Deirdre Kelly Email & Phone Number

San Diego, California, Us

Lead strategist and sole media buyer for all paid social channels. Managing full media mix and $22MM+ annual budget for paid media & martech.Leading retention strategy across email, SMS, loyalty & subscription.Leading Acquisition strategy across Meta, TikTok, Google, Pinterest, SEO, Youtube, Snap & Affiliate. Seasonal activations across podcast, connectTV and direct mail.Responsible for Ecomm reporting + marketing attribution modelling for exec team.

San Francisco, Ca, Us

Leading paid social + SEM strategy for agency clients in order to hit their targets for both revenue and media efficiency (MER, ROAS, CPA) Optimizing ad campaigns and managing media pacing across multiple channels relative to client KPIs.Conducting account audits and pitching new clients. Hiring and training new account managers for paid search and social.

San Francisco, Ca, Us

Sum Digital is a full service digital marketing agency. As specialists we find and mix the right channels for social, search, display, video and mobile. We tailor individual client strategies, offer kicked up creative services, and deliver track-proven success. Our services include:- Google AdWords- Bing Ads- Retargeting and Display- Facebook Ads (including Instagram)- Twitter Ads- Pinterest Ads- LinkedIn Ads

A trusted online marketplace that makes it simple & convenient for the customer to discover the best hair salons, beauty salons and vetted freelance professionals and to book them online in real time, 24/7.Responsibilities:- Developing a brand personality and creating engaging branded and promotional content to reach their desired target market.- Researching, writing, planning and publishing daily posts across social media.- Growing the brand community by engaging and maintaining relationships with fans. Daily efforts made to boost followers, communicate with existing fans, engage social influencers and share engaging content. - Managing all paid social media including Facebook, Instagram and Twitter advertising. Creating graphics, writing copy and managing budgets/targeting day to day. Growing their subscriber base at the lowest CPA possible and promoting other on-site conversions such as special offer purchases.

Dublin 6, Dublin, Ie

Lovin' Dublin is the largest food blog in Ireland dishing up the best that Dublin has to offer including food reviews, culture guides, events and general entertainment.Responsibilities:- Researching, pitching, and writing features targeted at the Dublin market centred around events, restaurants and general interest/humour pieces. - Had to meet strict deadlines and work under pressure for commissioned articles. - Worked with Craft CMS, inserting properly sized images, edited copy and applied proper headings, links and alt tags throughout.

Dublin 1, Ie

Intense Communications is a multi-award winning, cutting edge marketing communications company based in Dublin, Galway and Lille, France. One of the company's most successful talents is the ability to dramatically increase their clients customer base. Responsibilities:- Developed & designed the Wordpress website. Updated website content and features. - Created SEO content/copy for the website, blogs and job postings. Added appropriate meta data, alt tags, H1/H2 tags as well as keyword rich copy for the front end of the site.- Managed social recruiting campaigns through targeted Facebook ads to potential candidates across Ireland and France.- Generated valuable leads and attracted talented recruits through social media engagement, drove brand awareness, increased overall website traffic and activity.- Drafted strategies for copy-writing and content sharing on the website and all social media platforms in order to build back-links and boost organic performance.

Dublin, Dublin, Ie

Youth Nation is a leading youth entertainment and communications agency. They excel at reaching and engaging young people through digital marketing, online entertainment and on the ground events. Responsibilities: - Managing and representing a variety of brands online. Developing brand personalities and formulating creative marketing strategies to reach the desired target market. - Account Management: Liaising with several clients on a day-to-day basis to ensure their KPIs are met and the digital strategy is tailored accordingly. Up-selling on complementary services.- Researching, writing, planning and publishing daily posts for a diverse portfolio of clients across various social media platforms e.g. Facebook, Twitter, Instagram, Tumblr, Pinterest etc.- Growing brand communities by engaging and maintaining relationships with fans. Daily efforts made to boost followers, communicate with existing fans, engage social influencers and share engaging content. - PPC strategy and optimisation. Set up and management of Adwords campaigns with the objective of improving CTRs and maximising conversions for clients.- Regular website SEO and CRO Analysis for clients. Entails reviewing their website’s search rankings, content, layout and design. By evaluating these elements, we can then provide feedback and implement changes in order to drive conversions, website traffic and improve overall site performance.- Frequent social media monitoring and reporting with management tools i.e. Hootsuite, Sproutsocial.- Media monitoring and crisis management for clients using the NewsAccess platform and Google Alerts. - Responsible for growing the online presence of Youth Nation’s media sites CollegeTimes and TeenTimes with the goal of driving site traffic in order to achieve the maximum amount of impressions for our ad partners. Content marketing using sites like Reddit and Stumbleupon helped us to boost pageviews.

Dublin, Ie

Verve is Ireland's leading provider of corporate events, promotional marketing, award ceremonies and media launches. I was responsible for promoting various brands and products to the public whilst strictly adhering to directives and schedules set out by the client. The role required me to be extrovert, creative and capable of swift decision-making.

Ie

Organising and coordinating events and promotional activities. I have proven my ability to take charge and make decisions independently when working under pressure. The role also helped me to be flexible and accommodate others by being a member of an energetic and dynamic events team.

- Advised them on how to gear their social media to generate more website traffic to drive leads.- Drafted strategies for copy-writing and content sharing on the website and all social media platforms in order to build back-links and boost organic performance- Used Google Analytics and the Keyword Planner to draft a PPC strategy for Google Adwords. Structured a campaign with various ad groups based on product categories. Selected bidding methods, site extensions and ad copy that would optimise their campaigns, improve CTR and maximise conversions.- Drafted strategies for updating and maintaining their social media profiles on Google+ and LinkedIn

- Developed and managed the website www.chriscahillpt.co.uk using the CMS WordPress.- Installed and configured all the appropriate widgets and plugins as well as tailored the design of the site to the client's wishes. - Provided technical support by fixing any glitches and troubleshooting any technical problems that arose. - Used Google Analytics and features such as the Keyword Planner tool on Google Adwords to optimise the site's content for SEO purposes in order to boost organic Google rankings. - Developed ideas and strategies to improve performance. - Used Adobe Illustrator and Photoshop I created some graphics to enhance the website's design.

Dublin, Dublin, Ie

HappyThreads is a leading online supplier of workwear uniforms for professionals employed in the medical, childcare and beauty sectors for Ireland and the UK.Responsibilities: - Design & management of social media platforms. Created and facilitated a brand community by maintaining a stream of regular and engaging content relevant to the differentiated needs of our UK and Irish customers.-Monitored organic rankings for SEO with Google Webmaster Tools. On site SEO and SEO blogging with top industry keywords to drive organic and direct traffic.- Managed email marketing campaigns. I wrote and designed the mailshots and press releases. - Enhanced our online presences through Facebook Ads and Google Adwords. Drafted sponsored stories, right-hand adverts, campaigns and ad groups. - Worked with Google Analytics to monitor impact of social media channels, mailing campaigns and PPC advertising. - Managed online presence and distributed all digital materials- Regular content management. Responsible for day-to-day maintenance of the site and product updates.