Deirdre Dunk Email & Phone Number

Ireland

County Dublin, Ireland

Dublin, Leinster, Ireland

Managing a team of YouTube Specialists, Media Planners and Media Effectiveness Specialists, helping the largest advertisers in the UK meet and measure their advertising goals.

County Dublin, Ireland

Dublin

- Manage a team of four responsible for improving conversion rates through A/B and multivariate testing.- Relationship owner for dedicated team at Oracle’s Maxymiser. - Analyse campaign results and website funnels using Google Analytics for conversion optimisation.- Deliver presentations to drive awareness of the capabilities and benefits of testing across the business.

Dublin

- Product Manager responsible for implementing Google Analytics across 32 desktop and mobile websites.- Project Owner responsible for Marketing Technology including DoubleClick and Google Tag Manager.- Managed project to improve measurement of campaigns using DoubleClick from 60%-90% accuracy. - Product Owner for implementing new Measurement & Attribution technology for Mobile App campaigns which included gathering business requirements, meeting and selecting vendors, coordinating dev teams, running test campaigns, training users and reporting.- Relationship manager for multiple internal stakeholders and third party vendors.- Technical expert for all emerging marketing technology and industry developments.

Dublin

- Created RFP for new Marketing Communications Platform and recognised with excellence award for managing the migration. - Created procedural documentation and developed processes to improve team operations.- Led the development and delivery of all reporting and analysis for the PP.com Marcomms team.- Drove cost savings within the business by identifying key areas for improvement and automation.- Delivered training across the marketing teams to communicate key strategies and drive system adoption.

Dublin

- Campaign lead involving Communications planning, briefing, copywriting and execution for all channels.- Generated and presented daily, weekly and monthly reporting for the Marketing Communications team.- Co-managed brand visual identity initiative involving creation of new brand guidelines, coordination of website redesign and integration of revised communications plan into the business.

Dublin

Dublin, Ireland

• Responsible for the production and deployment of email marketing campaigns in 10 languages.• Analyze campaign results and make recommendations to improve processes.• Facilitate the work of the QA team in the testing of all email communications.• Ensure email campaigns follow the production schedule and promotional calendar.

Montreal, Canada Area

• Managed email campaign process for the North American market.• Including writing the creative briefs, coordination of creative requests, deployment and monitoring of email delivery.• Analyzed results for optimization of current and future email marketing strategies.• Met customer retention objectives and sales targets.

Montreal, Canada Area

• Analyzed and made recommendations on the merchandising of the website.• Wrote product descriptions in HTML codes and uploaded feeds to the catalogue manager. • Copywriter for online offers, promotions and newsletters.• Analyzed the competitors and prepared recommendations.• Coordinated the creation of e-mail campaigns (templates, design, deployment, analysis).• Coordinated marketing operations for Affiliates in the Canadian and U.S. market.