Deidre Williams Email and Phone Number
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Results-driven business leader and entrepreneurial marketer with the proven ability to quickly scale small and middle-market consumer brands for private equity-held companies. I am passionate about engaging with consumers, building brand equity, creating successful innovation and collaborating with colleagues to achieve amazing business results. CPG industry veteran with extensive experience in Health, Beauty, Natural Products, Wellness & Home Care. Areas of Expertise:Facilitating Brand GrowthBrand Equity BuilderBrand RevitalizationRetail StrategyBusiness Plan DevelopmentDigital/Social Media MarketingConsumer Insights-Driven New Product Innovation Marketing Plan DevelopmentCommercial and Product Line ManagementProject Management with Rapid Execution Capability
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Chief Marketing OfficerSoapbox Mar 2020 - PresentWashington, Dc, Us
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Marketing Strategy ConsultantSoapbox Mar 2019 - Mar 2020Washington, Dc, Us
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Marketing Director, Dr Teal'S Wellness PortfolioPdc Brands 2015 - 2018Stamford, Ct, UsManaged the Marketing, Product Development & Communications for the Dr Teal’s Bath & Wellness brand portfolio-achieving a 5-year CAGR of +32%. Key member of the Sales & Marketing team awarded Walmart’s Supplier of the Year Award in 2017. Generated over $30 million in new product revenue while growing the core business, +9%. My strategic brand building leadership contributed to the successful sale of PDC brands to CVC Capital Partners in 2017. -
Brand Marketing DirectorLornamead 2007 - 2015New York, New York, UsLed brand strategy and responsible for leading & growing their Skin Care portfolio. - Achieved 6 consecutive years of double digit revenue & profit growth. - Defined the business strategy & successfully revitalized mature brands.- Strong business results contributed to the sale of Lornamead to Li & Fung in 2013. -
Customer Marketing Category DirectorPhoenix Brands 2002 - 2006Privately held $200MM+ Consumer Products start-up created through the acquisition of four Household Products brands from Unilever & Colgate-Palmolive. Recruited for the start-up, collaborated with executive management team to build systems, develop annual brand plans, streamline processes, and improve productivity & strategic alliances. - Spearheaded the creation of innovative new products & sales programs that helped to stabilize & reverse declining business trends.
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Customer Marketing Category Director, Non-Food SectorUnilever 1997 - 2001Blackfriars, London, GbAt Unilever, promoted multiple times in a variety of positions with increasing responsibility. As Customer Marketing Director, reported to SVP of Sales for $1.1 billion non-food sales sector. Developed consumer & shopper insights which led to sustained business growth. -
Customer Marketing Director, Face Care & ToiletriesUnilever 1995 - 1997Blackfriars, London, GbManaged Customer Marketing for $300million Face Care, Hair Care & Toiletries business responsible for planning integration & account-specific program development. Collaborated with multi-functional category team to successfully close sales gaps & drive profitable growth.
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Commercial Manager, MarketingUnilever 1990 - 1994Blackfriars, London, GbSelected by the CFO to run the Commercial Management function for $200 million Skin Care segment during period of double digit growth. Managed team of Marketing & Finance analysts that supported Vaseline, Pond’s, Q-tips and Cosmetics in the area of P&L management, Sales Forecasting & New Product Evaluation. Enabled an increase in Pond's market share from 9% to 14%; Vaseline reached its 20-year market share high of 19%.
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Sr. Marketing And Business AnalystUnilever 1988 - 1990Blackfriars, London, Gb
Deidre Williams Education Details
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Sacred Heart UniversityFinance & Marketing
Frequently Asked Questions about Deidre Williams
What company does Deidre Williams work for?
Deidre Williams works for Soapbox
What is Deidre Williams's role at the current company?
Deidre Williams's current role is Growth Strategist, Brand Builder, Entrepreneurial Leader.
What is Deidre Williams's email address?
Deidre Williams's email address is de****@****ail.com
What is Deidre Williams's direct phone number?
Deidre Williams's direct phone number is +191463*****
What schools did Deidre Williams attend?
Deidre Williams attended Sacred Heart University.
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