Dehong (Liam) Lu Email & Phone Number

Beijing, China

- Desktop Research: Provided information and perspectives for the entry strategy of SnackVideo, the overseas version of Kuaishou, into the e-commerce and live-streaming market in Indonesia; outlined the roles played by each component of the value chain, conducted research on the developmental journey, incentive policies, and organizational structure of the local industry leaders- Expert Interviews: Organized and summarized notes from interviews with users, founders, and experts, resulting in a report focused on Indonesian consumer behaviors, logistics systems, and the e-commerce market landscape- Business Analytics: Analyzed and identified product categories suitable for the Indonesian market based on data from domestic Kuaishou and e-commerce competitors; estimated the optimal time for introducing influencer-based distribution

Shanghai, China

- User Analytics: Analyzed and visualized user data to conduct user behavior analysis, built user profiles, identified reasons for user churn, and optimized methods user acquisition. Organized and archived user feedback, analyzed user needs, and transformed the results into actionable suggestions for user experience optimization- Product Design: Wrote product requirement documents for features and marketing activities of the FanDeng Reading App, such as trending searches and knowledge red packets. Researched similar functions and activities of competitors, conducted product planning, flowcharts, prototype design, and UI design

Beijing, China

- Market Entry Analysis: Evaluated the feasibility of advertising on power banks by conducting desktop research, competitor benchmarking and expert interviews to analyze the trend of offline advertisement and evaluate the profitability of individual charging stations- Business Analytics: Led a team of 3 to research the key factors impacting the profitability of Meituan power banks within each business district through exploratory data analysis and machine learning models - Business Analytics: Optimized locations to place power banks and launched pilot project, resulting in notable increase in exposure rate and frequency of use, with profit improving by 30%-50% - A/B Testing: Designed and completed an A/B test regarding the adoption of discount coupons and proposed a membership program with go-to-market analysis

Mountain View, California, United States

- Data Analytics: Developed ML algorithms in Python using multi-omics data to assess risk of disease, providing early in-vitro diagnostics, prognosis of disease course, and intervention recommendations; improved mProbeDx Type II Diabetes Test’s sensitivity and specificity to 95.4% and 94.7% respectively; visualized the analytical results using Tableau and Python

Urbana-Champaign, Illinois Area

- Project Management: Managed a consulting project for an entertainment company to launch its first App, responsible for task assignments, task progress management, quality control of deliverables, and resolving internal disagreements- Business Analytics: Identified target customer portraits and developed launch strategy; conducted and analyzed surveys and interviews; devised and implemented an A/B test to determine user stickiness and primary time of usage. Presented recommendations to mprove user experience, increasing app downloads by 60 percent within three months

Master In Computational Social Science (Macss)

Bachelor'S Degree, Psychology