Deirdre Cerminaro Email and Phone Number
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Complexity doesn’t scare me. As a former architectural designer with a background in business and psychology, I have a knack for breaking down complex problems and finding simple levers to drive lasting change. As a former Executive Director at IDEO, I have 15+ years of experience leading creative teams to set vision and strategy; build programs and experiences at scale; launch ventures and digital products; cultivate creative capabilities; and design transformative learning experiences. At IDEO, I carved out a unique approach to innovation that combines the creative methods of human-centered design; the analytical tools of systems thinking and strategy; and learning as a lever to drive organizational change. I am experienced and committed to building responsible and inclusive products and services, as well as fostering a culture of equity and belonging in the workplace.While complexity doesn’t scare me, I spend my free time on adventures that do. I’ve hiked the 211-mile John Muir Trail and ridden my bicycle across the U.S.— twice. ________________________KEY IMPACTCREATIVE LEADER FOR USER-CENTERED DESIGN | Guided and coached interdisciplinary teams in end-to-end design process including user research, insights, ideation, prototyping, storytelling, synthesis, and delivery to: • Set Vision & Strategy | Created a scaling strategy for the international expansion of a Peruvian school network, now operating 13+ schools in new 3 countries •Build Programs & Experiences at Scale | Conducted foundational equity-centered research for a Fortune 100 tech company to launch a global DE&I training, available to 35K+ employees•Launch Ventures & Digital Products | Incubated a venture to close the digital skills gap in Latin America, now with 22K+ students•Cultivate Creative Capabilities | Catalyzed a student-centric movement at a community college, resulting in improvements such as a more timely financial aid process•Design Transformative Learning Experiences | Designed a professional development program conducted with hundreds of school principals in 20+ states TRUSTED PEOPLE LEADER & COMMUNITY BUILDER | Responsible for growth and development of a multi-disciplinary group of 50+ world-class creatives across North AmericaEXPERT IN SYSTEMS THINKING & HUMAN-CENTERED DESIGN | Subject Matter Expert and Lead Instructor for IDEOU’s Human-Centered Systems Thinking Course BUSINESS DEVELOPMENT & PORTFOLIO MANAGEMENT | Built impactful long-term partnerships with corporate, non-profit, public and philanthropic clients, resulting in 86% repeat clients
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Senior Organizational Design ManagerAirbnbSan Francisco, Ca, Us -
Creative Strategist & International SpeakerFreelance Feb 2024 - PresentCONSULTING & ADVISING Help leaders and companies make strategic choices across products, experiences, and organizations by leveraging human-centered, design-led, and systems thinking methodologies> BUSINESS AND ORGANIZATIONAL STRATEGY | Clarify decision-making and make strategy tangible and actionable by leveraging deep human insights, systems thinking, and strategic storytelling to navigate complexity and drive impactful results.> PEOPLE, CULTURE, AND ORGANIZATIONAL DEVELOPMENT | Foster creative cultures and new ways of working that drive innovation, experimentation, and continuous learning, all aligned with business goals.> UX RESEARCH AND INCLUSIVE DESIGN | Conduct foundational research to deeply understand user needs, craft compelling stories, and drive strategic alignment to create seamless, user-centered, and meaningful experiences.KEYNOTES & WORKSHOPSFrequent speaker on blending the analytical tools of systems thinking with the creative methods of human-centered design to solve complex challenges. Topics include:> Systems Thinking for UX: Designing Holistic Experiences > Building Future-Ready Organizations with Design & Systems Thinking> From Chaos to Clarity: Tackling Wicked Problems> Systems Thinking as a Leadership Superpower
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Executive Director, Learning & WorkIdeo Jan 2022 - Oct 2023San Francisco, California, UsScoped and negotiated work within a $10-15M annual portfolio across K-12, post-secondary, corporate L&D, and workforce development. Designed transformative products, services, experiences, and systems to help people learn, grow, and thrive— at school, at work and in between. Supported transformation efforts for client organizations to build creative capabilities.KEY PROJECT :: DE&I INSIGHTS FOR FORTUNE 100 TECH COMPANYSCOPE | Build a framework and story library to serve as the foundation for an innovative DE&I training to build a more equitable cultureLEADERSHIP | Led client relationship for 2+ years, scoped multiple phases of work, and guided design teams through equity-centered global research, synthesis, and storytellingIMPACT | U.S. training available to 35K+ people with global training launching in 2024; client creating internal documentary to highlight the human-centered research process behind the work -
Executive Director, Head Of Systems & Strategy PracticeIdeo Jan 2022 - Jul 2023San Francisco, California, UsLed a 5-person leadership team responsible for growth and development of a multi-disciplinary group of 50 world-class creatives across North America who bring empathy, creative excellence, and rigor to questions of business models, organizational structures, strategic choices, and complex systems.IMPACT PEOPLE LEADERSHIP | Established community rituals, processes, and communications, resulting in efficient operations and vibrant culture of belonging and sharing work-in-progress; received consistent feedback about inclusive, transparent leadershipCREATIVE EXCELLENCE | Strategically assessed IDEO’s market-leading expertise in strategy, systems, business and organizational design, leading to key hiring decisions and L&D initiatives for individual up-skilling and collective learning CROSS-FUNCTIONAL LEADERSHIP | Collaborated with set of peers to codify structures, systems, roles, and processes used to onboard dozens of IDEOers since 2021TALENT DEVELOPMENT | Business lead (manager) responsible for career growth of 12 designers from a variety of creative backgrounds -
Senior Director, Systems DesignIdeo Jan 2021 - Jan 2022San Francisco, California, UsCraft leader in bringing systems thinking and human-centered design to complex challengesKEY CLIENT :: INTERCORPKey relationship holder for one of IDEO’s largest clients; guided or led 12+ projects and design sprints over 7 years. Highlights include:COLECTIVO23SCOPE | Designing the pilot for a corporate venture to close the digital skills gap in Latin America including the value proposition, educational model, business model, brand, and, space designIMPACT | Since the pilot in 2019, Colectivo has served 22,000+ students with a 90% completion rate and 50% of students receiving a promotion within 3 months SCALING INNOVA SCHOOLSSCOPE | Creating a scaling strategy for the first international expansion of the Innova Schools networkIMPACT | Innova now operates 9 schools in Mexico, 2 in Colombia, and 2 in EcuadorCOMETASCOPE | Developing concepts for an accessible educational festival to get students excited about future careersIMPACT | Over 15,000 students attended the first festival in 2021 -
Director, Design For LearningIdeo Jan 2019 - Jan 2021San Francisco, California, UsBuilt up a portfolio of work focused on helping education systems progress. Focus areas included individualizing learning technologies, catalyzing creative confidence, and humanizing systems. Co-led a multi-disciplinary team of 30 creatives from a variety of backgrounds.KEY PROJECT: LAKELAND COMMUNITY COLLEGE SCOPE | Catalyze a student-centric movement, empowering staff and administrators to embrace new mindsets in order to support evolving student needsLEADERSHIP | Main point of contact for multi-year client relationship; led and guided multi-disciplinary design teams; collaborated deeply with college administrators and staff IMPACT | Built an interactive exhibit to allow community members to ‘walk in the shoes of a student’; embracing a new ‘yes mindset,’ Lakeland staff built a student makerspace, developed a more timely financial aid process, and improved their first-year experience course. -
Senior Design LeadIdeo Jan 2018 - Jan 2019San Francisco, California, UsProject lead for multi-disciplinary teams to deliver user-centered products and services, build creative capabilities, and drive organizational transformation.KEY PROJECT: VERIZON EXPLORER LABSCOPE | Expand access to STEM by designing an immersive learning experience that students love and has educational rigor LEADERSHIP | Project lead for multi-disciplinary team to conduct research, develop concept and build a full-scale prototypeIMPACT | Part of a fleet of mobile laboratories operated by Learning Undefeated that reached nearly 300,000 students in all 50 states, D.C., and Puerto Rico in 2021-2022 -
Design LeadIdeo Jan 2016 - Jan 2018San Francisco, California, UsLed design projects, research, and teams to deliver innovative, human-centered solutions. KEY PROJECT :: WE LOVE READINGSCOPE | Adapt and scale a community-based volunteer program in Jordan to expand to Syrian refugee camps and across the world LEADERSHIP | Worked hand-in-hand with non-profit founder to design training tools, service model and partnership strategy to scale modelIMPACT | WLR has trained 8,135 ambassadors in 65 countries to read aloud regularly and help over 500,000 children develop a love of reading <3 -
Senior DesignerIdeo Jul 2014 - Jan 2016San Francisco, California, UsCollaborated on multi-disciplinary teams to solve complex design challenges.KEY PROJECT :: SCHOOL RETOOL & SHADOW A STUDENT CHALLENGESCOPE | Design a professional development program and national challenge to help school leaders design school cultureLEADERSHIP | Brought expertise in systems design and learning experience design to develop change framework and program model IMPACT | Hundreds of principals in 20+ states led experiments as part of School Retool cohorts; thousands of educators participated in the Shadow a Student Challenge; tools and methods published as part of the Co-Designing Schools Toolkit -
Chief Of Staff To The CeoIdeo Jul 2013 - Jul 2014San Francisco, California, UsThought partner to the CEO on special projects.KEY PROJECT :: FUTURE STATE OF IDEOSCOPE | Collaborated with CEO to craft a 10-year vision and strategy for IDEOLEADERSHIP | Interviewed and co-designed with 70+ IDEOers globally; led synthesis of learnings and storytelling of narrative; led multi-disciplinary team to produce live-streamed global event; worked with global Managing Directors to translate ideas into action IMPACT | Insights and vision led to new business opportunities for IDEO, notably the launch of IDEOU, IDEO’s online school to unlock creative potential through design thinking -
Business Planning ConsultantNational Park Service Jun 2012 - Aug 2012Washington, D.C., UsSCOPE | Develop a strategic plan to revitalize Jacob Riis Park, an underutilized but once-popular beach within Gateway National Recreation LEADERSHIP | Part of a two-person team that created key recommendations to increase visitation, improve visitor services, and strengthen the viability of business operationsIMPACT | Implementation of recommendations by NPS staff led to resurgence in popularity -
Project Manager And Junior ArchitectRobert A.M. Stern Architects Oct 2007 - Jun 2011New York, Ny, UsOne of a handful of Project Managers in prestigious firm’s 40-year history without an architecture degree. Managed strategic building plan for Birmingham Public Library: cultivated relationship with new client, proposed renovation optimizing usage of existing space, and produced advocacy document for future design work. -
Social Innovation FellowStartingbloc Mar 2010 - Mar 2010Raleigh, North Carolina, UsSelected for leadership development program focused on social entrepreneurship and innovation. Delivered winning pitch in 2010 Social Innovation Case Competition and mentored winning team in 2011. -
Art Teacher And Boarding InternPrem Tinsulanonda International School Aug 2006 - Jun 2007Chiang Mai, ThPlanned and directed high school art classes; coached championship soccer team; supervised boarding students.
Deirdre Cerminaro Skills
Deirdre Cerminaro Education Details
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Yale School Of ManagementStrategy And Innovation -
Yale UniversityCognitive Science -
Sewickley Academy
Frequently Asked Questions about Deirdre Cerminaro
What company does Deirdre Cerminaro work for?
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Deirdre Cerminaro's current role is Senior Organizational Design Manager.
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What schools did Deirdre Cerminaro attend?
Deirdre Cerminaro attended Yale School Of Management, Yale University, Sewickley Academy.
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Deirdre Cerminaro has skills like Leadership, Business Strategy, Design, Team Building, Visual Design, Human Centered Design, Cross Functional Team Leadership, Social Innovation, Human Factors, Product Management, Business Model Innovation, Architecture.
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