Deidre Hudson Email & Phone Number

New York, Ny, Us

New York City, New York, Us

Austin, Tx, Us

Built a full-scale demand generation revenue marketing program, creating a foundation to generate leads efficiently at a 50% reduction in CPA and surpassing break-even ROI for the first time in over 2 years. Transitioned to GTM advisory role.KEY ACCOMPLISHMENTS:➣ Created and executed a revenue marketing roadmap that reduced acquisition costs (CPA) by 50% and achieved a 110% ROI within 4 months, setting a new milestone for the company.➣ Identified and successfully launched new channels (content syndication and SDR outbound) opening up new opportunities for pipeline➣Drove efficient use of paid media channels at Bloomfire, leading to improved sales and marketing efficiency, and demonstrating the importance of strategic channel utilization before scaling investments

New York, Ny, Us

Led go-to-market (GTM) strategy and high-performance team overseeing all functional areas of marketing (paid media, events, content marketing, partnerships, email marketing, branding, positioning product marketing)KEY ACCOMPLISHMENTS:➣ Ramped MQL volume and increased conversion rates by 60%➣ Aligned Marketing, Sales, Product and CS (Customer Success) to drive growth, bring new products to market and build a repeatable, predictable revenue engine.➣ Led SDR team as part of integrated Marketing function to improve overall customer experience

New York, Ny, Us

Data-driven customer acquisition growth, focusing on reducing CAC and increasing LTV for customer segments in the e-commerce space.

Brighton, East Sussex, Gb

Led and unified siloed marketing functions to generate qualified sales leads for B2B mid-market and enterprise job tech market.KEY ACCOMPLISHMENTS➣ Achieved double-digit year-over-year revenue growth managing a $2M annual budget with a 5-person team.➣ Launched an account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, achieving a 43% conversion rate, and pivoted the customer marketing program into a strategic retention tool with data-driven metrics.➣Drove 2x growth in service-based revenue from $3.5M to $7M in one year, unifying, leading, and mentoring the team to deliver consistent demand-generation results.

Built inbound sales funnel, scaled growth and launched new products for startup KEY ACCOMPLISHMENTS:➣ Scaled growth for startup targeting brands including Microsoft and Actian, by building and managing inbound demand generation channels with minimal budget resources, targeting mid-market and enterprise customers in data and tech space.➣Transitioned the lead generation model from exclusively outbound to a balanced approach, increasing revenue from inbound channels from 2% to 5%, and oversaw marketing operations with an emphasis on expanding automation tools and maintaining a lean tech stack.

New York, New York, Us

Led global demand generation planning for $5B fintech leader, implementing data-driven methodologies and comprehensive performance analysis and metrics. KEY ACCOMPLISHMENTS:➣ Achieved 30% improvement in the pipeline as a strategic advisor targeting SMB, mid-market, and enterprise segments ➣ Launched Account-Based Marketing (ABM) program➣ Managed organizational integrations from M&A, guiding changes towards a unified, data-driven approach in demand generation, which included establishing new standards and KPIs for campaign evaluation and cost-saving measures.

New York, Us

Defined and executed a scalable demand generation strategy and full-funnel customer journey marketing programs for 1010data's data analytics platform, contributing to its growth from $33M to $50M in 2 years and leading to its acquisition by Advance/Newhouse in 2015.➣ Established a new demand generation framework based on Programs, Processes, People, and Performance funnels, integrating online and offline marketing channels, and aligned sales and marketing initiatives, resulting in a 3x improvement in lead conversions and a 25% reduction in the sales cycle.

Chicago, Illinois, Us

Worked for Campusfood.com, which was acquired by grubhub in 2011Established B2B marketing channel and partner marketing strategy including influencer marketing in the "foodie" space. Promoted brand awareness and established a strong market position by targeting B2B SMB and mid-size restaurants.

Princeton, Nj, Us

Grew revenue leading to the purchase of RCN by PE firm Abry Partners in 2010Integrated multichannel marketing campaigns. Grew customer base by 20% and delivered $1.2M+ in annual incremental revenue. Targeted SMB, mid-size and enterprise markets.

New York, Ny, Us

Provided key data analysis and insights to business stakeholders. Organized implementation martech stacks.

Parsippany, New Jersey, Us

New York, Ny, Us