Deirdre Powell M.S.

Deirdre Powell M.S. Email and Phone Number

Digital Marketing Leader | User Experience Strategist | Combining Accomplishments in Creating Digital, Advertising & Omni-Channel Marketing Strategies to Drive Growth, Improve User Experiences & Boost Digital Footprint @ VISIT FLORIDA
Deirdre Powell M.S.'s Location
Riverview, Florida, United States, United States
Deirdre Powell M.S.'s Contact Details

Deirdre Powell M.S. work email

Deirdre Powell M.S. personal email

About Deirdre Powell M.S.

On paper, my title is Digital Marketing Director and Digital Experience Manager, but I am much more than that. I am a business partner, a creative director, a digital storyteller, a project manager, and a strategic leader. I have had the opportunity to help guide organizations through growth and change by leveraging my innovative strengths, digital expertise, customer-focused mindset, advanced business acumen, and dedication to excellence. In short, I love what I do. With an accomplished career in digital marketing and user experience, I have built a record of achievements. Capitalizing on my progressive background, I bring a unique approach to both client and internal marketing efforts, using a variety of digital platforms and creative methodologies to bring projects from ideation through completion while also enhancing the user experience. I have proven success in driving digital performance through the adoption and improvement of various solutions, including SEO/SEM, social media, UX design, content creation, analytics, media planning, and AdTech strategies. Leveraging these tactics, I have increased the digital footprint and brand exposure for organizations across various sectors. A snapshot of my experience & accomplishments includes:➜ Obtained a Master of Science in Marketing in 2021, as well as numerous certifications in digital marketing to expand professional skill set. ➜ Led the ground up development of the full digital experience for the Florida Museum of Photographic Arts. Implemented the end-to-end digital journey using social media, digital exhibitions, media buying, SEO, and digital content strategies. ➜ Contributed to full-funnel marketing campaigns for various clients, supporting all relevant activities to drive their brand exposure and business growth. ➜ Launched full client digital solutions, including website design, UX design, content creation, and analytics, as well as SEO/SEM, paid media strategy, and email campaigns. My expertise includes: ✔️ Digital Marketing Strategy & Leadership ✔️ Omni-Channel Marketing ✔️ Branding Strategy ✔️ Agile/Scrum Methodologies✔️ Business Growth ✔️ Lead Generation ✔️ Digital Strategy & Journey ✔️ Team Leadership ✔️ Budgeting ✔️ Partnership Development ✔️ Marketing Analytics ✔️ Audience Targeting ✔️ WordPress ✔️ Shopify ✔️ Google Analytics & Tag Manager ✔️ Asana ✔️ Wrike ✔️ Zapier ✔️ Dasthis ✔️ Data Studio ✔️ Photoshop ✔️ IllustratorI welcome all connections to share ideas am open to discussing opportunities. I can be reached at deirdrepowell@me.com.

Deirdre Powell M.S.'s Current Company Details
VISIT FLORIDA

Visit Florida

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Digital Marketing Leader | User Experience Strategist | Combining Accomplishments in Creating Digital, Advertising & Omni-Channel Marketing Strategies to Drive Growth, Improve User Experiences & Boost Digital Footprint
Deirdre Powell M.S. Work Experience Details
  • Visit Florida
    Marketing Manager
    Visit Florida May 2023 - Present
    Tallahassee, Florida, Us
    Hired to lead the design and execution of comprehensive marketing strategies focused on developing an international consumer audience. Provide leadership and direction to Marketing team in the creation and delivery of multi-media, integrated marketing campaigns, content, and brand messaging. Manage budgets, prepare GTM plans, oversee projects, and coordinate internal stakeholders and external agency partners.
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  • University Of Tampa
    Part-Time Adjunct
    University Of Tampa 2023 - Present
    Tampa, Fl, Us
    Instruct students in the Web Design course, creating materials for a variety of topics, including web design principles and technologies, wireframes and mockups, web graphics, content creation, and website development using front-end technologies.
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  • Florida Museum Of Photographic Arts
    Interim Director
    Florida Museum Of Photographic Arts Sep 2022 - Mar 2023
    Tampa, Florida, Us
    Selected to take on expanded scope as Co-Interim Executive Director, charged with overseeing all customer-facing and internal functions. Built and developed a team of 17, manage grant funding, drive strategic planning, and provide regular reporting and updates to both internal and external stakeholders.
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  • Florida Museum Of Photographic Arts
    Digital Experience Manager & Development Manager
    Florida Museum Of Photographic Arts Jan 2018 - Mar 2023
    Tampa, Florida, Us
    Integral member of the leadership team charged with overseeing the full digital experience from both the internal and customer-facing sides. Directly accountable for the museum’s website and social media profiles, as well as all digital exhibitions, marketing functions, media buying, SEO, partner development, community outreach, and digital content. Manage team of 6.
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  • Florida Museum Of Photographic Arts
    Membership & Development Coordinator Website Manager
    Florida Museum Of Photographic Arts Feb 2017 - Feb 2018
    Tampa, Florida, Us
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  • Mckay Advertising + Activation
    Digital Marketing Director
    Mckay Advertising + Activation Aug 2020 - Sep 2022
    Tampa, Fl, Us
    Progressed through roles based on performance and contributions. Partnered with clients on the design, implementation, and execution of strategic digital marketing campaigns to support their business goals. Designed the full customer journey for clients from concept through launch, ensuring alignment with their brand’s message, image, and vision. Managed the full client relationship, handling all related tasks, including conducting client meetings, managing projects, coordinating deliverables, and communicating regularly with internal and external stakeholders. Managed a team of 4, as well as global vendors.
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  • Agilethought
    Digital Marketing Intern
    Agilethought Jun 2021 - Nov 2021
    Accepted for the internship, applying skills gained during graduate program to expand professional strengths. Gained extensive exposure to Agile and Scrum methodologies while participating in SEO and communications projects.
  • Design & Launch
    Business Owner Design & Launch
    Design & Launch Jan 2014 - Aug 2017
    Provided strategic marketing and design consulting to diverse clients, developing strategies and campaigns that aligned with their personal goals. Created web-based promotional collateral, landing page content, and modern websites.
  • Bp
    Administrator And Technical Writer
    Bp Jan 2011 - Jul 2013
    London, England, Gb
    Contract through PTS Staffing. Served as the technical editor for the FCCU Knowledge Plan, Quality Plan, and General FCCU Complex Turnaround Safety Manual.
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Deirdre Powell M.S. Skills

Customer Experience Writing Media Strategy Fiction Writing Media Buying Social Media Publications Digital Transformation Non Fiction Web Content Graphic Design Marketing Analytics Web Design Blogging Communication Publishing Photography Advertising Digital Marketing Lead Generation Customer Relationship Management Seo Strategy Creative Writing Web Content Writing Media Planning Branding Social Media Advertising Interactive Marketing Demand Generation Content Strategy Social Media Optimization Marketing Creative Strategy Search Engine Marketing Editing Marketing Operations Social Media Marketing Multi Channel Marketing Email Marketing Customer Journeys Brand Strategy Project Management Marketing Strategy Adobe Creative Suite Digital Project Management Copy Editing Creative Concept Design Social Media Measurement Branding And Identity

Deirdre Powell M.S. Education Details

  • University Of South Florida
    University Of South Florida
    Marketing
  • London Metropolitan University
    London Metropolitan University
    Communications And Multi-Media Systems

Frequently Asked Questions about Deirdre Powell M.S.

What company does Deirdre Powell M.S. work for?

Deirdre Powell M.S. works for Visit Florida

What is Deirdre Powell M.S.'s role at the current company?

Deirdre Powell M.S.'s current role is Digital Marketing Leader | User Experience Strategist | Combining Accomplishments in Creating Digital, Advertising & Omni-Channel Marketing Strategies to Drive Growth, Improve User Experiences & Boost Digital Footprint.

What is Deirdre Powell M.S.'s email address?

Deirdre Powell M.S.'s email address is de****@****ing.com

What schools did Deirdre Powell M.S. attend?

Deirdre Powell M.S. attended University Of South Florida, London Metropolitan University.

What are some of Deirdre Powell M.S.'s interests?

Deirdre Powell M.S. has interest in Environment.

What skills is Deirdre Powell M.S. known for?

Deirdre Powell M.S. has skills like Customer Experience, Writing, Media Strategy, Fiction Writing, Media Buying, Social Media, Publications, Digital Transformation, Non Fiction, Web Content, Graphic Design, Marketing Analytics.

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