Deidra Bodkin Email and Phone Number
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Senior Omnichannel Marketing Leader with over 20 years of experience driving growth and efficiencies for global brands. Expert in client relationship management, digital transformation, integrated media (all channels), content development and strategic planning, with a proven track record in building and leading high-performing teams. Adept at managing large P&Ls, developing innovative marketing strategies, and delivering measurable business outcomes in fast-paced, competitive environments.KEY STRENGTHS- Client Relationship Management: Proven ability to build and maintain strong client relationships within heavily matrixed organizations, understand client needs, and ensure satisfaction across the C-Suite and their supporting teams.- Leadership and Team Development: Skilled in mentoring and leading diverse teams, fostering a collaborative and high-performance culture.-Growth Strategy and Execution: Experienced in driving both organic and new business revenue as well as sustainable business growth via scalable marketing tactics that target customer acquisition, retention, and revenue expansion.- Digital Transformation: Expert in leveraging digital tools and strategies to enhance marketing efforts and improve brand and demand KPIs as well as drive operational efficiencies.- P&L Management: Adept at managing large budgets, optimizing resource allocation, and ensuring financial performance.INDUSTRY EXPERIENCE: Tech/Telco, Entertainment/Gaming, Travel/Hospitality, RetailBRAND EXPERIENCEConsumer: PlayStation, Uber, Facebook/Meta, Microsoft, T-Mobile/Metro PCS/GoSmart Mobile, HP, Dell, JCPenney, Lands’ End, Travelocity, Hyatt Hotels, Peet’s Coffee, HTC/Vive/Viveport, NextVR, LinkedIn, Ubisoft, USPS, Red LobsterB2B: Microsoft, HP, Facebook/Meta, T-Mobile, Lenovo, CA Technologies, IBM, Cisco, Juniper Networks, IDGAREAS OF EXPERTISEStrategic Account Management | Client Relationship Development | Digital Transformation | Brand Development & Positioning | Consumer Research & Insights | Competitive Analysis | Strategic Planning | Product Development & Introduction | Creative Development | Partnerships | Innovation | Media Planning & Buying | Annual JPB Development & Negotiation | Digital & Social Media | B2B & ABM/Lead Gen | SEM/SEO | Programmatic | Retail Media | Content/Influencer Marketing | Vendor Management | Promotions, Sponsorships & Events | CRM/Email | Business Analytics/Reporting | Process Development | New Business | Team Development | Contract Negotiation | Budget Administration & Forecasting
Empower Media
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Evp, Managing Director Media StrategyEmpower Media Oct 2024 - PresentChicago, Illinois, Us
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AdvisorContinuumglobal Sep 2024 - PresentMenlo Park, Ca, UsAdvise on Strategy and Business DevelopmentContinuum helps leading global brands scale their marketing operations using data, analytics and technology services: - Digital Marketing Operations - Data and Analytics - Marketing Technology - Growth Marketing Advisory Serviceswww.continuumglobal.com -
Executive Director, Managing PartnerWpp Jan 2020 - Oct 2024London, London, Gb- Part of the WPP GCL community, driving growth across various business units. - Member of the Global WPP B2B Community, sharing innovation and best practices.- Founding member of the Women in Power ERG, mentoring female business leaders towards professional success.- Contributed to successful global pitch leadership teams: EA (new), eBay (global consolidation), PlayStation (retention). -
Executive Director, Managing PartnerEssencemediacom Jun 2019 - Oct 2024London, England, Gb- I wore many hats during my tenure, most recently as Global Innovation, Partnerships and Transformation Lead. In this role, I helped drive PlayStation's global media and marketing transformation, significantly enhancing digital presence and operational efficiency. I worked closely with senior marketing leadership, breaking down silos and helped PlayStation operate in a more integrated fashion.- Turned-around US business, established new team and centralized AMER operational model leading to increased efficiencies and revenue via enhanced bonus/PRF. Rolled out successful model globally, leading to increased commission and bonus revenue. Established new global PRF structure based on meeting a variety of digital brand safety and suitability metrics.- Led all global planning and activation, including the PS5 launch, multiple game titles (A-AAA) and new subscription product (PS Plus). Pioneered a shift to a video-first advertising approach, optimizing digital media channels, and reducing reliance on linear TV. Led all global custom program development.- Managed a team of 100+ professionals across integrated media planning and activation and analytics, driving brand and performance-based outcomes across 300+ central and local market plans/year, managing a $350MM+ global media budget. Developed portfolio approach to media and global Search COE. Launched retail media efforts (Amazon, Criteo, Walmart, Target, Best Buy).- As part of the Global Transformation Office, generated over $1.2MM+ in incremental consulting revenue across digital Transformation projects (in-housing, centralization, DCO, 360 analysis, influencer marketing, partnership analysis, global innovation and client/agency talent and operations workstreams).- Drove $50MM+ in media value via global JBP negotiations (to date), helping craft the sales narrative and develop new ways of working. Won $750K in partner media value through innovative campaign idea competition 2 years running. -
Executive Director, Managing PartnerMindshare Jul 2018 - Jun 2019London, England, Gb- US Client Lead for Facebook overseeing teams across all divisions and products, including FB Inc, FB Blue App, AR/VR, GBM/SMB, Instagram, and WhatsApp.- Led a $500MM+ integrated media strategy, driving brand and demand KPIs and proving the efficacy of non-FB media channels.- Built and managed a 70+ media planning and activation team, executing over 100 campaigns annually.- Founding member of Mindshare global B2B council, expanding and refining B2B client offerings. -
Evp, Media ServicesDentsu Aegis Network Oct 2016 - Jul 2018Tokyo, Jp- Managed day-to-day agency operations, overseeing media department P&L, SOW negotiations, and partnerships.- Led a 40+ person team in media planning/buying and analytics, co-managed a burgeoning data-driven marketing team, boosting organic revenue and new business growth.- Key figure in Swirl's acquisition by DAN/mcgarrybowen, spearheading post-acquisition integration of media planning/buying tools and successful new business efforts (Intel). -
Svp, Global Account LeadDentsu Aegis Network Feb 2015 - Oct 2016Tokyo, JpGlobal Executive and San Francisco office lead for bespoke Microsoft agency (Empower Media). Directed Microsoft's Cloud and Enterprise, Skype, Office, Bing, Edge, and Mobile Devices LOBs, focusing on digital channels and content marketing.
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Svp, West Coast LeadBig Fuel Communications / Publicis Worldwide Mar 2013 - Feb 2015- Oversaw West Coast Operations (San Francisco, Seattle, Dallas). Doubled organic revenue.- Aided T-Mobile’s 21MM new customer acquisition efforts via innovative social campaigns including: two Superbowl activations, 8 "Un-Carrier" launches, The BreakUp Letter acquisition program, and dynamic daily social content across five platforms. - Launched John Legere’s Twitter account and crafted strategic approach garnering over 2MM followers. - Developed new products based on social listening data (Jump, Music Freedom).
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Vp, MediaRazorfish / Publicis Worldwide Nov 2010 - Mar 2013New York, Ny, UsDirected San Francisco media department, driving revenue growth and establishing new consulting revenue streams focused on talent alignment and operational processes. Enhanced client efficiencies and led thought leadership initiatives, represented Razorfish at key events and interviews. -
Marketing ConsultantCrimson Marketing Oct 2010 - Nov 2010Developed strategic marketing recommendations for Microsoft. Areas of expertise: marketing strategy, media planning/buying and social media marketing. -
Vp, Client ServicesIdg Aug 2009 - Sep 2010Needham, Ma, UsDeveloped and implemented division leading social media marketing strategies for Technology and B2B clients. Developed complete service offering, new products for sales, pricing structure and all marketing communications materials. Expanded global service offerings and trained international teams. -
Vp, Group Media Director; Us Ideas DirectorZenithoptimedia Group / Publicis Worldwide May 2005 - May 2009London, London, GbManaged $300MM+ US media investment for HP, transitioning to 50% digital, boosting ecommerce performance. Awarded Media Plan of the Year. -
Vp, Management SupervisorPublicis / Publicis Worldwide May 2004 - Apr 2005New York, New York, UsIncreased US SMB product sales for Hewlett Packard through direct and channel partner communications. Led NA campaign development and execution in conjunction with overall WW initiatives. Developed cross-division marketing plan executed across 5 partner agencies. Performed Media Director role during co-worker’s extended maternity leave which led to my joining ZenithOptimedia.
Deidra Bodkin Education Details
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Indiana University BloomingtonPsychology
Frequently Asked Questions about Deidra Bodkin
What company does Deidra Bodkin work for?
Deidra Bodkin works for Empower Media
What is Deidra Bodkin's role at the current company?
Deidra Bodkin's current role is Omnichannel Marketing Leader | Strategy & Planning | Consumer & B2B | Miami, Chicago & San Francisco | Available for Board & Advisory Roles.
What is Deidra Bodkin's email address?
Deidra Bodkin's email address is db****@****irl.net
What is Deidra Bodkin's direct phone number?
Deidra Bodkin's direct phone number is +141565*****
What schools did Deidra Bodkin attend?
Deidra Bodkin attended Indiana University Bloomington.
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