Liebe PR is a boutique marketing and PR agency in which I assist in managing campaigns, creating calendars, community research and development, digital activations, community outreach, developing social media posts and building and developing relationships with our clients in the creative and lifestyle industries such as wellness, culinary destinations, and travel destinations.

• Serves over 3,500 customers per night collecting an average of $900 cash tips per week.• Process credit & cash transactions averaging $150,000/week by keeping an accurate record of transactions through POS system.• Works extensive hours & overtime on feet during high customer volume while maintaining a positive attitude & fulfilling high- quality hospitality expectations.• Considered an essential team member as a Lead Senior Bartender responsible for training new staff on… Show more • Serves over 3,500 customers per night collecting an average of $900 cash tips per week.• Process credit & cash transactions averaging $150,000/week by keeping an accurate record of transactions through POS system.• Works extensive hours & overtime on feet during high customer volume while maintaining a positive attitude & fulfilling high- quality hospitality expectations.• Considered an essential team member as a Lead Senior Bartender responsible for training new staff on situational scenarios, money handling procedures, sanitization practices & ensuring all opening/closing duties are done correctly.• Analyzes sales volume to take account of inventory necessary for stocking/restocking.• Creates daily promotional posts to increase volume & drive sales which has resulted in having a following of regular customers Show less

• Created social media schedules & content for posts for TAC’s personal accounts using Canva & adapted social media strategy based on analytical results & algorithm changes, improving overall social media engagement.• Researched & developed social media influencer lists across platforms for potential client partnerships based upon demographic information. • Created, managed, updated & reorganized all media contact lists using Google Sheets & MuckRack.• Conducted website… Show more • Created social media schedules & content for posts for TAC’s personal accounts using Canva & adapted social media strategy based on analytical results & algorithm changes, improving overall social media engagement.• Researched & developed social media influencer lists across platforms for potential client partnerships based upon demographic information. • Created, managed, updated & reorganized all media contact lists using Google Sheets & MuckRack.• Conducted website accessibility audits of client websites according to WCAG 2.0 guidelines to increase SEO & website accessibility.• Developed pitches for clients/product launches, pitched to journalists & assisted in securing features in publications, podcasts & product placements at events in gift bags.• Helped prepare clients for media interviews using Zoom including adjusting lighting & camera placement• Used HARO & Qwoted to find potential media placements for clients.• Reviewed potential clients interest form submissions through Google Forms to decide what services the PR Agency could provide to them based upon their responses.• Recorded meeting notes between weekly staff meetings, client meetings, & potential client meetings.• Developed press kits for clients & was praised for creative Canva use in design. Show less

Graduated with a master's degree in communications, my final research paper focusing or having an emphasis on culture and technology, popular culture and mass communications, and media and website accessibility. Research for this project included applying attribute framing theory, pitching ideas to executives, website accessibility audits, and advocating website accessibility for those who rely on assistive technology to use the internet according to Section 508 and ADA laws.

• Authored three publications for the Auburn University Newsroom spotlighting students, alumni, programs & colleges. Assisted the office with the coordination of events on campus.• Composed, proofread, & edited Auburn University e-newsletters using AP style.• Wrote news releases & assisted with media communications. • Interviewed people for features in online articles & press releases.• Transcribed interviews to assist in the composition of articles.• Used creative thinking… Show more • Authored three publications for the Auburn University Newsroom spotlighting students, alumni, programs & colleges. Assisted the office with the coordination of events on campus.• Composed, proofread, & edited Auburn University e-newsletters using AP style.• Wrote news releases & assisted with media communications. • Interviewed people for features in online articles & press releases.• Transcribed interviews to assist in the composition of articles.• Used creative thinking to contribute new ideas for articles in the office's weekly meeting resulting in the opportunity to write articles that eventually were published.• Used Cision to build, update & maintain media contact lists.• Photographed around campus & edited using Adobe Photoshop for e-newsletters & articles • Assisted office with the coordination of events on campus. Show less

• Assist with development & implementation of marketing strategies for FetchMe's LinkedIn & social media accounts• Continuously adapt marketing based on analytical results• Optimize content accordingly based on the different nuances of each social media platform• Craft creative blog content about local restaurants & food items• Manage all posting & respond to followers on social media• Use SEO techniques to increase following and engagement

• Updating & maintaining Facebook, Instagram & the website• Drafting press releases for the chamber and their members• Proofreading publications and preparing email content• Corresponding with members via phone & email• Assisting with the planning and hosting of special events