Marketing Executive
Singapore, Singapore
Throughout my contract at the Singapore International Film Festival, I managed a variety of responsibilities throughout the festival lifecycle and beyond.During the festival, I coordinated with vendors to produce and disseminate festival guides, ensuring all specifications and deadlines were met. I updated website information to reflect the latest festival details. As the primary point of contact for photographers, I facilitated their needs during the red carpet launch, event days, and multiple screening locations, ensuring comprehensive coverage. I coordinated with teams to set up and dismantle photo walls and red carpet installations, creating a seamless and visually appealing experience. Additionally, I supported the senior marketing manager during event days, assisting with various tasks for smooth operations.Post-festival, I generated and executed social media content to convey post-festival messages, maintaining audience engagement. I cleaned up marketing materials and participated in the post-mortem exercise to improve future operations. My role also involved managing and archiving physical marketing materials in the office, ensuring they were well-organised and accessible, and disposing of outdated materials in an eco-friendly manner.In summary, my role encompassed vendor coordination, media liaison, event support, and post-festival analysis, demonstrating my ability to handle diverse responsibilities and contribute to a major cultural event's success.