Deirdre Laframboise

Deirdre Laframboise Email and Phone Number

Senior Consultant @ Vectors Group
Ottawa, ON, CA
Deirdre Laframboise's Location
Ottawa, Ontario, Canada, Canada
About Deirdre Laframboise

Offering decades of senior executive management experience earned from leading five, national, member-based not for profit organizations. I am proficient in strategic planning, organizational change, program development, board of directors management, stakeholder relations, and marketing/communications. I am self-motivated and future-oriented, while remaining focused on achieving targets and performance indicators.I co-founded and led a national charity recognized with Canadian and international awards for innovative programming at the intersection of environmental and health issues. The initiatives resulted in measurable behavioral changes among thousands of Canadians and significant reductions in greenhouse gas emissions. I also secured and managed long-term sponsorships with Fortune 500 companies and public sector grants, amassing over $8 million in revenue.As the executive lead for three national non-profits, I guaranteed the successful delivery of programs amidst significant internal system and process transformations, including HR, digital, marketing, and financial operations. My role involved establishing and solidifying new strategic partnerships, executing government relations strategies, securing revenues, developing and promoting national membership models, managing crucial enhancements to communication plans, and significantly elevating brand profiles across various media platforms.While I am driven by goals, I place high value on the relationship-building aspect of business. Collaborating with others is the key to growth and enriching our knowledge and sense of wonder. My experience serving on several high-profile national advisory committees has offered profound insights into sector-specific silos, their politics, and the necessary skills to discern when forming an alliance is strategically advantageous.As a former national team athlete, striving for excellence in my personal and professional life comes naturally. It's about giving your all, uplifting others, and constantly seeking improvement. Sports have instilled in me the ability to welcome and adapt to the unexpected.A career highlight for me was being honored with the Alumni Achievement Award by the University of Waterloo's Department of Environmental Studies, my alma mater.Outside of work I can be found with family and friends, participating in outdoor activity, gardening, cooking, taking in culture, reading, hiking, and traveling whenever time permits

Deirdre Laframboise's Current Company Details
Vectors Group

Vectors Group

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Senior Consultant
Ottawa, ON, CA
Website:
vectorsgroup.ca
Employees:
18
Deirdre Laframboise Work Experience Details
  • Vectors Group
    Senior Consultant
    Vectors Group
    Ottawa, On, Ca
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  • Freelance
    Management Executive
    Freelance Oct 2024 - Present
    Ottawa, Ontario, Canada
  • Experiences Canada
    Chief Executive Officer
    Experiences Canada May 2023 - Oct 2024
    Ottawa, Ontario, Canada
    Experiences Canada is a national registered charity that helps young Canadians to explore their country in ways they never may have imagined through reciprocal exchanges, forums, conferences, online tools and resources, educator training, and other opportunities to learn and grow from connecting with one another.During my time at Experiences Canada I oversaw and/or was directly responsible for delivering the following:Two national two day conferences with attendees from across Canada National youth forum on Reconciliation - a five (5) day event with Indigenous leaders, tours, talks and more delivered with 60 youth from all regions of Canada. Multiple national media interviews and production of eight(8) podcasts in the voice of the youth participantsTwo webinar series - Financial Literacy; Truth and Reconciliation (partnered with National Centre for Truth & Reconciliation)Major overhaul of all internal operations following extensive review of operations and systems Reduced risks across multiple operations from website and data security to updating key policiesLed on new marketing/communications plans with small team leading to exponential growth in socials analytics (esp. TikTok and LI)Organized and facilitated six (6) board of director meetings (most multiple days in-person) and an AGM including managing elections and all VIP and stakeholder relationsDesigned and proposed a first-ever membership strategy integrated with a new digital marketing campaign with dual goals of increasing donations and member databaseOversaw complex budget and forecasting for quarterly reporting to public and private sectorsDeveloped new fundraising strategy Led strategic planning with staff to drive evidence-based decisions for future programming as well as the organization's next three (3) year strategic plan cycleLed a government relations strategy and worked with a national coalition of 32 youth organizations to produce annual pre-budget submissions to Finance
  • Canadian Organic Growers
    Executive Director
    Canadian Organic Growers Aug 2021 - May 2023
    Head Office: Ottawa, Ontario Canada
    Canadian Organic Growers (COG) is a registered charity and it envisions a regenerative and resilient food and farming system across Canada. COG provides extension services and training to producers across Canada to help them transition to regenerative and organic agriculture. COG developed a step by step guide to help farmers reached organic certification and advocates on behalf of its members to advance better agriculture policy. COG produces other resources to raise awareness about climate-friendly agriculture practices and works with a broad network of regenerative/organic organizations to advance common goals, and lobby government and industry. Some of COG's recent projects include a national two year $1.2M review of the organic supply chain barriers(funded by AAFC & COG); an ON focused training program that trained 57 farmers (over 10,000 acres) to adopt practices to reduce inputs, increase their crop yields and nurture their soil to be more drought/flood resistant(funded by Ontario Trillium Foundation); a hands-on, in-school gardening education program targeting youth (supported by school boards); and a relatively new program in the Prairies to work with a group of farmers to increase organic oat production and in turn meet the unmet annual demand for more Canadian sourced organic oats (funded by Nature's Path and Riverside Natural Foods). For more information please visit: www.cog.ca and follow us @CanadianOrganic
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  • Dlaframboise Enterprises
    President
    Dlaframboise Enterprises Oct 2019 - Aug 2021
    Ottawa, On, Canada
    D Laframboise Enterprises provides consulting services related to organizational improvement, program development, and integrated knowledge mobilization. My career has focused primarily in managing national NFP organizations in the sustainability and health sectors and resulted in skills and knowledge that are applicable to a range of organization types. While I enjoy consulting, my preference is to be with a progressive organization as part of an inspired team working together to advance a mission.
  • Federation Of Canadian Municipalities
    Senior Manager/Director
    Federation Of Canadian Municipalities Apr 2018 - Oct 2019
    Ottawa, Canada Area
    I was hired for this Director level position at a time of significant growth and change at FCM. Of note was the Green Municipal Fund's receipt of $1.01 billion from the Federal Government's 2019 budget. This historical allocation led to my team being responsible for designing two, $300 million energy efficiency (affordable housing, and residential financing) programs, as well as a doubling in team size.Some of my main responsibilities included:Managed a team (12+) of technical, economic, funding offer development and knowledge mobilization experts in the execution GMF’s Five Year Strategic Plan (responsible for 9 of 11 Key Result Areas).Responsible for the team’s work to design and update funding criteria as well as deliver capacity building to support municipal staff/officials applying for GMF funding for green projects.Delivered results on time and budget in a high-pressure work environment with regular project deadlines and reporting to senior management and the GMF Council (10 meetings/yr. with federal government, municipal leaders and members at large).Oversaw the development of an energy roadmap that identified the sector’s challenges and the pathways to solutionsInitiated sector scans for four other focus areas (transportation, waste, water and land-use and planning) to advance their respective roadmaps. Managed the KSD budget ($3.5 million) and oversaw the development of annual work plans. Managed the hiring process, employee performance reviews, team building and staff retreats.
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  • Canadian Water Resources Association
    Executive Director
    Canadian Water Resources Association Mar 2017 - Jun 2018
    Ottawa, Canada Area
    The Canadian Water Resources Association (CWRA) is Canada's oldest and largest national organization dedicated to effective water resources management. It includes over 900 members including water engineers, hydrologists, hydraulic and climate change experts, government officials, not for profit organizations, academics, students, and young professionals. CWRA is governed by a national Board of Directors, has nine provincial Branches, and a secretariat based in Ottawa, Ontario. CWRA hosts well attended, annual national (and international) conferences and has several programming streams including: CSHS - Canadian Society for Hydrological SciencesProject WET - Youth focused, curriculum-connected water education program SYP - Student Young ProfessionalsCANCID - Canadian National Committee for Irrigation and DrainageSelect Achievements:Led strategic planning sessions with 40-member Board to define business plan and expand services in key areas including climate change, Indigenous Peoples, partnerships and fundraising.Led a major revitalization of outdated systems and internal operating procedures including e-banking, database, communications, and major rebuild of the website.Managed and coordinated all Executive and Board meetings including preparing agendas, minutes, reports, budget and fundraising updates and annual filings.Secured exclusive CWRA membership to Minister of Public Safety Ralph Goodale’s national technical flood risk advisory committee tasked with development of a national flood strategy.Raised CWRA profile and increased business opportunities and revenues from both public and private sectors resulting in new memberships and several new contracts and grants (i.e. NRCan, NSERC, ECCC).Secured a major new strategic partnership with multiple benefits including combining two national water conferences, a tripling of market reach for the CWRA quarterly magazine, and increased ad revenues.
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  • Canadian Climate Forum
    Strategic Advisor And Past Executive Director
    Canadian Climate Forum Oct 2014 - Jun 2017
    Ottawa, Canada Area
    The Canadian Climate Forum's mission was to disseminate and apply evidence-based climate science to advance best practices and policies for a more sustainable Canada. CCF excelled at bridging climate change issues across sectors and stakeholders and was the only national, independent organization addressing all climate issues across all jurisdictions. As Executive Director I worked closely with a distinguished Board and small staff to implement a multi-year ambitious strategic plan established just prior to being hired. Select Achievements:Implemented a major restructuring of the organization from its former role as national granting agency (over $119M distributed) to a ‘climate science to best policy’ accelerator. Led the process to design and implement an ambitious strategic plan that involved lobbying federal government to support climate science that included several federal government pre-budget committee presentations.Led design and oversight for several very successful scientific issue papers funded by private sector and/or federal government and each returning a sizable profit and profiling for CCF. Conducted intensive re-design of internal operations including updating operating systems, hiring new staff, rebuilding the website and database, moving to digital publications and communications, streamlining the financial systems, and growing the capital investments.Formed many strategic partnerships and alliances with private sector, think tanks, NGOs, diplomats, academia and a wide range of national and provincial organizations and industry associationsLaunched a national membership outreach strategy that resulted in a tripling of members.Organized and delivered a range of communications products and events including webinars and annual, policy-focused symposia. The very successful international ‘Moving Towards Sustainable Energy’ (2016), featured two federal cabinet minister keynotes and other VIP.
  • Policy Advisor
    Senior Policy Advisor, Fisheries And Oceans Canada
    Policy Advisor Jul 2014 - Nov 2014
    Ottawa
    Main Tasks: Advise on a new governance model for DFO and its six regional branch departments; assist with tasks related to the development and implementation of proposed new Fisheries Act regulations; undertake research on a range of DFO issues and write position papers; support senior management with content for presentations to Minister and Deputy Minister; communicate with regional DFO staff and other stakeholders; and review and recommend outreach strategies for the Department.
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  • Environment And Climate Change Canada
    Senior Policy Analyst
    Environment And Climate Change Canada Jan 2014 - Jun 2014
    Gatineau, Quebec
    Main Tasks: Undertook a wide variety of tasks including assessment of policy papers, review and editing of ministerial and public information documents, development of Branch-wide comment period processes, and writing issues and position papers related to the proposed Regulations; Multi-Sector Air Pollutants Regulations (MSAPR).
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  • Clean Air Champions
    Executive Director
    Clean Air Champions Sep 2000 - May 2014
    Ottawa, Canada
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  • Clean Air Champions
    Executive Director, Co-Founder
    Clean Air Champions Jan 2000 - May 2014
    Ottawa, Canada Area
    The mission of Clean Air Champions was to educate and inspire Canadians to adopt more sustainable, active and healthier lifestyles. CAC engaged over 215 National Team, Olympic and Paralympic athletes to deliver curriculum-connected programs addressing climate change, health diseases (asthma, obesity, diabetes) in classrooms and businesses across Canada. Select Achievements:Co-created the charity from concept to national/international prominence and established its niche in knowledge mobilization expertise specific to the integration of environment/health. Led the design and implementation of multiple national, curriculum-connected programs focused on sustainable transportation, healthy living and reducing our carbon footprint.Built a network of relationships with all levels of government, NGOs, and national associations in the environmental, health, education, sport and transportation sectors.Oversaw all fundraising and secured over $7M via grants, contributions and sponsorships securing several multi-year major corporate sponsors (i.e. HSBC, Honda Canada etc).Managed the Board of Directors, communications strategies, and all financials including budgets, bookkeeping, and annual audits and filings.Established and oversaw national technical advisory committee of a science/medical experts who advised on a groundbreaking $1.2M air quality/lung health program.Represented the charity on several national committees including the National Lung Health Framework and Canadian Standards Association Z2010 (sustainable event management).Oversaw the development of the world's first training module for coaches and healthcare providers on air quality, physical activity and health risks certified by the Coaching Association of Canada.Played a pivotal role in the charity winning the International Olympic Committee’s ‘World Sport and Environment Award’, and Landmark's ‘Tools of Change- Program of Distinction’ in Sustainable Transportation and Health.

Deirdre Laframboise Education Details

Frequently Asked Questions about Deirdre Laframboise

What company does Deirdre Laframboise work for?

Deirdre Laframboise works for Vectors Group

What is Deirdre Laframboise's role at the current company?

Deirdre Laframboise's current role is Senior Consultant.

What schools did Deirdre Laframboise attend?

Deirdre Laframboise attended York University, University Of Waterloo, University Of Waterloo.

Who are Deirdre Laframboise's colleagues?

Deirdre Laframboise's colleagues are Ed Bernacki, Amit Dubey 👨‍💻, Zarin Tasneem.

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  • Deirdre Laframboise

    Deirdre Laframboise
    Sr. Manager At Knowledge Services And Sector Development, Green Municipal Fund - Federation Canadian Municipalities
    Greater Ottawa Metropolitan Area
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