Deirdre Moliterni

Deirdre Moliterni Email and Phone Number

Product Management | Product Marketing | Brand Management @ Zebra Pen Corporation
edison, new jersey, united states
Deirdre Moliterni's Location
New York City Metropolitan Area, United States
Deirdre Moliterni's Contact Details

Deirdre Moliterni personal email

n/a

Deirdre Moliterni phone numbers

About Deirdre Moliterni

Resilient marketing professional with cross-functional experience in brand management, product innovation, product development and licensing. Specialize in identifying, developing and successfully launching new product in the CPG space.Marketing Manager | Brand Management | Product DevelopmentEmail: deirdre1275@gmail.comACCOMPLISHMENTS:-Successfully identified, developed and launched an innovative concept, resulting in a 400% sales increase as well as 10MM+ accumulated YouTube views.-Launched an influencer campaign resulting in 1.5 million+ impressions across several social platforms.CORE COMPETENCIES:-Product Development -Product Innovation-Brand Management -Partner Relationship Management -Licensing-Social Media -Influencer Marketing -Strategic Planning-Data Analytics-Quantitative Research -Qualitative Research / Consumer Testing-Projecting / Forecasting -P&L Analysis -Excellent Verbal and Written Skills-Public Speaking-Training-Contract Negotiation -Microsoft Office Suite-Share Point-Power BI-Cognos-People Soft-D365Please email me at deirdre1275@gmail.com for any product development, marketing and/or brand management opportunities in the CPG space. Look forward to hearing from you :)

Deirdre Moliterni's Current Company Details
Zebra Pen Corporation

Zebra Pen Corporation

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Product Management | Product Marketing | Brand Management
edison, new jersey, united states
Website:
zebrapen.com
Employees:
95
Deirdre Moliterni Work Experience Details
  • Zebra Pen Corporation
    Senior Product Manager
    Zebra Pen Corporation Jun 2021 - Present
    • Oversee the development and management of core writing segment across various channels.• Collaborate with key stakeholders to ensure brand initiatives align with company objectives .• Analyze market trends, competitive landscape and quantitative / qualitative insights, vital for developing brand strategies.• Reduced underperforming SKUS since implementing SKU rationalization.• Spearheading the data cleanse BI initiative resulted in increased productivity, reporting efficiencies and overall data integrity.• Advancing sales materials into a comprehensive marketing tool that spotlight the brand, compelling content, social media wins, proud partnerships, philanthropic efforts, TV/media coverage and shopper marketing incentives.• Implementing a companywide information portal will result in information management.
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  • Mondelēz International
    Brand Marketing Specialist
    Mondelēz International Mar 2019 - Jun 2021
    -Managed and maintained relationships with 35 partners in the food and non-food space.-Developed short-term and long-term strategies to maximize royalty revenue with top-tier food partners (Conagra, General Mills, Pillsbury, Post, Nestle, Unilever.)-Identified new category opportunities for Oreo, Ritz, Chips Ahoy, Sour Patch Kids using Nielsen data.-Evaluated prospective licensing opportunities utilizing quantitative and qualitative data.-Lead outbound contract negotiations and provided brand support on inbound contracts.-Implemented a licensed merchandise plan--new partners, product assortments, key milestones--for It'Sugar store launches (American Dream Mall and NYC SPK store.)-Trained Licensing Associate.
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  • Alex Brands
    Senior Marketing Manager
    Alex Brands 2017 - 2018
    -Launched an influencer campaign highlighting a key brand across several social media platforms (YouTube, Instagram, Twitter) resulting in 1.8 million+ impressions.-Pitched new products and their go-to-market strategies at quarterly line reviews.-Analyzed, interpreted and synthesized quantitative data (POS results, sales data, NPD analytics) and presented findings to cross-functional teams.-Developed comprehensive marketing collateral outlining key learnings from market research, qualitative studies, competitive analysis and quantitative data.-Created compelling copy and content for website, monthly social media calendar, editorial, press releases and monthly marketing newsletter.-Provided Public Relations Manager with one-on-one mentoring.
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  • Gund Inc
    Senior Product Manager
    Gund Inc 2008 - 2017
    -Promoted to Senior Product Manager in 2013.-Managed revenue for all licensed toy and gift products, notably Sesame Street, Curious George, DC Comics and Pusheen.-Identified, developed and successfully launched a new innovative concept contributing to a significant sales increase.-Oversaw the entire product life cycle with a focus on profitable revenue growth.-Performed quarterly in-depth data SKU analysis to identify sales trends, top sellers and underperformers; Interpreted results into growth opportunities including existing product enhancements, product/category line extensions, private label opportunities and improved customer penetration (existing and new.)-Collaborated with US and China teams throughout the product life cycle to ensure key milestones were met (Software Development, Design, Engineering, Sourcing, Purchasing, Legal, Licensing, Finance, Sales and Marketing.)-Transformed blind box go-to-market strategy focusing on social media and influencer unboxing videos drawing in an accumulated 10 million+ YouTube views.-Educated global sales team and customers on new product positioning and messaging.-Conducted SharePoint training sessions in the US and China to help streamline communication and automate workflow globally.-Mentored and managed two Associate Toy Designers.
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  • Mega Brands
    Brand Manager
    Mega Brands 2007 - 2008
    -Managed the development process in its entirety for Disney Princess, Cars and Winnie the Pooh toy and art & craft-based products to meet deadlines and budgets. -Pitched new product launches to global sales team.
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Deirdre Moliterni Skills

Marketing Strategy Product Management Product Development Management Brand Development Consumer Products Product Marketing Marketing Brand Management

Deirdre Moliterni Education Details

Frequently Asked Questions about Deirdre Moliterni

What company does Deirdre Moliterni work for?

Deirdre Moliterni works for Zebra Pen Corporation

What is Deirdre Moliterni's role at the current company?

Deirdre Moliterni's current role is Product Management | Product Marketing | Brand Management.

What is Deirdre Moliterni's email address?

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What is Deirdre Moliterni's direct phone number?

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What schools did Deirdre Moliterni attend?

Deirdre Moliterni attended Seton Hall University.

What skills is Deirdre Moliterni known for?

Deirdre Moliterni has skills like Marketing Strategy, Product Management, Product Development, Management, Brand Development, Consumer Products, Product Marketing, Marketing, Brand Management.

Who are Deirdre Moliterni's colleagues?

Deirdre Moliterni's colleagues are Matthew Hale, Jose Angel Hernandez Vazquez, Ryuta Chiba, Darren Sterling, Fernanda Rodarte Hernandez, Osvaldo González, Julio Cesar Espino Martinez.

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