Deirdre White Email & Phone Number

Chicago, IL, US

Bartlett, Illinois, US

• Key strategist in a comprehensive rebranding of Árachas Group throughout its conception from the merger of three independent insurance agencies. This included brand development through the creation of new logo, all.
• Developed content for a strategic internal and external communications plan throughout the merger, reaching over 4,000 contacts to ensure stabilization of employee base while communicating on the enhanced value to our.
• Designed and generated agency CRM reports and tracked Google Analytics to gauge SEO effectiveness and to monitor progress of goals, campaigns and customer relationships.
• Created internal and external monthly newsletter content and successfully drove the internal open rate from 40% to 95%, while the external engagement rate was approximately a 22% open rate.

• Prioritized the economic vitality and brand development of the central business district of Elgin, a city with 110,000 citizens.
• Created communication, marketing, and engagement campaigns on behalf of the board and staff, managing constituent communications, media relations, and public meetings for development projects, crises and attracting.
• Directed all aspects of purchasing, employee relations, customer service, marketing, public relations, events, board communications, and recruiting, retention and release of staff and upwards of 350 volunteers.
• Communications liaison for the City of Elgin’s Central Business District’s $31.5 million dollar streetscape project, which included public meetings, newsletters, events and project updates via digital media as well as.
• Overhauled the struggling organization, winning over city council’s confidence through decisive leadership, which lead to securing a two-year $270,000 Purchase of Service Agreement with the City of Elgin.
• Formulated integrated marketing campaigns, communication tactics, and event plans that successfully increased foot traffic and sales within downtown establishments by 25%-100%.

• Identified new opportunities for business expansion through a multi-channel marketing strategy, including digital and traditional marketing practices, that grew awareness and drove engagement with targeted demographic.
• Utilized event management, personal presentations, and relationships with area leaders to increase the opportunities for sponsorships, donations and community engagement.
• Created content for all marketing and communications materials for events ranging from 20-400 guests.
• Delivered a persuasive presentation to Walmart/Sam’s Club, successfully securing a $20,000 grant.
• Conceptualized unique events that served upwards of 1,000 women, teens and children annually, while producing yearly sold-out fundraising events generating over $50,000, including a successful text-to-donate campaign.
• Through successful negotiation, reduced costs with vendors and contributed to maintaining a solid bottom line in the organization’s $1,300,000 budget.

• Strategized marketing and communications plans, motivated team members, developed advocacy programs to enhance underserved populations; negotiated contracts, and revitalized committees throughout tenure as an.
• Fundraised $100,000 in service of the local school district by creating unique components to yearly events.
• Obtained local and national sponsors, and local media coverage, as the lead organizer of all marketing, communications, budgeting, fundraising, and event planning needs for a national athletic competition.
• Planned and executed 20+ golf tournaments and other events, raising over $120,000 through effective messaging and building relationships.