Deirdre Meyer Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Created and built premium lifestyle brand for consumer line of eco-friendly organizers and tote bags. Managed marketing and sales for line of 60+ products through multiple sales channels. Defined marketing channel strategy including go to market plans, tradeshows, niche markets, distributor/field sales partnerships. Pivoted company to digital marketing strategy during pandemic. Recruited and managed both internal marketing personnel and external marketing agencies. • Built Amazon business to $500K+ in sales.• Ideated and managed the meori brand messaging, look and feel for American launch, in-store, website, and Amazon.com. • Managed Amazon advertising strategy, maintaining consistently high return on advertising sales and growth in revenue.• Developed and manage content strategy and SEO for meori.com, growing organic traffic year over year by 30%.• Defined email marketing strategy, hired and managed agency and grew email marketing revenue to 35% of total online revenue.• Created Social Media presence and built audience for company on Facebook, Instagram and Pinterest. • Created and managed relationships with beachhead customers in key niche markets.• Developed new marketing and sales channels, placing meori products in more than 600 storefronts.

Hamburg Area, Germany

Launched consumer brand in Germany as part of small marketing team. Managed design firm tasked with handling sales, marketing, and accounting in the US as meori initiated a customer base there.• Developed packaging, pricing, promotions, tradeshow presence, and sales/media kits. • Defined brand look and feel and managed creative agencies for print collateral, web site development, and lifestyle photos and videos.

Greater Seattle Area

Oversaw development and implementation of all outbound marketing for B2B division (streaming media software and services), which represented 60% of company’s total revenue. Managed department of 35+ professionals, multimillion-dollar budget, and advertising/creative agencies. Planned and executed advertising, marketing collateral, web design/content development, field marketing, promotions, and evangelism. Recruited, hired, trained, and developed personnel; set goals and managed reviews for direct reports and their teams. Met with senior marketing and product management staff to develop division strategy and adjust over time.

Greater Seattle Area

Utilized data insights and customer outreach to create targeted solutions for key segments (media, enterprise, telecommunications, e-commerce) in an emerging technology market. Repositioned technology solutions to reach business decision makers and elevate sales opportunities by focusing on customer business needs and ROI. • Partnered with national sales team leads to identify beachhead accounts across customer segments.• Closed first large streaming media deal with high-profile retailer for e-commerce website (GAP.com).

Bellevue, Wa

Played key role in developing and executing business plan for new start-up venture monetizing licensed content directly to consumers as part of larger initiative to monetize company assets through new channels. Built and oversaw marketing team of 7 people, tasked with distribution, promotions, creative services, market research, and public relations. Initiated and nurtured partnerships with media companies (Time Inc., SesameStreet.com, and RollingStone.com). Launched “printables” through partnership with HP, creating new e-commerce revenue stream on Corbis.com.

Bellevue, Wa

Managed marketing, sales, and launch of consumer product line of digital experiences (content titles included Leonardo da Vinci, Paul Cezanne, and Ken Burns’ FDR). Administered marketing budgets. Oversaw product positioning, pricing, and development of packaging and channel sales strategy. Spearheaded public relations strategies. Conducted press tours and managed media relationships. Planned major exhibitions in partnership with Philadelphia Museum of Art and the American Museum of Natural History as part of product promotion and corporate branding efforts. Placed co-branded merchandise in gift shops of major museums worldwide. Secured deal with QVC and appeared on live television to represent Corbis.

Greater Seattle Area

Greater Seattle Area

Greater Seattle Area

Greater Seattle Area

Bachelor'S Degree, Economics And Political Science

Graduated with Distinction, Cum Laude

Master Of Business Administration - Mba, Marketing