Deirdre Walsh

Deirdre Walsh Email and Phone Number

Founder, Chief Executive Officer @ IGC Institute
Austin, TX, US
Deirdre Walsh's Location
Austin, Texas Metropolitan Area, United States, United States
About Deirdre Walsh

Hello, I'm Deirdre -- the co-founder of IGC and the IGC Institute, two organizations "In Good Company" with others to drive meaningful change in our companies and communities. With over 20 years of professional experience, I've led global marketing for a billion-dollar semiconductor company, spearheaded communications for a Silicon Valley IPO, and served as a technical fellow at the White House. Each role reinforced my belief in the power of data-driven decisions, authentic communication, and the importance of making a real impact. I'm honored to have my work recognized by The Wall Street Journal, The Federal Reserve, and Gartner, among others.My commitment extends beyond business. I'm actively involved in several community organizations, including the Austin LGBT Chamber of Commerce, Leadership Austin, and Texas Impact. I'm also a proud wife, mom, and hat collector.Let's connect and drive positive change together. I’m always eager to engage in meaningful conversations...preferably over tacos.

Deirdre Walsh's Current Company Details
IGC Institute

Igc Institute

View
Founder, Chief Executive Officer
Austin, TX, US
Website:
igcinstitute.org
Employees:
1
Deirdre Walsh Work Experience Details
  • Igc Institute
    Founder, Chief Executive Officer
    Igc Institute
    Austin, Tx, Us
  • Igc Institute
    Executive Director And Co-Founder
    Igc Institute Dec 2023 - Present
    Austin, Tx, Us
    Building a more informed, engaged, and united society — one workplace at a time.The IGC Institute provides nonpartisan civics education, programs, and support to empower employees to actively participate in democracy and drive meaningful change in their communities. By fostering a culture of civic engagement, your organization sends a powerful message: every employee, customer, and community member is included and valued. This commitment to respect strengthens your team, enhances your brand, and contributes to a stronger, more connected society.
  • Igc
    Chief Executive Officer
    Igc Dec 2021 - Present
    I co-founded IGC to help organizations prepare and handle complex social and political challenges. From risk assessments to strategic communication support, we ensure your organization's reputation, relationships, and revenue are robustly protected.
  • Circuit
    Chief Marketing And Culture Officer
    Circuit May 2024 - Present
    Austin, Texas, Us
    I'm proud to be a founding member of Circuit, an early-stage venture on a mission to build the world’s most trusted knowledge network. We are working on a solution to enable people, organizations and communities to be more informed, productive and connected.
  • Leadership Now Project
    Democracy Strategist
    Leadership Now Project Feb 2022 - Dec 2023
    Washington, District Of Columbia, Us
    From launching PACs to leading Get-Out-the-Vote programs, we worked with top US business leaders to protect and renew American democracy.
  • Silicon Labs
    Head Of Global Marketing And Communications
    Silicon Labs Apr 2015 - Sep 2021
    Austin, Tx, Us
    My experience at Silicon Labs was a journey of significant impact and innovation. I managed the global growth, brand, and communications teams as well as the regional marketing groups in Asia and Europe. Our efforts led to a remarkable 3400% increase in lead conversion and tripled kit sales, which significantly boosted the revenue of the Internet of Things business unit. We also managed strategic communications during pivotal moments, including $1 billion divestiture, CEO transition, federal cybersecurity legislation, and major corporate and product incident responses. Recognizing the importance of workplace culture, I also implemented strategies to enhance career development, encourage community impact, improve team mental health during the pandemic, and foster an inclusive workplace through employee resource groups.
  • Bonobo Interactive
    Public Speaker
    Bonobo Interactive Nov 2006 - Aug 2021
  • Jive Software
    Director Of Marketing & Communications
    Jive Software Jan 2014 - Apr 2015
    Austin, Texas, Us
    My philosophy at Jive was that marketing was more than a department. It was a data-driven, competitive advantage. Major accomplishments: • Generated more than $1M in revenue from our current install base through content marketing • Increased unaided awareness in US from 3 to 9 percent in less than a year through creative brand campaign•Recognized by Facebook as one of the "most creative, innovative, and effective marketing campaigns that makes use of the Facebook platform" for B2B campaign• Lead crisis communications strategy for issues around products, financials, litigation, etc.
  • Jive Software
    Sr. Marketing And Communications Strategist
    Jive Software Apr 2011 - Dec 2013
    Austin, Texas, Us
    I joined Jive in 2011 to lead the social strategy for the company's IPO, which included the first-ever live Twitter feed on the NASDAQ Tower. In 2012, I became the head of a geographically-distributed team responsible for employee intranet, customer community, corporate blogs, and all social media channels. In this role, I created and oversaw execution of comprehensive paid, earned, shared, and owned digital strategy that measurably drove new business, elevated the brand, and increased customer engagement. I also acted as corporate ambassador at industry events, user groups, prospect meetings, and via press interviews, blogs, videos, etc. Major Accomplishments: • Generated audience of 57M, 2.5M engagements, and 7.5K qualified sales leads through social activities in 2013• Increased social network followers by 750% and community membership by 57% in one year• Developed social advertising program that performed 43% better than email for driving new software trials • Increased traffic to online community 3X YOY using cutting-edge SEO and content marketing strategies • Boosted online conversion rates by 5% through customer relationship building and landing page optimization • Planned and launched creative campaigns, such as Jive Office Hero, which resulted in 100% increase in Facebook fans and drove channel engagement from 5.9% to 45% in 3 months• Increased outbound social media communications and activity by 9,000% in the first year• Socialized JiveWorld, annual user conference with more than 2K attendees
  • National Instruments
    Global Community & Social Media Sr. Manager
    National Instruments Dec 2006 - Mar 2011
    Austin , Texas, Us
    I created the business case, launched, managed and marketed an award-winning, online community of 150k engineers and scientists. This effort lead to measurable improvements in the company's net promoter score and revenue. I also developed the strategy and managed the execution for the brand's first Twitter, Facebook, LinkedIn, and YouTube channels.
  • National Instruments
    Media Relations & Public Affairs Specialist
    National Instruments Jan 2004 - Jan 2007
    Austin , Texas, Us
    I acted as the main contact for broadcast outlets, business press and several engineering trade publications; served on the crisis communications team; conducted media training for senior executives; and co-developed an online affiliation program with publishing companies to improve search engine optimization.I'm particularly proud of my work helping launch the company's only consumer product - LEGO MINDSTORMS NXT - and leading media relations efforts for two flagship software releases that secured more than 100 industry articles each. I also implemented new technologies into standard marketing operations, including the company's first online newsroom, HTML editor pitches, crisis "dark site," and digital public affairs toolkit.
  • Hill & Knowlton, Inc.
    Account Executive
    Hill & Knowlton, Inc. May 2002 - Jun 2004
    New York, Us
    I performed a variety of media relations, advertising, public affairs, copywriting, design and communications tasks for high-profile accounts, including Allstate, Hewlett-Packard, Houston Mayor Bill White, the Houston Marathon, and Shell. In 2003, I was voted Associate of the Year and received multiple awards from Texas Public Relations Association. Highlights: - Lead communications for launch of Raytheon's "First Responder," a mobile crisis command center- Head of communications for "Fresh Air Friday," an alternative fuel day, with Houston Mayor Bill White- Lead media contact for Houston HP Marathon - Collateral development and media relations for US Army Corps of Engineers and Port of Houston Authority's project: BUG (Beneficial Uses Group), an environmental project to turn ship channel expansion dredge into wetlands- Employee communications for SAP's enterprise resource planning technology launch at Sabic- Communicaitnos for The Welch Foundation's Hackerman Awards in Chemical Research
  • Texas Senate
    Communications Intern
    Texas Senate Jan 2002 - May 2002
    Austin, Texas, Us
    In this role, I proudly served as the ghostwriter on ten opinion editorial columns for state Senator Troy Fraser. Additionally, I performed photo editing, research and writing for the district newsletter, coordination for press conferences, and aided the press secretary with general communications tasks.
  • The University Of Texas At Austin
    Public Relations Intern
    The University Of Texas At Austin Jan 2000 - May 2002
    Austin, Tx, Us
    I developed marketing collateral and secured $5k in sponsorships for student-run, business fair.
  • The University Of Texas At Austin
    Mis Teaching Assistant
    The University Of Texas At Austin Jan 2000 - May 2002
    Austin, Tx, Us
    I was a teaching assistant for the largest class at The University of Texas (1k students/semester). Specifically, I held regular office hours to help students with coursework and taught an undergraduate networking class to 120 students as part of an independent research study.

Deirdre Walsh Skills

Social Media Marketing Social Media Integrated Marketing Media Relations Blogging Strategy Marketing Lead Generation Social Networking Product Marketing Community Management Program Management Strategic Planning B2b Marketing Public Speaking Seo Digital Marketing Analytics Digital Strategy Content Marketing Public Relations Crisis Communications Public Affairs Management Marketing Strategy B2b Marketing Strategy Business To Business Demand Generation Social Business Social Media Measurement Content Strategy Online Marketing Facebook Community Sites Online Communities Research Crm Copywriting Writing Mobile Marketing Email Marketing Jive Advertising Customer Relationship Management Search Engine Optimization

Deirdre Walsh Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Public Relations

Frequently Asked Questions about Deirdre Walsh

What company does Deirdre Walsh work for?

Deirdre Walsh works for Igc Institute

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Deirdre Walsh's current role is Founder, Chief Executive Officer.

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What schools did Deirdre Walsh attend?

Deirdre Walsh attended The University Of Texas At Austin.

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Deirdre Walsh has skills like Social Media Marketing, Social Media, Integrated Marketing, Media Relations, Blogging, Strategy, Marketing, Lead Generation, Social Networking, Product Marketing, Community Management, Program Management.

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