Strategy First, this is where Deirdre thrives. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 20 years of AEC marketing experience across the nation.Deirdre has the unique ability to take high level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. Deirdre has helped firms throughout the country with business and marketing planning, training and coaching key staff on business development activities, assisting in strategic project pursuits as well as supporting those firms through the implementation of the tactics needed for success.