• Managing the continuous development and maintenance of the company’s public website and 48 individual school websites, all hosted on the Umbraco CMS. This involves directing a web agency to improve site analytics, refine user experiences, and execute technical enhancements, ensuring the websites remain user-friendly and up-to-date with the latest digital best practices.• Providing comprehensive support, training, and issue resolution for the web editors at each school. This support aims to enable them to maximize the functionality of their respective school websites, while also identifying centralized development needs.• Partnering closely with a dedicated marketing agency to continuously optimize the company’s main website. This involves implementing cutting-edge SEO strategies that adapt to ever-changing search engine algorithms, ensuring that our digital presence remains highly visible and competitive.• Leading the organization’s transition from a legacy analytical tool to Google Analytics 4. I oversee the entire migration process, from initial planning through to execution, ensuring that all stakeholders are equipped to leverage GA4’s enhanced capabilities for more in-depth insights into user behavior.• Creating data-driven analytical reports on a monthly basis using GA4. These reports offer the company’s leadership team valuable insights into website performance, highlighting trends in user engagement, traffic sources, and other key metrics that drive informed decision-making and strategy development.

Designing Squarespace and Shopify websites for clients.Proud Squarespace Circle member allowing me deeper access to Squarespace Resources and Optimised Support.

Photographing weddings and lifestyle sessions. General admin, including thorough communication with clients. Managing multiple social media platforms. Building and maintaining my own website. Editing wedding photos on Lightroom and Photoshop. Wedding album layout and design.

Professional Assistant to Christine Meintjes, list of responsibilities included Second Shooting on assignments (Weddings/Lifestyle Sessions/Corporate Work), Communicating with Clients, Album Design, Editing, General Admin and also General Tasks.