Deirdre Dunk Email & Phone Number

Ireland

County Dublin, Ireland

Dublin, Leinster, Ireland

Managing a team of YouTube Specialists, Media Planners and Media Effectiveness Specialists, helping the largest advertisers in the UK meet and measure their advertising goals.

County Dublin, Ireland

Dublin

- Manage a team of four responsible for improving conversion rates through A/B and multivariate testing.- Relationship owner for dedicated team at Oracle’s Maxymiser. - Analyse campaign results and website funnels using Google Analytics for conversion optimisation.- Deliver presentations to drive awareness of the capabilities and benefits of testing across.

Dublin

- Product Manager responsible for implementing Google Analytics across 32 desktop and mobile websites.- Project Owner responsible for Marketing Technology including DoubleClick and Google Tag Manager.- Managed project to improve measurement of campaigns using DoubleClick from 60%-90% accuracy. - Product Owner for implementing new Measurement & Attribution.

Dublin

- Created RFP for new Marketing Communications Platform and recognised with excellence award for managing the migration. - Created procedural documentation and developed processes to improve team operations.- Led the development and delivery of all reporting and analysis for the PP.com Marcomms team.- Drove cost savings within the business by identifying.

Dublin

- Campaign lead involving Communications planning, briefing, copywriting and execution for all channels.- Generated and presented daily, weekly and monthly reporting for the Marketing Communications team.- Co-managed brand visual identity initiative involving creation of new brand guidelines, coordination of website redesign and integration of revised.

Dublin

Dublin, Ireland

• Responsible for the production and deployment of email marketing campaigns in 10 languages.
• Analyze campaign results and make recommendations to improve processes.
• Facilitate the work of the QA team in the testing of all email communications.
• Ensure email campaigns follow the production schedule and promotional calendar.

Montreal, Canada Area

• Managed email campaign process for the North American market.
• Including writing the creative briefs, coordination of creative requests, deployment and monitoring of email delivery.
• Analyzed results for optimization of current and future email marketing strategies.
• Met customer retention objectives and sales targets.

Montreal, Canada Area

• Analyzed and made recommendations on the merchandising of the website.
• Wrote product descriptions in HTML codes and uploaded feeds to the catalogue manager.
• Copywriter for online offers, promotions and newsletters.
• Analyzed the competitors and prepared recommendations.
• Coordinated the creation of e-mail campaigns (templates, design, deployment, analysis).
• Coordinated marketing operations for Affiliates in the Canadian and U.S. market.