Deidra Murphy, Mba Email and Phone Number

Selling Innovative, Virtually Immersive, Culturally Sensitive and Life Changing Employee Training Solutions. Learn more about how the Moth+Flame portfolio of products can increase your overall efficiency - one employee at a time!

• Business Start-Up Opportunity in in Foodservice/Consumer Goods • Assist the company in securing national contracts with key foodservice manufacturers, group purchasing organizations and retail chains. (Including contract negotiations and product procurement).• Providing key strategic sales direction regarding market trends, business planning and sales data analysis utilizing industry date such as IRI and Nielson.• Company representative for NRA Chicago Show.• Company representative for Market Vision Show (East and West Coast). • Assist with developing corporate strategy around specific product categories, product ideations and industry trends.• Key accounts include: Group Purchasing Organizations (Premier, Compass, Aramark, CSCS), Golden Corral, TGI Fridays, Harrah’s Casino, Cheesecake Factory, Darden Restaurants and DineEquity, Inc. (Applebee’s and IHOP brands), Brinker, Uncle Julio’s, Ignite Group.• Creator of Ideations for Sysco, US Foods, and Glazier Food Show.• Responsible for managing and growing a portfolio valued at $100 million.• Responsible for relationship development, account management and managing multiple distribution networks.

• Assist the company in achieving and exceeding sale objectives through data analysis and strategic business planning efforts that result in actionable and executable tactics for the field sales team.• Work with the VP of Commercial Operations and the National Sales Director in preparation for strategic business reviews with the Senior Executive Committee also with presenting at National and Regional Sales Meetings.• Provide guidance to the RSMs, RAMS and MSA in an effort to execute sales strategies and influence market trends• Routine management of sales training initiatives pertaining to marketing materials and key business messaging. • Maintain a working knowledge of all products and customer channels impacted by our market.• Utilize industry data through sources such as IMS (DDD), Specialty Pharmacies, Health Economic Outcomes analyses.• Proficient in Microsoft Office Suite to include Word, Excel, PowerPoint, Excel and Access• Develop reports and tools to optimize sales efforts with current and potential customers (sales and brand teams). • Ensure the deployment of optimal sales force resources to maximize sales strategy and performance measurements.• Provide support, guidance and on-the-job training to sales personnel and ancillary team members regarding sales analysis, business planning, business models and market place dynamics that affect the sales process.• Develop selling approach, strategies/tactics to grow sales with emphasis in the "Provider" market segments to include GPOs, Health Systems and Alternate Sites.• Focus on Third-Party Payer issues that affect providers and become established as a business liaison.• Discuss reimbursement, new contracting opportunities and contract negotiations to impact revenue streams/ patient LOS.

• Managed, motivated and strategically coached a sales team of seven Specialty Account Managers.• Optimize access and reimbursement for products by proactively engaging the Payment Organizations/Agencies to assure favorable coverage and understanding of applicable government policies impacting business.• Developed selling approach, strategies/tactics to grow sales with emphasis in the "Provider" market segments to include IDNs, Payers, Alternate Sites: Long Term Care, Home Infusion, Outpatient Dialysis, MDO Suites/Infusion Centers, • Provided interpretive guidance regarding specialty market intelligence and proposed solutions to various internal and external stakeholders as to the impact of potential access/reimbursement issues. Specialty Pharmacy distribution trends and competitive contracting information.• Focused on Third-Party Payer issues that affect providers by working as a valued consultative partner who understanding the business environment and how to maneuver within that environment. • Discussed reimbursement, market access strategies, identify new contracting opportunities, discuss alternative revenue streams and overall patient length of stay as compared to national standards for specific disease states. • Utilized industry data through sources such as IMS (DDD), Specialty Pharmacies, Health Economic Outcomes analyses.• Developed national/region business planning strategic initiatives and presented to the Senior Leadership Team.

• Promoted to Senior Specialty Account Manager after 1 year with company (10/03-8/04)• Responsible for selling an injectible antifungal agent in the hospital sector with areas of concentration to include Hematology/Oncology, Infectious Disease, Transplant and Critical Care healthcare providers. • Outstanding Sales Track Record prior to and while at Enzon, currently ranked 6/36 in Abelcet sales • 2005 Enzon Summit Cup Award (Top 4 Res in the Nation)• 2004 Enzon Special Achievement Award 2004, Ranked 6/36 • Moved territory sales position from 23/40 in Oct. 2003 to 1/40 based on September 2004 sales data.• Presented 2005 Marketing Plan to Southeast Region and ongoing Marketing assignments as of July 2004.• Work closely with key opinion leaders in the academic sector to develop speakers and poduct advocates.• Organized 2003 Regional Fellows Meeting, 2004-2005 Southeast Regional meetings, 2005 SE Regional BMT Program• Discuss product pricing issues, contracting issues and reimbursement concerns with healthcare practioners.• Collaborate with outside Marketing agencies regarding product development and event planning projects.• Analyze regional sales data to collaborate with Regional Sales Manager on Regional business planning.• Constantly recognized by sales management for leadership, creativity and team-building initiatives and contributions.

• Lead sales, marketing, and promotional efforts for RENAGEL to Nephrologists, hospitals, and clinics in $3M dialysis market. • Works closely with key thought leaders on a national/regional / local level to prepare them for a role as political advocates and strong product supporters within the medical community, along with sales force training initiatives. • Work closely with foundations and patient advocacy organization regarding public affairs programs and medical sponsorships.• Networked with colleagues in improve product sales through national and regional meetings, sponsorships of charity golf tournaments, dinner programs, continuing education, contract management and reimbursement programs.

• Managed sales, marketing, and promotional efforts for EPOGEN, ARANESP and NEUPOGEN specialty physicians in targeted hospitals, clinics, cancer centers, dialysis and pre-dialysis market valued at more than $12 million.• Involved in product launches, event sponsorships, brand marketing, medical meeting logistics coordination and planning.• Improved overall patient outcomes; revitalized territory sales growth from a 34% decline in 02/00 to a 28% increase by 03/01.• Worked with national and local organizations in an effort to improve patient outcomes and public product awareness.• President’s Club Winner 2001