Deirdre Cogley Email & Phone Number

Pittsburgh, PA, US

Greater Pittsburgh Region

CLARIFYING CUSTOMER CONFUSION.Create remarkable but simplified digital experiences that result in increased member engagement and understanding of their health coverage - and ultimately - in better health outcomes. Manage the digital product roadmap for Benefits & Coverage and Claims experiences on the company's member portals, bridging customer wants with.

Remote

A BUSINESS OF CARING - AND CONVERTING.Delivered compelling experiences to customers at all stages of the purchase funnel, from researching healthcare plans to quoting and enrolling in a plan. Maintained focus on key objectives, balancing competing requests (emphasis on work necessary to drive enrollment during the Open Enrollment Period).

Greater Pittsburgh Region

PHARMACEUTICALS? THINGS JUST GOT HEAVY.Oversaw the portfolio of over 6,000 web properties in 165 countries, leading a decommissioning initiative to eliminate dated websites. Managed the launch of the digital asset management tool and the development of governance standards, including a formalized digital intake tool.

Greater Pittsburgh Area

WE ALL WANT TO BE UNDERSTOOD. Understood the business objectives of clients and, in partnership with technical leads, architected SaaS solutions to meet those goals. Using conclusive market data, created and delivered executive presentations that substantiated and sold the recommendations.

Greater Pittsburgh Area

JOCKS, SOCKS AND THINKING OUTSIDE THE BOX. Re-imagined the digital strategy by reprioritzing the roadmap for functionality and content upgrades on the eCommerce website, including the build-out of a new navigation structure, the addition of on-model and plus-sized images, multi-faceted filters and “how-to” content. Improved customer satisfaction scores by.

SALES, MARGIN AND TURN; OH, MY! Determined the content strategy and how content was presented at the product and category levels (customer diversity, page design and layout, copy format and tone, etc.) to lead the eCommerce website to its first ever billion dollar sales milestone.

LEARN BY DOING. Conducted extensive market and competitor research and made recommendations on how to expand and optimize exisiting product assortments (extended sizes and "online only" collections). Implemented content style guides and SEO techniques for KPIs.

Greater Pittsburgh Area

READY, SET, LAUNCH!Aligned cross-functional teams (marketing, merchandising, copywriting, design, development, analytics) to launch the first eCommerce website and drove enhancements based on sales performance and customer feedback.

Greater Pittsburgh Area

GETTING DOWN TO BRASS TACKS. Managed the production and distribution schedules, as well as the budgets, of all out-bound digital and print marketing materials. Created an integrated calendar leveraged across teams to ensure syncopated marketing.

Greater Pittsburgh Area

KNOW THE CUSTOMER. Built expertise of a highly technical product assortment, and simplified marketing materials to more clearly explain product features and benefits. Determined the technical and business requirements for a new CMS tool designed to support geo-targeted content.

Greater Pittsburgh Area

TECHNICAL TRANSFORMED INTO MEANINGFUL. Challenged familiar approaches to marketing content, using customer data to show the evolution of customer expectations, which included a desire for "get to the point" messaging. Required a re-write of all existing content into in a more readable feature-benefit format.

Greater Pittsburgh Area

THE DATA DOESN'T LIE.Synthesized voice of customer research and managed the consumer representative program, designed to enable real-life testing that informed product development strategies.