Deivonte Freeman-Jackson Email & Phone Number

New York, New York, United States

New York, New York, United States

Responsibilities Included:- Proposed, developed, and implemented organic and paid digital strategies for Instagram, TikTok, X, YouTube, and Google- Developed 30/60/90 day paid and organic content calendars- Created content templates for various client content series- Analyzed post-campaign data to deliver actionable strategies and campaign pivots to ensure ongoing success across channelsNotable Projects:✈️ Led digital media efforts on a global scale for the AGGRO DR1FT world tour, activating within Los Angeles, New York, London, and Tokyo audiences 🖥 Executed a turnkey digital strategy for edglrd’s website/brand relaunch, leading SEO, paid social, and homepage takeover (HPTO) ad-buying efforts📍 Developed a strategy to launch Fort Maker’s on Pinterest, inclusive of paid tactics, tone-of-voice guidelines, and a 90-day content calendar

Responsibilities Included:- Developed an updated brand bible to clearly define tone-of-voice, asset selection, and more across platforms- Managed content library, developing an optimizing organization systems for designers and internal stakeholders- Led social posting processes from brainstorm session to scheduling across platforms- Acted as direct report for three cohorts of interns, educating on social media management and digital marketingNotable Projects:🌐 Supported end-to-end paid social processes for Meta and TikTok resulting in an average ROAS of 1.9 and a subscriber growth rate of 2.9%🎨 Managed Instagram, Tiktok, and Twitter content calendars, developing brand-aligned creative briefs for designers to produce sharable campaign graphics, contributing to a 47% increase in organic follower growth 🎠 Created monthly carousels on Instagram for key social rollouts, using insights from Meta Business Manager and GA4 to inform content, increasing engagement by 392% and follower count by 47% increase over 4 months📒 Developed and managed cross-channel strategies for various editorial series launches, exceeding landing page conversion KPIs by 31% and contributing to a 20% rise in unique web sessions🎯 Built quarterly content strategy decks highlighting past paid and organic wins, transforming data-driven insights into actionable recommendations to boost platform performance, contributing to a 392% increase in engagement from FY22 and $6.08MM in direct sales👕 Launched editorial series “stage clothes,” interviewing artists about their onstage fashion inspiration, contributing to a 32% rise ticket conversions🎉 Developed and executed cross-channel campaigns for pillar holidays including pride, halloween, and new year’s eve🎟 Led the roll-out campaign for membership program, selling out in under nine hours🛹 Revamped mood board and “tweetsel” content buckets, increasing engagement by 392% and follower count by 47% over 4 months

Managed branding and communications for a selection of Brooklyn's LGBTQIA2S+ collectivesResponsibilities Included:- Constructed 360° content calendar aligned with the collective’s brand DNA- Owned the content creation process, including copywriting and building social templates - Developing comprehensive creative briefs to inform a freelance designers- Managed a network of freelance photographers, developing shot lists aimed at capturing each event’s essence- Led earned media efforts, drafting press releases, pitches, and influencer invitesNotable Projects:🌸 Grew the collective’s follower counts by 40% over 6 months on Instagram and Tiktok📚 Brought journalists from top tier publications (New York Mag, Paper) to events🧳 Formally launched the brand on TikTok🎂 Contributed to the sell out of pillar events -- Pride, Halloween, Bushwick Barbie

New York, New York, United States

Responsibilities Included:- Developed editorial calendars to guide pitching efforts- Led influencer campaign efforts from research to contracts- Build communication materials (FAQs, exec bios) for various client websites- Collaborated on brand messaging decks- Fulfilled rfps for new business and participated in pitch meetings- Acted as direct report for account coordinators and internsNotable Projects:🥇 Led cross-functional teams to execute digital and editorial calendars, earning top tier organic and influencer placements, exceeding 6-month placement KPIs by 72% for Aparium Hotel Group🥂 Owned the content creation process for Bar Convent Brooklyn 2022, building exhibitioner newsletters, mailers, and web pages ahead of the show, contributing to a 71% rise in social media traffic and a 43% increase in attendance✈️ Collaborated with Account Managers to build brand messaging decks for travel and tourism clients, to ensure cohesion across owned and earned channels, including websites, press release boilerplates, and social media bios🚃 Coordinated a large-scale press trip to thailand that garnered key earned media coverage in top-tier travel publications🌲 Executed a turnkey influencer campaign for Gather Greene that saw five influencers visit the property, boosting social media placements by over 120% from Q3 to Q4Clients: Aparium Hotel Group, Canteen Spirits, Bar Convent Brooklyn (BCB), Teremana Tequilaindustries: travel, hospitality, tourism, food and beverage, lifestyle, CPG

New York, New York, United States

Responsibilities Included:- Assisted in building multi-media strategies + brand activations- Supported influencer partnerships through research + metrics reporting- Led team’s administrative efforts including agendas, recaps, + calendaring- Managed influencer + media lists- Highlighted media coverage + campaign results via weekly programmatic reporting- Drafted client comms including press releases + pitchesNotable Projects:🛹 Conducted multi-media strategies for 7-Eleven’s Take it to Eleven brand refresh, exceeding earned media KPIs by 83% and increasing micro-influencer placements by 52% from Q2 to Q3 ‘21📲 Conceptualized integrated marketing strategies for 7-Eleven’s 7Rewards activations, surpassing earned media placements by 200% and organic social engagement KPIs by 25%💕 Directed a team in publishing a bi-weekly cultural digest, highlighting key industry trends and cultural moments, found through competitor analyses and research, to inform client strategy on global marketing campaigns🧁 Assisted in marketing strategy development alongside design and media relations teams for 7-Eleven Birthday Month activations surpassing earned and organic media placements by 200%🥾 Dropped capsule collections with streetwear icons Kerwin Frost + Joe Freshgoods🌱 Launched Tourism New Zealand’s global brand campaign “If You Seek” globally🧼 Led focus groups aimed at marketing 99brand and dawn dish soap to gen-z audiencesClients: 7-Eleven, Tourism New Zealand, Google, YouTube, Schlotzsky’s, Priceline, 99Brand, Dawn Dish Soap

New York, New York, United States

Responsibilities Included:- Owned daily news and social listening- Drafted press materials and quality checked content- Supported local and national media outreach efforts- Created a bi-weekly newsletter, pulling the hottest cultural and industry trends- Conducted client and competitor audits, market research and media reports via Cision and Meltwater- Built relationships with relevant influencers and journalists- Ensured operational excellence through administrative tasks including meeting agendas and recaps, organization of asset folders, proofreading press materials, and updating of internal brand documentsNotable Projects:💕 Formed an internal collective ✨ M Baddies ✨ that was helmed the agency’s “in-house gen-z experts”; we had a bi-weekly culture newsletter and acted as consultants🎃 Wrote a press release for 7-eleven’s pumpkin spice latte release🌏 Conducted a sustainable tourism audit of tourism new zealand’s competitors, informing brand messaging changes across platforms🗓 Supported media efforts for google’s year in search Clients: 7-Eleven, Tourism New Zealand, Google, Schlotzsky’s Priceline, 99Brand, Dawn Dish Soap, YouTubeIndustries: CPG, Tourism, Travel, Lifestyle, Fashion, Beauty, Tech

Charlotte, North Carolina Area

Collaborated with the wider internship class to design a 360-degree integrated marketing strategy to launch the Charlotte Hornet Venom Gaming Team and drive social media engagement ahead of their 2020 seasonExecuted paid, Meta ads processes within event marketing strategies resulting in an average ROAS of 1.71Collaborated with external talent management teams on out-of-home ad-buying processes to drive show awareness within target demographics contributing to a 32% increase in quarterly ticket salesShows: Oprah's WW Tour, Marc Anthony, Monster Jam, Madea's Farewell TourTools: Facebook analytics, Hootsuite, Adobe Creative Suite, GSuite, Microsoft Suite**Impacted by COVID-19**

Charlotte, North Carolina Area

- Operated and refined the organization's Facebook and Instagram- Designed content for social media accounts using Adobe Creative Suite and Canva- Tracked analytics on social media accounts to better understand the active audience- Averaged 100 - 150 impressions per post, gaining an average of 5 followers a weekTools: Hubspot, Adobe Creative Cloud, Canva