Deidra Bodkin Email & Phone Number

Chicago, Illinois, Us

Menlo Park, Ca, Us

Advise on Strategy and Business DevelopmentContinuum helps leading global brands scale their marketing operations using data, analytics and technology services: - Digital Marketing Operations - Data and Analytics - Marketing Technology - Growth Marketing Advisory Serviceswww.continuumglobal.com

London, London, Gb

- Part of the WPP GCL community, driving growth across various business units. - Member of the Global WPP B2B Community, sharing innovation and best practices.- Founding member of the Women in Power ERG, mentoring female business leaders towards professional success.- Contributed to successful global pitch leadership teams: EA (new), eBay (global consolidation), PlayStation (retention).

London, England, Gb

- I wore many hats during my tenure, most recently as Global Innovation, Partnerships and Transformation Lead. In this role, I helped drive PlayStation's global media and marketing transformation, significantly enhancing digital presence and operational efficiency. I worked closely with senior marketing leadership, breaking down silos and helped PlayStation operate in a more integrated fashion.- Turned-around US business, established new team and centralized AMER operational model leading to increased efficiencies and revenue via enhanced bonus/PRF. Rolled out successful model globally, leading to increased commission and bonus revenue. Established new global PRF structure based on meeting a variety of digital brand safety and suitability metrics.- Led all global planning and activation, including the PS5 launch, multiple game titles (A-AAA) and new subscription product (PS Plus). Pioneered a shift to a video-first advertising approach, optimizing digital media channels, and reducing reliance on linear TV. Led all global custom program development.- Managed a team of 100+ professionals across integrated media planning and activation and analytics, driving brand and performance-based outcomes across 300+ central and local market plans/year, managing a $350MM+ global media budget. Developed portfolio approach to media and global Search COE. Launched retail media efforts (Amazon, Criteo, Walmart, Target, Best Buy).- As part of the Global Transformation Office, generated over $1.2MM+ in incremental consulting revenue across digital Transformation projects (in-housing, centralization, DCO, 360 analysis, influencer marketing, partnership analysis, global innovation and client/agency talent and operations workstreams).- Drove $50MM+ in media value via global JBP negotiations (to date), helping craft the sales narrative and develop new ways of working. Won $750K in partner media value through innovative campaign idea competition 2 years running.

London, England, Gb

- US Client Lead for Facebook overseeing teams across all divisions and products, including FB Inc, FB Blue App, AR/VR, GBM/SMB, Instagram, and WhatsApp.- Led a $500MM+ integrated media strategy, driving brand and demand KPIs and proving the efficacy of non-FB media channels.- Built and managed a 70+ media planning and activation team, executing over 100 campaigns annually.- Founding member of Mindshare global B2B council, expanding and refining B2B client offerings.

Tokyo, Jp

- Managed day-to-day agency operations, overseeing media department P&L, SOW negotiations, and partnerships.- Led a 40+ person team in media planning/buying and analytics, co-managed a burgeoning data-driven marketing team, boosting organic revenue and new business growth.- Key figure in Swirl's acquisition by DAN/mcgarrybowen, spearheading post-acquisition integration of media planning/buying tools and successful new business efforts (Intel).

Tokyo, Jp

Global Executive and San Francisco office lead for bespoke Microsoft agency (Empower Media). Directed Microsoft's Cloud and Enterprise, Skype, Office, Bing, Edge, and Mobile Devices LOBs, focusing on digital channels and content marketing.

- Oversaw West Coast Operations (San Francisco, Seattle, Dallas). Doubled organic revenue.- Aided T-Mobile’s 21MM new customer acquisition efforts via innovative social campaigns including: two Superbowl activations, 8 "Un-Carrier" launches, The BreakUp Letter acquisition program, and dynamic daily social content across five platforms. - Launched John Legere’s Twitter account and crafted strategic approach garnering over 2MM followers. - Developed new products based on social listening data (Jump, Music Freedom).

New York, Ny, Us

Directed San Francisco media department, driving revenue growth and establishing new consulting revenue streams focused on talent alignment and operational processes. Enhanced client efficiencies and led thought leadership initiatives, represented Razorfish at key events and interviews.

Developed strategic marketing recommendations for Microsoft. Areas of expertise: marketing strategy, media planning/buying and social media marketing.

Needham, Ma, Us

Developed and implemented division leading social media marketing strategies for Technology and B2B clients. Developed complete service offering, new products for sales, pricing structure and all marketing communications materials. Expanded global service offerings and trained international teams.

London, London, Gb

Managed $300MM+ US media investment for HP, transitioning to 50% digital, boosting ecommerce performance. Awarded Media Plan of the Year.

New York, New York, Us

Increased US SMB product sales for Hewlett Packard through direct and channel partner communications. Led NA campaign development and execution in conjunction with overall WW initiatives. Developed cross-division marketing plan executed across 5 partner agencies. Performed Media Director role during co-worker’s extended maternity leave which led to my joining ZenithOptimedia.