build prototypes- Presenting concepts to internal stakeholders

San Jose, Ca, Us

Product Management on the Dreamweaver / Web Authoring team:• Responsible for creating a realignment strategy for an aging, legacy product (Dreamweaver)• Led a 40+ member development + design team in a hybrid Agile environment.• Successfully conceived, designed and launched innovative visual development tools for HTML and CSS authoring through close collaboration with design and engineering teams.• Partnered with engineering to implement analytics tools in product (user behavior).• Defined strategy for marketing positioning and customer success stories.• Developed copy for ads, blog posts and marketing.• Wrote scripts for demos and promo videos; shot numerous product videos.• Consistently exceeded monthly Creative Cloud / Adobe revenue + membership goals for 2013-14 by 15-20%. • Released nine product updates on Adobe Creative Cloud between 2012-14.• Oversaw massive technical overhaul (32-bit to 64-bit + Chromium Framework implementation).• Restored Dreamweaver to #4 most-downloaded app in Creative Cloud by 2014 (was #7 in 2012).MILESTONESDEC. 2012 - Launch: Dreamweaver 12.1- Insert HTML5 video and audio, and semantic elements - Import Edge Animate- Support HTML5 CanvasFEB. 2013 - Launch: Dreamweaver 12.2- Edge Web Fonts- Fluid grid layout enhancements- HTML5 form input types- Form elements for jQuery MobileMAY 2013 - Launch: Dreamweaver CC (13.0)- CSS Designer- Creative Cloud Synchronizing- Simplified UIAUG. 2013 - Launch: Dreamweaver CC (13.1) with Chromium Framework- Chromium Framework integration- Photoshop-style Color Picker- CSS Designer enhancements- CSS Live Highlight- Code View improvementsDEC. 2013 - Launch: Dreamweaver CC (13.2)- Customer Responsiveness UpdateMAY 2014 - Launch: Dreamweaver CC 2014- Modernized UI- Element Quick View (DOM Tree tool)- Design-In-Live-View tools- Live Insert- CSS Designer enhancements- Support for SFTP- Improvements to Business Catalyst & PhoneGap Build

Singapore, Sg

GimmieWorld developed a rewards platform - connecting brands and developers - as an incentivization and retention vehicle for mobile and web applications around the world.• Executed a complete redesign of Gimmie’s Rewards Platform for Mobile• Defined requirements and specifications for White Label API• Developed A/B Testing plan for the new version of the Gimmie Platform SDK• Designed dozens of wireframes and mockups for pitch decks to prospective investors and partners• Defined requirements for Analytics Platform and funnel analysis

New York, Ny, Us

• Re-envisioned the front-end UI of both the Mobile App and Web Player to be more usable, more aesthetically pleasing, and to offer a more holistic user experience across platforms.• Developed and built mockups for a new functional design and information architecture to enable new features such as On Demand (archived) content, a stream buffer, and much more.• Oversaw technical implementation of the redesign in an Agile environment.• Introduced and evangelized the need for in-app click-tracking metrics; oversaw implementation in both mobile and web products (Omniture, Google Analytics, Flurry).• Conducted and interpreted Usability testing studies and A/B testing efforts.• Conceived and architected a selective opt-in plan for the public Beta. Designed mechanism for gathering and organizing feedback and issues from customer base.MILESTONESDEC. 2011 - Product Launch: Sirius XM iOS app updateJAN. 2012 - Product Launch: Sirius XM Media Player Public BetaMAR. 2012 - Product Launch: Sirius XM Android app updateJUNE 2012 - Product Launch: Sirius XM Media Player with ON DEMAND

- Defined requirements and roadmap for all new product features, and created wireframes for UI.- Designed and implemented Social Media touch points, such as Facebook applications for contests / giveaways / promotions- Drove sales through product optimization, partnerships, marketing, and web & social media promotion.- Relationship management and business development with large app portals, i.e. Blackberry App World, Google Android Market, Verizon VCast Apps, AT&T App Center, T-Mobile T-Zones & others.- Earned feature placement on Verizon’s VCast Apps portal, leading to 85% sales increase in Q1 2011.- Earned feature placement on Blackberry App World, quadrupling sales between Q1 and Q2.

Barcelona, Catalunya, Es

Published games for mobile and Smartphone platforms at a top-rated casual games company.• Defined requirements and designed mock-ups for new game features across the portfolio.• Led multi-disciplinary development teams, setting project milestones and roadmap for post-production feature implementations.• Implemented new content distribution models such as embedded games on pre-manufacture handsets.• Evangelized, Planned and Managed integration of the Android platform, and helped shape executive publication strategy on the Google Android account.• Oversaw GameHouse’s Facebook-integration into key iOS Mobile Games.• Earned ‘Feature Placement’ on Android Marketplace, leading to 100% month-on-month revenue growth from March through June 2010.• Earned Feature Placement on Apple’s App Store to drive 30-40% month-on-month growth from February through June 2010

Barcelona, Catalunya, Es

• Fostered and nurtured relationships with games portfolio managers at Apple (iOS), Google (Android), AT&T, T-Mobile, Sprint, Virgin Mobile, RIM, and Microsoft.• Managed iOS game post-production, increasing revenues 140% between November 2008 and May 2009.• Drove new release / update schedules, and managed Press Relations on iPhone / iPod Touch account.• Provided technical consulting services to Key Account Managers of core J2ME and BREW accounts.• Planned and managed integration of Blackberry platform into existing product and distribution systems.• Oversaw integration of unique technical requirements for publication of games on China Mobile.

- Helped establish Artifakt as an art-and-music-events staple in the Northwest, fostering its growth from a loss-bearing non-profit collective to a profitable Events company.- Oversaw all aspects of PR and Business Planning, while managing event logistics and finance.

- Hosted Laptop Battles in Seattle and along the West Coast.- Performed music at several events each year.- Wrote and published music through FourthCity label Brushed Golden.

Contract work while earning Undergraduate Degree:- Developed and executed test plans for quality assurance on casual games- Implemented changes to code to fix bugs- Designed and implemented AI and User Experience improvements through code changes

Bachelor Of Arts, English

Associate Degree, Audio Engineering

Education record

Education record