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Deirdre Van Zyl Smit Email & Phone Number
Owner
at
BlankPage Consulting
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Owner
Location
City Of Cape Town, Western Cape, South Africa
Company size
Who is Deirdre Van Zyl Smit? Overview
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Quick answer
Deirdre Van Zyl Smit is listed as Owner at BlankPage Consulting, a company with 1 employees, based in City Of Cape Town, Western Cape, South Africa. AeroLeads shows a matched LinkedIn profile for Deirdre Van Zyl Smit.
Deirdre Van Zyl Smit previously worked as Lead Facilitator at Sense To Solve and Change & Internal Communication at Fnb South Africa. Deirdre Van Zyl Smit holds National Diploma, Public Relations Management from Cape Peninsula University Of Technology.
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BlankPage Consulting
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Profile bio
About Deirdre Van Zyl Smit
ABOUT BLANKPAGE CONSULTINGBlankPage Consulting was founded in September 2017, by Deirdré van Zyl Smit after she had served for nearly two decades in a variety of communication roles - including a colourful stint at one of South Africa’s top banks and loyalty programmes. The BlankPage Consulting team have extensive experience in both the agency and corporate worlds, at a senior level. BlankPage Consulting’s services include Change Management, Internal & Stakeholder Communications, Brand Management, and Social Media – from niche ventures to big-budget projects and everything in between. The team has deep domain expertise in a number of sectors including financial services, loyalty, ICT, and consumer goods & services. Extensive experience in strategy, planning, and implementing in both B2B and B2C campaigns, allows the BlankPage Consulting team to pull from both corporate and agency experience in fulfilling client briefs, something that is especially pertinent today as these spaces increasingly overlap. The future of change-tactics and communication is bright and exciting; technology has allowed us to become and communicate so much more and quicker while reaching a wider audience compared to what was possible just the other day. BlankPage Consulting specialises in serving mid-size customers, helping them to establish their brands, and take their products and services to market. ABOUT MEAs a communications all-rounder, I have a passion for communication in all its various forms – fuelled by a desire to connect people through truthful and impactful messages. I started BlankPage Consulting in the quest for better work life-balance, and a chance to start with a fresh slate - for me - and fill a blank page for my clients. I’m inspired by gutsy businesses and leaders who are keen to experiment and embrace different methods of communication to bring about fundamental change in small and large organisations alike. On a personal note - I’m a wife and mom. I make sure I am visible, involved, and available for the small things too – because like Robert Brault said, one day, the small things will turn out to be the big things. Let’s connect!Deirdré
Listed skills include Public Relations, Account Management, Marketing Communications, Online Marketing, and 18 others.
Current workplace
Deirdre Van Zyl Smit's current company
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Blankpage Consulting
8 roles
Deirdre Van Zyl Smit work experience
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Lead Facilitator
CurrentSpecialises in:FacilitationChange ManagementContent creationApplied creativityStrategyLeadership developmentDecision-makingThinking skills and toolsBehavioural scienceLEGO Serious Play® certified facilitator
Jan 2020 - Present
Owner
CurrentFor businesses to thrive in this connected era, they need to build relationships with their suppliers, employees, customers and the communities they live and work in. At BlankPage Consulting, we believe that communications are the most effective tool businesses can use to reach such a wide variety of audiences, engage meaningfully with them, and build.
Sep 2017 - Present
Change & Internal Communication
Day-to-day my team and I were responsible for all communication from the Bank's Product Houses to frontline bankers, across 3 sub-segments. Accuracy and timeous delivery of info were critical to business success. In addition, the department under my leadership were responsible for all campaigns about new products & services, with concise delivery of.
Jul 2016 - Aug 2017
Head Of Corporate Communications
As head of corporate communications at the leading South African rewards programme, I was responsible for developing and driving the internal and external communications strategy for eBucks Rewards. I worked closely with the senior management team, as well as FNB and RMB Private Bank to define and communicate news for the reward landscape in South.
Jan 2013 - Jun 2016
Account Director & Johannesburg Branch Manager
Responsible for formulating and implementing targeted PR and media relations campaigns for local and multi-national ICT clients. Quality media relations ensured maximum media coverage in a very challenging environment.Highlights:2009 - Promoted to Account Director2009 - Opened up the Johannesburg arm of the business2010 - Grew the team and drove new business
Jan 2007 - Dec 2012
Account Executive
Lange Strategic Communications
Assisted in managing media relations for several blue-chip clients, including Levi Strauss SA, Johnnie Walker, Archers Aqua and Cape Velvet Cream. I managed product placement for all the brands in leading consumer magazines.Highlights:2007 – Assisted with the launch of Johnnie Walker Gold 2008 – Assisted with the introduction of Baileys Irish Cream to the.
Aug 2004 - Dec 2006
Pr & Marketing Coordinator
Gourmet Festival
This was a dream first job. I jumped straight into the action by driving the PR for the Good Food & Wine Show, which was the most prominent food & wine shows in South Africa at the time. I got to rub shoulders with international celebrity chefs, and built on their attendance to drive publicity for the events associated with the bi-annual Gourmet Festival.
Oct 2002 - Jul 2004
2 education records
Deirdre Van Zyl Smit education
National Diploma, Public Relations Management
Education record
Outeniqua High School
FAQ
Frequently asked questions about Deirdre Van Zyl Smit
Quick answers generated from the profile data available on this page.
What company does Deirdre Van Zyl Smit work for?
Deirdre Van Zyl Smit works for BlankPage Consulting.
What is Deirdre Van Zyl Smit's role at BlankPage Consulting?
Deirdre Van Zyl Smit is listed as Owner at BlankPage Consulting.
Where is Deirdre Van Zyl Smit based?
Deirdre Van Zyl Smit is based in City Of Cape Town, Western Cape, South Africa while working with BlankPage Consulting.
What companies has Deirdre Van Zyl Smit worked for?
Deirdre Van Zyl Smit has worked for Blankpage Consulting, Sense To Solve, Fnb South Africa, Ebucks, and Red Ribbon Communications.
How can I contact Deirdre Van Zyl Smit?
You can use AeroLeads to view verified contact signals for Deirdre Van Zyl Smit at BlankPage Consulting, including work email, phone, and LinkedIn data when available.
What schools did Deirdre Van Zyl Smit attend?
Deirdre Van Zyl Smit holds National Diploma, Public Relations Management from Cape Peninsula University Of Technology.
What skills is Deirdre Van Zyl Smit known for?
Deirdre Van Zyl Smit is listed with skills including Public Relations, Account Management, Marketing Communications, Online Marketing, Media Relations, Publicity, Marketing Strategy, and Copywriting.
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