Deirdre Sullivan Email & Phone Number

Consult with diverse clients and agencies analyze/develop/launch new products, manage projects, craft and implement marketing strategy including: CRM/loyalty, partnership marketing, co-brand strategies, business development, account management, content and communications, research, case studies. Clients included: Epsilon (global agency), Lifetouch (selling to Shutterfly), Slooh.com (start-up), vPromos (start-up), U.S. Bank (expanding out of footprint), Fuelrite (cobrand). and more.

Purchase, Ny, Us

Key lead on new team in $60B commercial space. Drove end-to-end solutions from ideation to customer and partner implementation, aligned key stakeholders at all levels and in all locations, generating sustainable revenue and profit growth in rapidly changing, dynamic environment when Mastercard was moving from private company to public. Easy Savings - Development team, then global leader of first Mastercard branded merchant-funded loyalty program reaching 11 mm (90%) business cardholders in US. Lead strategy, merchant partner negations business development, and management, 150+ partner issuing banks marketing (online, offline), communications, PR, research, analysis, case studies. Mobile application launched. Program expanded from Small Business to Mid-Market and from US to Canada, UK, Mexico, Brazil, and China. Exceeded financial objectives each year. Controls & Alerts / Virtual Card Numbers- U.S. lead for strategy, messaging, business development, on boarding issuing banks, corporate and field marketing, analytics, case study for Controls & Alerts product. Expanded sales channel from SME to Large Market.Gift Cards - sole contributor in development on online store front at mc.com to sell mc gift cards. $3 mm sold in first 3 months. Only product for sale on mc.comMember of MC Women's Leadership Network, UN Women's Entrepreneurial Day.

#1 Marketing Services Company in US (Ad Age 2003) - Responsibilities included: new business development, support for the East Coast sales staff, developing marketing strategies and implementing integrated marketing plans for clients on- and off-line in consumer or B2B segments. Senior staff member on CRM team responsible for transitioning product mix sales and: increasing sales 53+% over 2 years, surpassing department sales goals by 20%, increasing per employee profit to 5x company's average, surpassing account goals by 30% by mid year 2003