● Overall responsibility for the expansion and implementation of DEI -○ Created transformative DEI programs to provide access to jobs, training and contracting opportunities: Gateway, Commit to Hire and Success Tier.○ Internal advocacy for inclusive organizational values and diverse perspectives in our workplace, including unconscious bias training videos and employee volunteers. ● Managed Stop Six Choice Neighborhood Initiative (CNI) RFQ process. Developed and executed a multi-faceted community engagement plan for HUD CNI Fort Worth projects: Cowan Place and Hughes House. Plan included: MWSBE and Section 3 specialty trade outreach, Second Chance program and workforce engagement.● Defined brand positioning and communication plan for all external and internal media and collateral. Oversight of company brand marketing and corporate communications, including brand presence; advertising; new logo design and rollout; website; jobsites; subcontractor bid announcement, response and award.● Cultivated and managed relationships with subcontractors and vendors, targeting MWSBE, Sec. 3 businesses and apprentices , inclusive of compliance requirements, high probability sourcing and pre-qualification. Developed and managed community and municipal partnerships, including vocational schools, community colleges, workforce training, trade organizations, chambers, City of Houston, Harris County, City of Fort Worth, Houston Housing Authority, Galveston Housing Authority and Fort Worth Housing Solutions.

Course Development and Instruction in Introduction to Marketing, Digital Strategy and Honors Business Communications

Oversaw sales revenue exceeding $500M and a $5M Media budget, through more than 250 retail outlets. Created and implemented strategic plans, assessed business needs and gaps and deployed strategies to drive growth. Managed staff of five and directed the work of three agencies. Developed new product offerings for local, regional and national launches. Built strong relationships with franchisees, operations, agencies, suppliers and vendors.U.S. MARKETING MANAGER, SPORTS AND ENTERTAINMENT - EXCHANGE PROGRAM &NATIONAL AFRICAN AMERICAN CONSUMER MARKETING AND PUBLIC RELATIONS COMMITTEEExecuted high-profile sports and entertainment campaigns and events, including NBA, NASCAR, SEC Football, Atlanta Hawks, Atlanta Falcons, and Essence Festival. Served on committee responsible for managing and approving the national AACM advertising and public relations budget, overseeing media budget of $20M and PR budget of $1M.

Developed and managed $3M Creative and Promotions budget and responsible for $10M total media budget. Supervised two employees and directed branding, creative development and packaging for mid-tier QSR brand. Propelled business through creative production, adaptive planning, marketing-strategy implementation and brand awareness development.SELECT CONTRIBUTIONS:• Initiated the development of $1M pledge for employee and customer engagement campaign benefitting Camp FUNd• Oversaw complete website re-design and production of new content and messaging• Established key relationships with NBA and NFL, targeting high net worth individuals for franchising opportunities