Head Of Marketing
Current
Dec 2023 - Present
AeroLeads people directory · profile
Deidre Davis Email & Phone Number
Marketing Executive | Leader | Strategist | Mentor | Collaborator | Project Manager | Results Oriented
at
Dart Bank
2 work emails found
@msufcu.org
4 phones found area 517 and 800
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Executive | Leader | Strategist | Mentor | Collaborator | Project Manager | Results Oriented
Location
Greater Lansing, United States, United States
Who is Deidre Davis? Overview
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Quick answer
Deidre Davis is listed as Marketing Executive | Leader | Strategist | Mentor | Collaborator | Project Manager | Results Oriented at Dart Bank, based in Greater Lansing, United States, United States. AeroLeads shows a work email signal at msufcu.org, phone signal with area code 517, 800, and a matched LinkedIn profile for Deidre Davis.
Deidre Davis previously worked as Head of Marketing at Dart Bank and CHIEF MARKETING OFFICER at Notre Dame Federal Credit Union. Deidre Davis holds Certificate, Strategic Communication from Michigan State University.
Company email context
Email format at Dart Bank
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{first}.{last}@msufcu.org
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AeroLeads found 2 current-domain work email signals for Deidre Davis. Compare company email patterns before reaching out.
Profile bio
About Deidre Davis
Highly-motivated and detail-oriented, I am an energetic leader with experience in marketing, communications, and operations. I’m passionate about the financial services industry, and enjoy fostering an environment that encourages collaboration and open communication.•AWARD HIGHLIGHTS• CUNA Marketer of the Year 2018 CUNA Diamond Awards 2015-2023PRSA PACE Award 2022 MAC Awards 2019-2021, 2023•KEY ACCOMPLISHMENTS•CAMPAIGN PERFORMANCE – Introduced metrics and data-driven leadership of MarCom division with emphasis on providing insights, storytelling, and communicating results achieved.BRANDING – Introduced new visual brand; led successful efforts to develop new brand strategy, standards, communications, and collateral; trained 70+ employees across the organization as champions for change, leading to quick acceptance and adoption by 1,000+ employees and 330,000+ members. Ensured brand compliance. DIGITAL MARKETING – Introduced numerous digital marketing strategies and tactics. Increased mortgage balances via geofencing campaign by $11.6M ($4,000 spend). Fifty-five (55) new mortgages, $73 acquisition cost per new mortgage. NEW PRODUCT SUCCESS – Introduced new Visa Signature credit card to members resulting in an adoption rate of 15% (goal: 5%) in first three months, exceeding 6-month goal by 43%. Exceeded original goal by nearly 900 new cards. NEGOTIATIONS – Negotiated multiyear athletic partnership with PlayFly Sports (fka Fox Sports) and Michigan State University as well as secured naming rights for athletic venues, bolstering brand recognition by approximately 3M people annually.MEDIA RELATIONS – Realized over $2,000,000 annually in unpaid media mentions from effective press releases and story pitches highlighting the credit union’s impact. Elevated the brand image and voice of the credit union.INNOVATION – Developed and implemented go-to-market plans for new markets, resulting in record-setting six-month new branch member acquisition (6%) and loan and deposit growth ($6M and $4M, respectively).•INDUSTRY SPEAKING ENGAGEMENTS•NAFCU CEO and Senior Executives ConferenceMarketing Association of Credit UnionsCredit Union National Association Financial Brand ForumCallahan & Associates
Listed skills include Marketing, Email Marketing, Strategic Planning, Advertising, and 30 others.
Current workplace
Deidre Davis's current company
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8 roles · 27 years
Deidre Davis work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
* Oversee public, media and community relations to maximize positive press nationwide* Create demand and drive traffic to all service channels* Manage data analytics division, specifically - Lead market research initiatives to capitalize on market opportunities - Determine preferences for new products and services - Deliver meaningful and actionable.
Jun 2013 - Feb 2014
Senior Vice President, Marketing & Member Experience
* Responsible for implementation of strategic goals, product development, and pricing strategy* Oversee 11 branches, the virtual branch (call center), the investment services department, the marketing department, and the alumni relations officer – approximately 90 employees* Plan, organize, and monitor the relationship-building activities of the branch.
Jul 2011 - Jun 2013
Vice President, Marketing & Ecommerce
* Developed and implemented strategic marketing plans designed to help meet and exceed credit union goals * Responsible for all marketing, advertising, and communication activities * Responsible for the development of, and adherence to, the marketing budget* Supervised the implementation of Dave Ramsey’s Financial Peace University* Created and implemented.
2006 - 2011
~5 yrs
Assistant Vice President, Marketing & Business Development
* Directed all advertising and promotional activities* Reviewed copywriting, design, layout, and production of marketing materials* Responsible for media purchasing (TV, radio, print, outdoor, etc.)* Reduced expenses by bringing agency work in-house* Coordinated student return sign up* Reduced expenses and increased freshness of data by bringing.
2004 - 2005
~1 yr
Marketing Manager
* Evaluated results of various marketing promotions to determine effectiveness* Communicated with outside advertising agency on ongoing campaigns* Coordinated special events (i.e., grand openings, member appreciation events)* Responsible for proofreading all marketing materials* Assisted with design and content of new website to ensure consistent brand.
2003 - 2004
~1 yr
Marketing Coordinator
* Responsible for the management of the credit union’s MCIF system (Raddon), including demographic and appended data, for use in development of marketing initiatives* Developed targeted mailing lists using MCIF system (Raddon)* Implemented annual member survey* Prepared marketing activity reports for Board and management detailing results of various.
2003 - 2003
Marketing Assistant
* Researched, analyzed, and monitored financial, technological, and demographic factors* Researched competitor activity* Organized credit union participation in annual Logan Nose-On and CAC fundraisers* Wrote press releases
1999 - 2003
~4 yrs
3 education records
Deidre Davis education
Certificate, Strategic Communication
Michigan State University
Master Of Business Administration (Mba), Marketing Concentration
Indiana University South Bend
Bachelor Of Science (Bs), Double Major: Marketing And Advertising
Indiana University South Bend
FAQ
Frequently asked questions about Deidre Davis
Quick answers generated from the profile data available on this page.
What company does Deidre Davis work for?
Deidre Davis works for Dart Bank.
What is Deidre Davis's role at Dart Bank?
Deidre Davis is listed as Marketing Executive | Leader | Strategist | Mentor | Collaborator | Project Manager | Results Oriented at Dart Bank.
What is Deidre Davis's email address?
AeroLeads has found 2 work email signals at @msufcu.org for Deidre Davis at Dart Bank.
What is Deidre Davis's phone number?
AeroLeads has found 4 phone signal(s) with area code 517, 800 for Deidre Davis at Dart Bank.
Where is Deidre Davis based?
Deidre Davis is based in Greater Lansing, United States, United States while working with Dart Bank.
What companies has Deidre Davis worked for?
Deidre Davis has worked for Dart Bank and Notre Dame Federal Credit Union.
How can I contact Deidre Davis?
You can use AeroLeads to view verified contact signals for Deidre Davis at Dart Bank, including work email, phone, and LinkedIn data when available.
What schools did Deidre Davis attend?
Deidre Davis holds Certificate, Strategic Communication from Michigan State University.
What skills is Deidre Davis known for?
Deidre Davis is listed with skills including Marketing, Email Marketing, Strategic Planning, Advertising, Management, Credit Unions, Banking, and Marketing Strategy.
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