Deirdre Coghlan Email & Phone Number

Fribourg, Switzerland

Montreux, Vaud, Switzerland

Copywriting, editing, and creative content for the four schools of Swiss Education Group, plus the SEG corporate brand.-SEO targeted news articles-Landing pages & corresponding google campaigns-Website content-Print collateral

Berne, Switzerland

At ISBerne, ongoing responsibilities included: coordination and execution of all aspects of communication from ISBerne to the local, international, ambassadorial and corporate communities and between ISBerne and the parent community; production and management of all communication and advertising initiatives for print, digital and radio mediums, including design, production, budgeting and vendor relations; content management of the website via Wordpress and social media platforms via Hootsuite; production of a weekly digital newsletter using Mailchimp; organisation of events and representation of the school at international corporate and embassy events; quarterly reporting to the board of analytics data regarding the performance of the website, social media, marketing and business development initiatives.During my tenure at ISBerne I was additionally responsible for the rebranding of the school including a complete redesign of the website, new logo and all supporting collateral. I performed a full market analysis, provided developed business development ideas and a strategic marketing plan including social media and inbound marketing aimed at the local and incoming target audiences.

San Francisco Bay Area

Along with the long-term clients mentioned and outlined below, I have had several short term projects, with large companies, small start-ups, non-profits, individuals etc. All of which have contributed to my well-rounded experience which includes:Project, staff and print managementArt and photography directionAdvertising & marketing conceptualisation and copywritingWebsite design, maintenance and content managementSocial media marketingEvent planningTrade showsVoice overs and public speaking

Emeryville, California

Work with Leap Frog included Art Direction and Design in branding and packaging for both the domestic and international retail markets. Worked closely with the corporate marketing team for brand redesign and consistency in implementation. Collaborated with both the product design and package design teams for optimal shelf presence and reduced shipping volume.

Oakland, California

For seven years I provided comprehensive brand consultation services to various departments within this large company. I helped drive various teams to deliver a cohesive, unique and authentic shopping experience to include, art directing for national advertising, award-winning package design of private label food and drink items, point-of-purchase and in-store displays and signage, plus team and project management of advertising production.

Prior to their acquisition by Oracle, I was responsible for all aspects of corporate collateral production, white-papers, staff training materials, and animated video product demonstrations. I was also an integral part of the design triad (with Karri Myles & Thomas Fjallstam) charged with a complete redesign and content restructuring of the corporate website.

Prior to their purchase by Lexis-Nexis, I was the Brand Manager for LawCommerce. Work included brand development plus print and web advertising from concept and copy-writing to design of all corporate collateral.

Fairfield, California

Originally hired as a Graphic Artist for Schurman Fine Papers, I was soon promoted to Catalog Director where I was responsible for the design and production of our annual suite of wholesale catalogs. This role consisted of theme and layout design, photography direction and styling, and production management.

Chico, California, United States

Design of city and community event posters and t-shirts, as well as designs for local tourism retail souvenir garments and paraphernalia.https://birdinhand.com

Ba, Communication And Media Studies

Activities and Societies: President of Shasta Hall Dormitory, Member ZTA Sorority, Graphic Designer of community event posters.

Certificate, Digital Marketing & Seo

Marketing Masterclass Certificates, Digital & Social Marketing

Activities and Societies: Digital Marketing: Google Analytics Digital Marketing: User Experience Social Media: Policy & Guidance Social.

Certificate, French Language B2/C1, 5.5

University of Fribourg, CIUS University preparatory language courses.

Html Coding