• Spearheaded end-to-end social media campaigns for Uber India, driving measurable engagement and organic brand growth.• Orchestrated the entire social media content lifecycle, including planning social calendars, facilitating execution, and overseeing internal content shoots.• Monitored industry trends and competitor activities, providing strategic recommendations to enhance social media presence and engagement for Uber India and Motorola India.• Contributed to the development of response protocols for common customer inquiries on social media, helping to maintain consistent and timely communication for Motorola India.

• Analysed and optimised sampling strategies for leading FMCG companies.• Conducted market research to understand consumer preferences and behaviour.• Correlated sampling initiatives with sales performance to determine effectiveness.• Studied purchase decision triggers and barriers at the Point of Purchase