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Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation. KEY ACHIEVEMENTS Include: ✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel✅ Led transformation of partnership channel with 2x revenue increase ✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metricsContact me through this profile if you wish to connect.
Yell
View- Website:
- yellpayment.com
- Employees:
- 7
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Vice-President, Marketing And SalesYellNew York, Ny, Us
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Head Of Marketing And SalesYell Jul 2024 - PresentNew York City, New York, Us
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Head Of Growth MarketingBloomfire 2023 - 2023Austin, Tx, UsBuilt a full-scale demand generation revenue marketing program, creating a foundation to generate leads efficiently at a 50% reduction in CPA and surpassing break-even ROI for the first time in over 2 years. Transitioned to GTM advisory role.KEY ACCOMPLISHMENTS:➣ Created and executed a revenue marketing roadmap that reduced acquisition costs (CPA) by 50% and achieved a 110% ROI within 4 months, setting a new milestone for the company.➣ Identified and successfully launched new channels (content syndication and SDR outbound) opening up new opportunities for pipeline➣Drove efficient use of paid media channels at Bloomfire, leading to improved sales and marketing efficiency, and demonstrating the importance of strategic channel utilization before scaling investments -
Chief Marketing OfficerPayability 2021 - 2023New York, Ny, UsLed go-to-market (GTM) strategy and high-performance team overseeing all functional areas of marketing (paid media, events, content marketing, partnerships, email marketing, branding, positioning product marketing)KEY ACCOMPLISHMENTS:➣ Ramped MQL volume and increased conversion rates by 60%➣ Aligned Marketing, Sales, Product and CS (Customer Success) to drive growth, bring new products to market and build a repeatable, predictable revenue engine.➣ Led SDR team as part of integrated Marketing function to improve overall customer experience -
Vice-President, Growth MarketingPayability 2021 - 2021New York, Ny, UsData-driven customer acquisition growth, focusing on reducing CAC and increasing LTV for customer segments in the e-commerce space.
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Senior Director Of MarketingMadgex 2020 - 2021Brighton, East Sussex, GbLed and unified siloed marketing functions to generate qualified sales leads for B2B mid-market and enterprise job tech market.KEY ACCOMPLISHMENTS➣ Achieved double-digit year-over-year revenue growth managing a $2M annual budget with a 5-person team.➣ Launched an account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, achieving a 43% conversion rate, and pivoted the customer marketing program into a strategic retention tool with data-driven metrics.➣Drove 2x growth in service-based revenue from $3.5M to $7M in one year, unifying, leading, and mentoring the team to deliver consistent demand-generation results. -
Senior Director Of MarketingInside Analysis 2017 - 2020Built inbound sales funnel, scaled growth and launched new products for startup KEY ACCOMPLISHMENTS:➣ Scaled growth for startup targeting brands including Microsoft and Actian, by building and managing inbound demand generation channels with minimal budget resources, targeting mid-market and enterprise customers in data and tech space.➣Transitioned the lead generation model from exclusively outbound to a balanced approach, increasing revenue from inbound channels from 2% to 5%, and oversaw marketing operations with an emphasis on expanding automation tools and maintaining a lean tech stack. -
Director, Global Demand Generation MarketingBroadridge 2016 - 2017New York, New York, UsLed global demand generation planning for $5B fintech leader, implementing data-driven methodologies and comprehensive performance analysis and metrics. KEY ACCOMPLISHMENTS:➣ Achieved 30% improvement in the pipeline as a strategic advisor targeting SMB, mid-market, and enterprise segments ➣ Launched Account-Based Marketing (ABM) program➣ Managed organizational integrations from M&A, guiding changes towards a unified, data-driven approach in demand generation, which included establishing new standards and KPIs for campaign evaluation and cost-saving measures. -
Demand Generation Marketing Manager1010Data 2013 - 2015New York, UsDefined and executed a scalable demand generation strategy and full-funnel customer journey marketing programs for 1010data's data analytics platform, contributing to its growth from $33M to $50M in 2 years and leading to its acquisition by Advance/Newhouse in 2015.➣ Established a new demand generation framework based on Programs, Processes, People, and Performance funnels, integrating online and offline marketing channels, and aligned sales and marketing initiatives, resulting in a 3x improvement in lead conversions and a 25% reduction in the sales cycle. -
Marketing ManagerGrubhub 2011 - 2012Chicago, Illinois, UsWorked for Campusfood.com, which was acquired by grubhub in 2011Established B2B marketing channel and partner marketing strategy including influencer marketing in the "foodie" space. Promoted brand awareness and established a strong market position by targeting B2B SMB and mid-size restaurants. -
Marketing ManagerRcn 2006 - 2010Princeton, Nj, UsGrew revenue leading to the purchase of RCN by PE firm Abry Partners in 2010Integrated multichannel marketing campaigns. Grew customer base by 20% and delivered $1.2M+ in annual incremental revenue. Targeted SMB, mid-size and enterprise markets. -
Marketing Information ManagerCt Corp 1999 - 2006New York, Ny, UsProvided key data analysis and insights to business stakeholders. Organized implementation martech stacks. -
Database Marketing AnalystToys"R"Us 1998 - 1999Parsippany, New Jersey, Us -
Marketing Analyst, Marketing CoordinatorAnti-Defamation League 1988 - 1998New York, Ny, Us
Deidre Hudson Skills
Deidre Hudson Education Details
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Baruch CollegeMarketing/Consumer Behavior
Frequently Asked Questions about Deidre Hudson
What company does Deidre Hudson work for?
Deidre Hudson works for Yell
What is Deidre Hudson's role at the current company?
Deidre Hudson's current role is Vice-President, Marketing and Sales.
What is Deidre Hudson's email address?
Deidre Hudson's email address is de****@****ata.com
What is Deidre Hudson's direct phone number?
Deidre Hudson's direct phone number is +191768*****
What schools did Deidre Hudson attend?
Deidre Hudson attended Baruch College.
What skills is Deidre Hudson known for?
Deidre Hudson has skills like Direct Marketing, Multi Channel Marketing, Customer Segmentation, Database Marketing, B2b, Marketing Strategy, Integrated Marketing, Direct Mail, Analytics, Lead Generation, Customer Loyalty, Customer Retention.
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