Deirdre Kelly

Deirdre Kelly Email and Phone Number

Digital Marketing Consultant
Deirdre Kelly's Location
San Diego, California, United States, United States
Deirdre Kelly's Contact Details

Deirdre Kelly personal email

n/a
About Deirdre Kelly

Currently: Director of Acquisition (and Retention) at Pura Vida Bracelets. Previously: Director of Paid Social at Sum Digital. Scaled Blenders Eyewear from $1M to $60M+ and Pura Vida from $4M to $100M+. Both were valued at over $100M and helped them through their acquisitions. Managed $150 million+ in ad spend across a range of DTC brands. Focused on direct response advertising for Ecommerce using Facebook, TikTok Google, Snapchat and Pinterest. Writing for Social Media Examiner and Search Engine Journal. 15 case studies published by Facebook, Instagram, Snapchat, Attentive, Pinterest and more.Featured Articles:- https://www.socialmediaexaminer.com/how-to-refine-facebook-audience-for-better-ad-targeting/- https://www.socialmediaexaminer.com/how-to-create-instagram-lead-ads/- https://www.searchenginejournal.com/facebook-ad-copy-ideas/196291/- http://blog.sumdigital.com/facebook-dynamic-ads-10-things-you-need-to-know/- http://blog.sumdigital.com/6-tips-successful-facebook-lead-ads/- http://blog.sumdigital.com/10-things-weve-learnt-about-instagram-ads/Interview: http://sdvoyager.com/interview/meet-deirdre-kelly-pura-vida-bracelets-blenders-eyewear-la-jolla-pacific-beach/Podcasts: https://www.ecommerceinfluence.com/big_facebook_advertising_episode_for_q4_part_2/https://www.ecommerceinfluence.com/best-of-2017/https://www.ecommerceinfluence.com/black-friday-cyber-monday-recap/

Deirdre Kelly's Current Company Details

Digital Marketing Consultant
Deirdre Kelly Work Experience Details
  • Pura Vida Bracelets
    Director Of Acquisition
    Pura Vida Bracelets Dec 2019 - Jun 2023
    San Diego, California, Us
    Lead strategist and sole media buyer for all paid social channels. Managing full media mix and $22MM+ annual budget for paid media & martech.Leading retention strategy across email, SMS, loyalty & subscription.Leading Acquisition strategy across Meta, TikTok, Google, Pinterest, SEO, Youtube, Snap & Affiliate. Seasonal activations across podcast, connectTV and direct mail.Responsible for Ecomm reporting + marketing attribution modelling for exec team.
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  • Sum Digital
    Director Of Paid Social
    Sum Digital Apr 2018 - Nov 2019
    San Francisco, Ca, Us
    Leading paid social + SEM strategy for agency clients in order to hit their targets for both revenue and media efficiency (MER, ROAS, CPA) Optimizing ad campaigns and managing media pacing across multiple channels relative to client KPIs.Conducting account audits and pitching new clients. Hiring and training new account managers for paid search and social.
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  • Sum Digital
    Digital Marketing Account Manager
    Sum Digital Oct 2015 - Apr 2018
    San Francisco, Ca, Us
    Sum Digital is a full service digital marketing agency. As specialists we find and mix the right channels for social, search, display, video and mobile. We tailor individual client strategies, offer kicked up creative services, and deliver track-proven success. Our services include:- Google AdWords- Bing Ads- Retargeting and Display- Facebook Ads (including Instagram)- Twitter Ads- Pinterest Ads- LinkedIn Ads
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  • Beutifi.Com
    Social Media & Community Manager
    Beutifi.Com Aug 2015 - May 2016
    A trusted online marketplace that makes it simple & convenient for the customer to discover the best hair salons, beauty salons and vetted freelance professionals and to book them online in real time, 24/7.Responsibilities:- Developing a brand personality and creating engaging branded and promotional content to reach their desired target market.- Researching, writing, planning and publishing daily posts across social media.- Growing the brand community by engaging and maintaining relationships with fans. Daily efforts made to boost followers, communicate with existing fans, engage social influencers and share engaging content. - Managing all paid social media including Facebook, Instagram and Twitter advertising. Creating graphics, writing copy and managing budgets/targeting day to day. Growing their subscriber base at the lowest CPA possible and promoting other on-site conversions such as special offer purchases.
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  • Lovin Dublin
    Freelance Contributor
    Lovin Dublin Jul 2015 - Dec 2015
    Dublin 6, Dublin, Ie
    Lovin' Dublin is the largest food blog in Ireland dishing up the best that Dublin has to offer including food reviews, culture guides, events and general entertainment.Responsibilities:- Researching, pitching, and writing features targeted at the Dublin market centred around events, restaurants and general interest/humour pieces. - Had to meet strict deadlines and work under pressure for commissioned articles. - Worked with Craft CMS, inserting properly sized images, edited copy and applied proper headings, links and alt tags throughout.
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  • Intense Communications
    Digital Marketing Consultant
    Intense Communications Jun 2014 - Sep 2015
    Dublin 1, Ie
    Intense Communications is a multi-award winning, cutting edge marketing communications company based in Dublin, Galway and Lille, France. One of the company's most successful talents is the ability to dramatically increase their clients customer base. Responsibilities:- Developed & designed the Wordpress website. Updated website content and features. - Created SEO content/copy for the website, blogs and job postings. Added appropriate meta data, alt tags, H1/H2 tags as well as keyword rich copy for the front end of the site.- Managed social recruiting campaigns through targeted Facebook ads to potential candidates across Ireland and France.- Generated valuable leads and attracted talented recruits through social media engagement, drove brand awareness, increased overall website traffic and activity.- Drafted strategies for copy-writing and content sharing on the website and all social media platforms in order to build back-links and boost organic performance.
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  • Youth Nation
    Head Of Digital
    Youth Nation Sep 2014 - Jul 2015
    Dublin, Dublin, Ie
    Youth Nation is a leading youth entertainment and communications agency. They excel at reaching and engaging young people through digital marketing, online entertainment and on the ground events. Responsibilities: - Managing and representing a variety of brands online. Developing brand personalities and formulating creative marketing strategies to reach the desired target market. - Account Management: Liaising with several clients on a day-to-day basis to ensure their KPIs are met and the digital strategy is tailored accordingly. Up-selling on complementary services.- Researching, writing, planning and publishing daily posts for a diverse portfolio of clients across various social media platforms e.g. Facebook, Twitter, Instagram, Tumblr, Pinterest etc.- Growing brand communities by engaging and maintaining relationships with fans. Daily efforts made to boost followers, communicate with existing fans, engage social influencers and share engaging content. - PPC strategy and optimisation. Set up and management of Adwords campaigns with the objective of improving CTRs and maximising conversions for clients.- Regular website SEO and CRO Analysis for clients. Entails reviewing their website’s search rankings, content, layout and design. By evaluating these elements, we can then provide feedback and implement changes in order to drive conversions, website traffic and improve overall site performance.- Frequent social media monitoring and reporting with management tools i.e. Hootsuite, Sproutsocial.- Media monitoring and crisis management for clients using the NewsAccess platform and Google Alerts. - Responsible for growing the online presence of Youth Nation’s media sites CollegeTimes and TeenTimes with the goal of driving site traffic in order to achieve the maximum amount of impressions for our ad partners. Content marketing using sites like Reddit and Stumbleupon helped us to boost pageviews.
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  • Verve The Live Agency
    Promoter
    Verve The Live Agency Jun 2014 - Dec 2014
    Dublin, Ie
    Verve is Ireland's leading provider of corporate events, promotional marketing, award ceremonies and media launches. I was responsible for promoting various brands and products to the public whilst strictly adhering to directives and schedules set out by the client. The role required me to be extrovert, creative and capable of swift decision-making.
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  • Event Dimensions
    Event Staff
    Event Dimensions Sep 2010 - Dec 2014
    Ie
    Organising and coordinating events and promotional activities. I have proven my ability to take charge and make decisions independently when working under pressure. The role also helped me to be flexible and accommodate others by being a member of an energetic and dynamic events team.
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  • Hkc Security Systems
    Digital Marketing Consultant
    Hkc Security Systems Jul 2014 - Sep 2014
    - Advised them on how to gear their social media to generate more website traffic to drive leads.- Drafted strategies for copy-writing and content sharing on the website and all social media platforms in order to build back-links and boost organic performance- Used Google Analytics and the Keyword Planner to draft a PPC strategy for Google Adwords. Structured a campaign with various ad groups based on product categories. Selected bidding methods, site extensions and ad copy that would optimise their campaigns, improve CTR and maximise conversions.- Drafted strategies for updating and maintaining their social media profiles on Google+ and LinkedIn
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  • Bootcamp Circuits London
    Web Developer, Seo Strategist
    Bootcamp Circuits London Aug 2013 - Feb 2014
    - Developed and managed the website www.chriscahillpt.co.uk using the CMS WordPress.- Installed and configured all the appropriate widgets and plugins as well as tailored the design of the site to the client's wishes. - Provided technical support by fixing any glitches and troubleshooting any technical problems that arose. - Used Google Analytics and features such as the Keyword Planner tool on Google Adwords to optimise the site's content for SEO purposes in order to boost organic Google rankings. - Developed ideas and strategies to improve performance. - Used Adobe Illustrator and Photoshop I created some graphics to enhance the website's design.
  • Happythreads
    Digital Marketing Assistant
    Happythreads Jun 2013 - Sep 2013
    Dublin, Dublin, Ie
    HappyThreads is a leading online supplier of workwear uniforms for professionals employed in the medical, childcare and beauty sectors for Ireland and the UK.Responsibilities: - Design & management of social media platforms. Created and facilitated a brand community by maintaining a stream of regular and engaging content relevant to the differentiated needs of our UK and Irish customers.-Monitored organic rankings for SEO with Google Webmaster Tools. On site SEO and SEO blogging with top industry keywords to drive organic and direct traffic.- Managed email marketing campaigns. I wrote and designed the mailshots and press releases. - Enhanced our online presences through Facebook Ads and Google Adwords. Drafted sponsored stories, right-hand adverts, campaigns and ad groups. - Worked with Google Analytics to monitor impact of social media channels, mailing campaigns and PPC advertising. - Managed online presence and distributed all digital materials- Regular content management. Responsible for day-to-day maintenance of the site and product updates.
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Deirdre Kelly Skills

Social Media Digital Marketing Social Media Marketing Marketing Seo Email Marketing Customer Service Google Analytics Google Adwords Photoshop Digital Media Facebook Microsoft Word Facebook Marketing Marketing Communications Wordpress Research Advertising Website Development Content Management Search Engine Optimization English Twitter Outlook Html Microsoft Excel Microsoft Office Sales Blogging Event Planning Pay Per Click Powerpoint Teaching Google Docs Press Releases Networking Project Management Smo Adobe Creative Suite Ppc Search Advertising Display Advertising Adobe Photoshop Windows Graphic Design Indesign Media Buying Customer Acquisition Css Javascript

Deirdre Kelly Education Details

  • Trinity College Dublin
    Trinity College Dublin
    Management & Marketing

Frequently Asked Questions about Deirdre Kelly

What is Deirdre Kelly's role at the current company?

Deirdre Kelly's current role is Digital Marketing Consultant.

What is Deirdre Kelly's email address?

Deirdre Kelly's email address is kellyd38@tcd.ie

What is Deirdre Kelly's direct phone number?

Deirdre Kelly's direct phone number is +141569*****

What schools did Deirdre Kelly attend?

Deirdre Kelly attended Trinity College Dublin.

What are some of Deirdre Kelly's interests?

Deirdre Kelly has interest in Travelling, Writing, Graphic Design, Languages.

What skills is Deirdre Kelly known for?

Deirdre Kelly has skills like Social Media, Digital Marketing, Social Media Marketing, Marketing, Seo, Email Marketing, Customer Service, Google Analytics, Google Adwords, Photoshop, Digital Media, Facebook.

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