• Key strategist in a comprehensive rebranding of Árachas Group throughout its conception from the merger of three independent insurance agencies. This included brand development through the creation of new logo, all marketing collateral, design of new website, video production and establishment of social media pages.• Developed content for a strategic internal and external communications plan throughout the merger, reaching over 4,000 contacts to ensure stabilization of employee base while communicating on the enhanced value to our clients.• Designed and generated agency CRM reports and tracked Google Analytics to gauge SEO effectiveness and to monitor progress of goals, campaigns and customer relationships.• Created internal and external monthly newsletter content and successfully drove the internal open rate from 40% to 95%, while the external engagement rate was approximately a 22% open rate.

• Prioritized the economic vitality and brand development of the central business district of Elgin, a city with 110,000 citizens.• Created communication, marketing, and engagement campaigns on behalf of the board and staff, managing constituent communications, media relations, and public meetings for development projects, crises and attracting visitors to the area. • Directed all aspects of purchasing, employee relations, customer service, marketing, public relations, events, board communications, and recruiting, retention and release of staff and upwards of 350 volunteers.• Communications liaison for the City of Elgin’s Central Business District’s $31.5 million dollar streetscape project, which included public meetings, newsletters, events and project updates via digital media as well as traditional communication tactics to reach the general public including downtown merchants and residents directly impacted by the project.• Overhauled the struggling organization, winning over city council’s confidence through decisive leadership, which lead to securing a two-year $270,000 Purchase of Service Agreement with the City of Elgin.• Formulated integrated marketing campaigns, communication tactics, and event plans that successfully increased foot traffic and sales within downtown establishments by 25%-100%.• Oversaw conception and creation of e-newsletters distributed to more than 6,000 subscribers.• Acted as the primary point of contact for all new business inquiries in downtown Elgin, guiding more than 50 potential property and business owners through permitting and licensing processes.• Presented at various conferences, effectively informing, persuading, and engaging large audiences.• Managed all facets of the DNA’s $200,000 annual budget, overhauling spending patterns.

• Identified new opportunities for business expansion through a multi-channel marketing strategy, including digital and traditional marketing practices, that grew awareness and drove engagement with targeted demographic audiences.• Utilized event management, personal presentations, and relationships with area leaders to increase the opportunities for sponsorships, donations and community engagement.• Created content for all marketing and communications materials for events ranging from 20-400 guests.• Delivered a persuasive presentation to Walmart/Sam’s Club, successfully securing a $20,000 grant.• Conceptualized unique events that served upwards of 1,000 women, teens and children annually, while producing yearly sold-out fundraising events generating over $50,000, including a successful text-to-donate campaign that raised more than $5,000.• Through successful negotiation, reduced costs with vendors and contributed to maintaining a solid bottom line in the organization’s $1,300,000 budget.

• Strategized marketing and communications plans, motivated team members, developed advocacy programs to enhance underserved populations; negotiated contracts, and revitalized committees throughout tenure as an independent consultant for a variety of for-profit and non-profit organizations.• Fundraised $100,000 in service of the local school district by creating unique components to yearly events.• Obtained local and national sponsors, and local media coverage, as the lead organizer of all marketing, communications, budgeting, fundraising, and event planning needs for a national athletic competition.• Planned and executed 20+ golf tournaments and other events, raising over $120,000 through effective messaging and building relationships.