Assist with event marketing and management.

Assist organisations with an integrated marketing strategy to grow their brand and footprint in the digital and traditional marketing space.

• Implementing effective communication plans in line with the overall business strategy as per clients request.• Identify new marketing opportunities• Collaborating with both internal and external stakeholders to achieve implemented project objectives.• Effective management of all marketing content - brochures, website, social media etc.• Collaborating with external agencies to ensure project deadlines are met. • Making suggestions on marketing budgets based on client… Show more • Implementing effective communication plans in line with the overall business strategy as per clients request.• Identify new marketing opportunities• Collaborating with both internal and external stakeholders to achieve implemented project objectives.• Effective management of all marketing content - brochures, website, social media etc.• Collaborating with external agencies to ensure project deadlines are met. • Making suggestions on marketing budgets based on client spend• Providing a campaign analysis, including the feedback from the relevant Agencies once campaign is concluded• Bi-weekly meetings with the Agency during live campaigns to monitor campaign performance and make the necessary changes if applicable.• Developing new/refreshing brand identities in collaboration with designers• Successfully integrating new media channels into all campaign initiatives and strategies.Assist with updating or developing PowerPoint presentations Show less

• Implementing effective communication plans in line with the overall business strategy for Sandton Convention Centre, Tsogo Sun Hotels G&C, Sandton Sun, IC Sandton Towers and Garden Court Sandton City.• Identify new marketing opportunities for Sandton Convention Centre and Tsogo Sun Hotels G&C.• Collaborating with both internal and external stakeholders to achieve implemented project objectives, including revenue growth and lead generation.• Effective management of all marketing… Show more • Implementing effective communication plans in line with the overall business strategy for Sandton Convention Centre, Tsogo Sun Hotels G&C, Sandton Sun, IC Sandton Towers and Garden Court Sandton City.• Identify new marketing opportunities for Sandton Convention Centre and Tsogo Sun Hotels G&C.• Collaborating with both internal and external stakeholders to achieve implemented project objectives, including revenue growth and lead generation.• Effective management of all marketing content for Sandton Convention Centre and Tsogo Sun Hotels G&C.• Managing and implementing effective public relations strategies for the Sandton Convention Centre.• Collaborating with the public relations Agency in compiling annual marketing calendars in support of the marketing strategy, including advertising and public relations activities.• Presenting annual marketing budgets to the General Manager of the property and General Manager of Marketing and Communications.• Providing a campaign analysis, including the feedback from the relevant Agencies.• Organising bi-weekly meetings with the Agency during live campaigns to monitor campaign performance and make the necessary changes if applicable.• Overall budget management for Sandton Convention Centre and Tsogo Sun Group G&C, including expenditure, preparing overhead reports and the timeous issuing of supplier invoices.• Identifying and implementing the appropriate financial controls.• Overseeing the full brand management function for the Sandton Convention Centre.• Collaborating with teams to provide exceptional customer service and to achieve high customer satisfaction levels.• Working with both internal and external stakeholders in delivering project and campaigns within set deadlines and budgets.• Responding to and resolving customer-related queries.• Utilising website analytics to adjust strategies accordingly.• Successfully integrating new media channels into all campaign initiatives and strategies. Show less

 Developed long- and short-term marketing strategies in alignment with the overall departmental and business strategy. Provided robust support to the Operational Directors, hotels and sales department. Identified opportunities to increase revenue and brand awareness. Managed cross-functional relationships with internal stakeholders. Directed the relevant Agency in conceptualising campaigns and in identifying various appropriate advertising mediums relevant to the campaign… Show more  Developed long- and short-term marketing strategies in alignment with the overall departmental and business strategy. Provided robust support to the Operational Directors, hotels and sales department. Identified opportunities to increase revenue and brand awareness. Managed cross-functional relationships with internal stakeholders. Directed the relevant Agency in conceptualising campaigns and in identifying various appropriate advertising mediums relevant to the campaign which included social media digital and external mediums. Evaluated and provided campaign feedback. Managed marketing budgets and ensured ROI. Effectively managed content. Integrated CRM into relevant campaigns. Managed and ensured the delivery of projects within set timelines. Updated photography according to specific brands.EDUCATIONProfessional Digital Marketing CertificateIn progressLead Academy (UK-based Online Academy)Colour Accounting2020Tsogo Sun Academy, South AfricaManagement Development Programme2016Stellenbosch Business School, South AfricaMarketing Management Degree2012University of South Africa (UNISA), South AfricaPublic Relations Diploma2001Boston Business College, South AfricaDeirdre Caine-Van Staden - Curriculum Vitae Page 3 of 3 Analysed Competitor and market data, and made recommendations accordingly. Reviewed the customer journey to ensure easier delivery of processes. Show less

• Identified new business opportunities through market analysis and research.• Built and managed relationships with both new and existing clients.• Recommended sales solutions.• Developed and maintained a client database.• Analysed client performance.• Remained current on industry and market trends as well as Competitor activities.• Analysed client performance.• Performed rate negotiations and contract renewals.• Provided high-quality product training.•… Show more • Identified new business opportunities through market analysis and research.• Built and managed relationships with both new and existing clients.• Recommended sales solutions.• Developed and maintained a client database.• Analysed client performance.• Remained current on industry and market trends as well as Competitor activities.• Analysed client performance.• Performed rate negotiations and contract renewals.• Provided high-quality product training.• Planned client site visits.• Provided accurate sales statistics and reports.• Participated in sales events and followed up on sales activities as required. Show less